最新人教版新课标英语选修9+unit+5+inside+advertising教案名师优秀教案.doc
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1、人教版新课标英语选修9 unit 5 inside advertising教案Unit 5 Inside Advertising Teaching aims and demands 类别 课程标准要求掌握的项目 Talking about advertising and advertisements; ways to make effective ads; advertising 话题 controls Billboard casual garment advertiser advert inform association target basis technique lane featur
2、e conscience worthy corporation budget expense broadcast rely visual generate 词 response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote
3、 immoral decent ethics offending beware 汇 consumer trustworthy Turninto fit in(to) rely on have no use for 表达不同观点(Expressing different views of an argument) You are quite right. Im afraid I cant accept that. 功 I quite agree with you. I wouldnt say that. I think so, too. Not really. I see your point,
4、 but. Thats not how I see it. 能 Thats ridiculous. Im afraid I have a different opinion. Not at all. No problem. No way. 第 1 页 共 12 页 复习宾语补足语(The Object Complement) Committee members recently appointed me their chairman.(名词作宾补) They made Ronaldo, the soccer star, the spokesman of their product.(名词作宾补
5、) I find it very difficult to raise the money.(形容词作宾补) As my neighbour is a troublemaker, I have to keep myself away from him.(副词作宾语 补) Please remember me to your parents.(介词短语作宾补) His speech left the president in a very awkward situation.(介词短语作宾补) Really good advertising persuades people to behave
6、in certain ways.(动词不定式作宾补) Committee members have asked me to tell you how much we all appreciate your 法 donation. (动词不定式作宾补) Many people consider advertisements offending.(-ing形式作宾补) Through the window, I could see the rain coming down in sheets. (-ing形式作宾补) She is going to have the novel translate
7、d.(过去分词作宾补) Id like to have the goods delivered directly to my office. (过去分词作宾补) Period 1 Warming up & reading I Teaching goals 教学目标 1. Target language目标语言: 重点词汇和短语 Advertiser, billboard, casual ,garment, advert, inform 2. Ability goals能力目标 Enable the students to talk about advertising and advertise
8、ments. 3. Learning ability goals 学能目标 Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点 第 2 页 共 12 页 how to talk about their opinions about advertisements Teaching methods教学方法 Discussion. Teaching procedures & ways教学过程与方法 Step 1:
9、 warming up 1. Let Ss enjoy two video T: Do you like McDonalds better than KFC because of the advertisement? 2. Brainstorm Ask the Ss to think about where they can see or hear advertisements Ss: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airp
10、ort 3. Compare the two advertisements, which one is easier for you to remember? Why? T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember. 4. Pre- reading T: look at each of
11、the advertisements on the next two pages and discuss the questions with a partner: ? What doses the advertisement want you to do? ? How does it try to persuade you to do this? ? Which advertisements do you think are the most effective? Why? How Advertising Works Step 2 Scan the text. Ask the Ss to s
12、can the headings of each section and get a general understanding of the text. Step 3 Read again Read the passage carefully and sum up the main idea of each section. Section I Introduction (para.1) Section II What is an advertisement? (para. 2) 第 3 页 共 12 页 Section III How do advertisers make effecti
13、ve advertisements? (para. 3-7) Section IV How effective are advertisements? (para. 8-9) Step 4 Detail reading Ask the Ss to read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to adver
14、tise? 5. Does advertising work? Suggestive answers: 1. Who advertises? , Businesses, individuals, organizations and associations. Why do they advertise? 2., They want to sell something or to inform or educate the public. 3. Where do they advertise? , On TV and radio, in magazines and newspapers (als
15、o on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). 4. How do they decide where to advertise? , They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? , Yes and no.
16、 People are not usually persuaded by ads to buy things they have no use for. However, ads do change peoples opinions over time. Step 5 Homework 1. In pairs, discuss the questions in Ex 2 on P44. 2. Finish Ex 3 on P45 in pairs. Period 2-3 第 4 页 共 12 页 Language study for Reading 1 Step 1 Words revisio
17、n Use the words in the text to take the place of the words in red. 1. This shop sells clothes of all kinds. 2. Advertisements are everywhere in our daily lives. 3. The teacher told us that the school would be closed for one day next week. 4. We have a desire to become respectable citizens. 5. Only b
18、ig companies can afford television ads. 6. What is the cost of putting an ad on the Internet? 7. Most shampoo products depend on an ad with good visual effects. 8. Advertising cigarettes is not allowed in China. 9. Not all advertisers are honest. 10. Ive known Ben for many years. He is worthy of tru
19、st. Suggestive answer: 1. garments 2. adverts/ads 3. informed 4. worthy 5. corporations 6. expense 7. rely 8. banned 9. decent 10. trustworthy tep 2 language study S1. come across = meet with 偶然遇见;偶然发现。 ? 我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book. ? 我刚才偶然碰到你的一个老同学。 Ive just c
20、ome across one of your former classmates. ?more phrases sharing the same meaning with come across: run into bump into notice discover encounter 2. Analyze the sentence: , Even some of the casual garments we wear have brand names attached to them which turn 第 5 页 共 12 页 us into walking advertisements
21、. ? walking: 移动的;活动的 ? 姚明和王治郅是两位篮球运动员,他们被西方的一些体育新闻记者形容为“移动的长城”。 Yao Ming and Wang Zhizhi, the two basketball players, have been described as the “Walking Great Wall” by some Western sportswriters. ? 他是我们班的“活词典”。 He is the “walking dictionary” in our class. ? 要是你穿这么艳的衣服,很容易成为“活靶子”。 You would become a
22、 “walking target” if you dressed in such a bright color. 3. inform = tell 通知 inform sb. (of/about sth.) ? 她通知他们他已经到达。 She informed them of his arrival. inform (that clause) ? 他们得到了儿子阵亡的通知。 They were informed that their son was killed in battle. be well informed about sth. 精通某事;对某事消息灵通 4. appeal to s
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