研究生商务英语课件9.ppt
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1、Unit 9 Risk and Crisis Management,A birds-eye view,Defining risk Risk management Enterprise risk management Crisis and crisis management,What is risk?,The possibility of loss, injury, disadvantage or destruction. “Anything that can go wrong will.”,QQ,Decision-making under Uncertainty,Decision must b
2、e based on the balance of both reward and harm related to the particular time and circumstances.,A Parable,There Is No Business Without Risk,FINANCIAL: cash, credit, and negotiable instrument HUMAN: knowledge, skills, commitment of staff PHYSICAL: land, building, and equipment INTANGIBLE: reputation
3、 and brand,Why take risks, though?,Risk & Return,trade-off,trade-off,No risk,No return,Risk Management,Definition: A process which supports better decision-making by creating a greater understanding of risks and their impacts.,Risk Management,Purpose: To improve safety, quality, and business perform
4、ance. To increase firm value. Cannot eliminate risk but to put people in a position to make sound decisions about when and where to place bets.,Risk Management,Techniques: AVOID DIVERSIFY CONTROL SHARE TRANSFER ACCEPT,Enterprise Risk Management,ERM is the application of basic risk management princip
5、les to all risks facing an organization.,Basic ERM Principles,Identifying loss exposures Measuring loss exposures Evaluating different methods for handling risk Risk assumption Risk transfer Risk reduction Selecting a method Monitoring results,ERM Risk Categories,Hazard risk 灾难风险 Financial risk 金融风险
6、 Operational risk 运营风险 Strategic risk 战略风险 Credit risk 信用风险,“New” ERM- 1990s and beyond,Enterprise Risk Management Initial focus on avoiding derivative disasters Developing into optimizing firm value Chief Risk Officer 首席风险执行官 Sarbanes-Oxley Act in the U. S. 2002 SOX法案 Increased focus on risk models
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