德国慕尼黑联邦国防大学荷兰莱顿大学CeTIM董事长.ppt
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1、德国慕尼黑联邦国防大学、荷兰莱顿大学 CeTIM董事长,Prof. Dr. Bernhard Katzy holds a PhD in industrial management from the University of Technology (RWTH) Aachen in Germany and a second PhD (habilitation) in general management from University of St. Gallen, Switzerland. He is lecturing MBA and Executive MBA courses at lead
2、ing European business schools, e.g. St. Gallen University, Rotterdam School of Management, European Business School and ESADE Barcelona. He is professor at the University BW Munich and at the University of Leiden. He is the founder of CeTIM Center for Technology and Innovation Management, which is l
3、ocated at University Bw Munich and Leiden University School of Management. His research interest is about entrepreneurial management of fast growing high-tech firms and the emerging industrial structures for the information age.,Roadmapping Mobile and Digital (Broadcasting) Convergence R&D 2015 移动与数
4、字融合成长曲线2015 Prof. Dr. Bernhard R. Katzy, CeTIM Xiaofeng Ma, CeTIM CeTIM.org,Presentation Outline,ROADiBROM introduction Scenario of Future Media Industry Structure the ROADiBROM workshops,ROADiBROM is a joint European China strategic roadmap about “Mobile and digital broadcasting convergence ” The o
5、bjective is to: develop a strategic roadmap for R&D priorities until 2015 in Europe and China. Intended Outcome: Joint Europe and China Think-tank on digital convergence (NEM International Cooperation) Funded by European Commission (IST-045437: ROADIBROM SSA),Background of Roadibrom,A balanced EU-Ch
6、ina Project Consortium,Why digital convergence?,Media convergence Video Voice Data Device convergence: Computer TV Mobile Phone,Technology Push:,Business & Societal Impact:,Changes of Individual living Emerging business models Impact on society,Investigating: What will the converged world looks like
7、? What are the critical choices we confront with? How to take the opportunities of the new emerging industry?,China has been increasing its role in the high tech industries, e.g. 3G, Wireless Communication, and Mobile digital broadcasting etc. China does not have a national standard for Mobile digit
8、al broadcasting China verified as a big market for the mobile phone (480 Million users 2006) The metropolian cities in China (e.g. Shanghai, Beijing) are ideal location for the deployment of mobile multimedia services.,Why China?,Strategic dialogue between EU and China is important NOW,Media Industr
9、y at the verge of disruptive change?!,Will it happen or not? How will it happen? What will come out?,(Moore 1991),Disruptive Innovation implies change of institutions, firms, industries,Time,Rate of Innovation,Process Innovation,Product Innovation,Fluid Pattern,Transitional Pattern,Specific Pattern,
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