开放教育英语本科专业必修课英语综合实践课程.ppt
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1、开放教育英语(本科)专业必修课 英语综合实践课程,主讲:王薇(讲师),阅读理解基本技能,能够综合运用英语语言基本知识:英语词汇、语法和文体知识 词汇是核心,是文章构成的基础;语法是组词造句的结构,是文章构成的必要条件;问题是连句成章的手段,使文章丰富多彩。词汇、语法和文体知识的关系如下图所示:,文体,语法,词汇,阅读理解基本技能, 能够掌握文章的中心思想、主要内容和细节 在设计考题时,五个题目中最多只有一个题目考查文章的中心思想,二至三题考查主要内容,一至二题考查细节。对于细节的理解,很大程度上取决于词汇、语法和文体知识的熟练掌握。 具备根据上下文把握词义的能力;理解上下文的逻辑关系 出题方式
2、有两种:一种是指出哪一个选项正确表达了文中某个词的意义,另一种是通过考核某个细节检查考生是否理解了某一个词语。这两种出题方式一般都涉及大纲中比较难记的词和“超纲词”。 能够根据所读材料进行一定的判断和推论 文章中作者的看法和意图并不都是明确用文字表达出来的,许多地方隐含了作者的真实意图。这种理解是和语言使用的场景和语境(上下文)分不开的。,阅读理解基本技能, 能够对文章的结构和作者的态度等作出简单的分析和判断 考生需要对文章结构进行分析,判断出事件发生的前因后果、叙事顺序、论点和论据的排列关系等,根据文章的整体理解,分析和判断出作者的整体态度、观点和意图。,中心思想,主要内容,细节,推测词义,
3、判断和推论,文章结构和 作者态度,易,易,难,Test 1 : Reading (Passage One) p55,1. Coca-cola company changed the formula in 1985 because _. A. it led the soft drink industry in the market B. its market studies supported the change in the formula C. it carried out market research for expansion D. it simply felt the need t
4、o make the change 2. According to the passage, the drinkers rejected New Coke because of _. A. the late response to the market by Coca-cola company B. the reproduction of Coca-colas old drink formula C. a strong dislike by Coca-colas regular drinkers D. the emotional relationship between the drinker
5、s and the old soft drink,Test 1 : Reading (Passage One),3. The product Coca-cola was believed to stand for _. A. traditional values and good memories B. traditional customs and happy days C. past honors and efficient management D. top quality and wonderful taste 4. Which of the following statements
6、is true? A. Research by Coca-cola considered emotional factors. B. Coca-cola did little research before they made the change. C. Research by Coca-cola was quantitative rather than qualitative. D. Research by Coca-cola was both quantitative and qualitative.,Test 1 : Reading (Passage One),5. The autho
7、r of the article clearly indicates that _. A. the weakness of the research could have been removed B. Coca-cola should have measured the quantitative factors more carefully C. Coca-cola should have done a more extensive qualitative study D. A slower change of the product might have improved the sale
8、s of the company,Test 1 : Reading (Passage One),1 In 1985, the Coca-cola company made the decision to change the formula of its leading soft drink. The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the
9、 change of the traditional Coca-cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-cola. 2 The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers
10、and the old soft drink formula. Drinking Coca-cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Cokes formula but also in the traditional values and memories that it represented to the drinkers. “We had taken away more than the
11、 product Coca-cola. We had taken away a little part of them and their past.” The drinkers rejected this “improvement”, because “they believed that Coke stood for traditional value. so they felt betrayed when the product changed completely overnight”.,Test 1 : Reading (Passage One),3 Although a lot o
12、f research was done by Coca-cola company, it didnt show the depth of drinkers emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-cola. The weakness of
13、the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship exis
14、ting between drinkers and product.,Test 1 : Reading (Passage One),1. 正确答案:B 【解析】第一段第二和第三句话 “The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good”,故选B。 2. 正确答案:D 【解析】第二段第一句 “ was the emotional relationship that exis
15、ted between drinkers and the old soft drink formula”,故选D。 3. 正确答案:A 【解析】第二段第三句 “ but also in the traditional values and memories”,故选A。 4. 正确答案:C 【解析】第三段第三句话 “ it was mainly quantitative in form”,故选C。 5. 正确答案:C 【解析】全文的最后一句提供答案C。,Test 1: Reading (Passage Two) p57,6. The followings are mentioned in Par
16、agraph 1 EXCEPT that _. A.“My Wife Is a Gangster” and “Phone”are the most stunningly good movies B. Since 1999 filmmakers in South Korea have begun to attract attention C. More and more Korea films have been played in the cinemas D. Korea tourism is more and more prosperous 7. According to the secon
17、d paragraph, the following statements are true EXCEPT that _. A. “A Tale of Two Sisters”, like “My Wife Is a Gangster”, is a horror film B. The movies have brought South Korea international attention C. South Korea is paving way for the center of Asias film market D. DreamWorks is a film company in
18、America,Test 1: Reading (Passage Two),8. According to the third paragraph, the following statements are true EXCEPT that_. A. Some of Asias moviemakers are envious of South Korea B. The Pusan Film Festival is called as Cannes East C. A one-stop service is special in the Pusan Film Festival D. The Ho
19、ng Kongs films were prosperous in the 1970s and 80s 9. The annual receipts of Korean films ranked as_ in Asia. A. the first B. the second C. the third D. the fifth,Test 1: Reading (Passage Two),10. What will the next paragraph discuss about according to the last paragraph? A. Reasons of the Korean f
20、ilm revival. B. The films that will be shot. C. The theaters that are booming. D. A film culture in South Korea.,Test 1: Reading (Passage Two),1 Hollywood no longer rules South Korean cinema, which is breaking out all over. Since 1999 Seoul filmmakers have been turning out Asias first critically app
21、lauded films, and “My Wife Is a Gangster” and “Phone” are the most stunningly good examples. In the way Americans tour Hollywood, Asians visit Korea to see sites featured in their favorite movies. 2 Korea once looked to America for idea, but now the reverse is true. Hollywood is snapping up remake r
22、ights to dozens of Korean films. Madonnas Maverick Films is remaking the horror film “Phone”. And DreamWorks recently bought the rights to another horror film “A Tale of Two Sisters.” To capitalize on all the attention, South Korea has moved aggressively to cast itself as the center of Asias film ma
23、rket.,Test 1: Reading (Passage Two),3 The Seoul government and industry leaders are working to rank the Pusan Film Festival as Cannes(戛纳)East, the festivals where deals get done, a one-stop place where moviemakers can shop for financing, exports, even location. In preparation for the next Pusan Fest
24、ival this fall, delegations from Indonesia, Malaysia, Taiwan and all over Asia have been flocking to Seoul to study the Korean film revival. “We look at Korea with an envious eye,” says one of Hong Kong moviemakers, “Filmmakers and audiences have found a real vibes (i.e. good atmosphere) between the
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