凯捷咨询解决问题的方法与假设34英文版.ppt
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1、,Structured Problem Solving & Hypothesis Generation, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 2,Goals of this module,Lay out a systematic approach to solving business problems “Structured Problem Solving ” Establish a common “mo
2、dus operandus” for Consulting teams Practice the suggested process on a real-life example, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 3,Strategy is about thriving in a changing world,“The pictures pretty bleak, gentlemen . . . The
3、 worlds climates are changing, the mammals are taking over, and we all have a brain about the size of a walnut.”, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 4, which is all about “decision making”,“Strategy is about making decisio
4、ns” The best strategy “makers” are able to blend analytic techniques with an understanding of the future uncertainties and simple good luck Based on often imperfect information they make decisions and then drive implementation, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Sol
5、ving and Hypothesis Generation, Author / 5,There are two basic approaches to problem solving; but both can work,The “theres a pony in here somewhere” approach,The structured analytic approach,Potential for rich powerful solutions,Scurry around analyzing tons of data to see if you can find something
6、useful,Get the data,Potential for good (and mixed) solutions,Define problem and hypotheses, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 6,Defining the issue is the first step in the journey to final recommendations,Develop Conclusi
7、ons and Make Recommendations to Implement,Find Insights,Analyse Data,Gather Data,Form Hypotheses,So what? aha, new thought,What you should do and how,Define the Issues,What are the questions keeping you awake at night?,Factual information gathered to prove or disprove hypotheses,Analyse what the dat
8、a tells us,Statements that provide direction and structure for the analysis, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 7,Hypothesis formation ensures that our analysis is focused on our clients problem,Form Hypotheses,Define the
9、Issues,Gather Data,Analyse Data,Find Insights,Develop Conclusions and Make Recommendations to Implement,So what? aha, new thought,What you should do and how,What are the questions keeping you awake at night?,Factual information gathered to prove or disprove hypotheses,Analyse what the data tells us,
10、Statements that provide direction and structure for the analysis, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 8,Hypotheses are developed in three steps,What are the real strategic issues? What is the impact on the organisation? Wha
11、t are the priorities?,We think . . . It looks like . . . The right answer may be . . . The options could be . . .,We believe this to be true . . . A series of statements, not yet backed by data Based on initial data search or expert opinions,A number of assertions need to be true for a hypothesis to
12、 be valid.,Is there a market for white label insurance products?,Direct channels are growing Retailers have a strong channel and brand There are existing products,Chubb Insurance can access new business by using the brand strength of Tesco resulting Is low cost of acquisition and profitable business
13、,Define the question,Review and Describe Multiple Assertions,Form the hypothesis,1,2,3, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 9,A hypothesis should identify not only the issue but also the cause and the impact,Think through t
14、hese three stages as you create a hypothesis to help you plan out how you will test it: What is the issue? What is the underlying opportunity? Where is the advantage? What do you think causes the issue? What are the key drivers of the process? What is the impact of the issue? How can we tell there i
15、s an opportunity? Why do we care?,“x is an opportunity .”,“due to.”,“resulting in.”, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 10,The Structured Problem Solving Process covers the life cycle of a consulting engagement,Define the
16、Problem Structure the Problem Develop a Hypothesis Execute the Analysis Develop a Recommendation Create the Communication Deliver Communication Follow Up with Client,Covered in current module,Covered later in the week, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and
17、Hypothesis Generation, Author / 11,The Basics - Problem Solving Approach, 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 12,DEFINE THE PROBLEM,STRUCTURE THE ANALYSIS,FIND THE SOLUTION,Our problem solving approach produces results thro
18、ugh answering a simple series of questions,Is there a problem or opportunity? If so where does it lie? Why does it exist? What could we do about it? What should we do about it?,Fine, but IWIK H2 do this., 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Gen
19、eration, Author / 13,Source: Barbara Minto, “The Pyramid Principle”.,Always ask: “Are they Mutually Exclusive and Comprehensively Exhaustive (MECE)?”,Logical pyramids are basic tools for this approach, helping you to define, structure and solve the clients problem,1. Ideas at any level in the pyrami
20、d must always be summaries of the ideas grouped below them 2. Ideas in each grouping must always be the same kind of idea, and they must answer the same question implied by their summary 3. Ideas in each grouping must always be in a logical order:,Main Assertion,Key Line,Deductively or inductively T
21、race course or time order Divide or structural order (e.g., Sales, Marketing, Manufacturing, etc.) Classify or degree order (e.g., most important, 2nd most important, etc.), 2004 Capgemini - All rights reserved Xxx/yymmdd - Structured Problem Solving and Hypothesis Generation, Author / 14,Logical py
22、ramids increase the effectiveness of problem solving, results delivery and communication,Vertical structure Horizontal structure Key line / narrative,but help ensure thorough analysis,while decreasing complexity,and increasing the power of presentations,Logical pyramids have simple rules,The effecti
23、veness of our work depends heavily on how compellingly we can argue that the solution we put forward serves the client best,The reasoning we have to apply to come to our solution is complex and difficult to summarize for brief client interactions,To build succinct and compelling presentations of our
24、 work, we use logical pyramids as the preferred communication style: Pyramids make information more memorable and meaningful They lead to a clearer definition of the problems we solve They structure our solutions to these problems and make them more compelling,Source: Barbara Minto, “The Pyramid Pri
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