广告d的优缺点ppt课件.ppt
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1、Advantages and Disadvantages of,Direct mail ,Telemarketing and Internet,Direct mail,Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product lite
2、rature with ordering opportunities; sales letters; and sales letters with brochures.说明书,Advantages,1, Your advertising message is targeted to those most likely to buy your product or service. 2, Marketing message can be personalized, thus helping increase positive response. 3, Your message can be as
3、 long as is necessary to fully tell your story. 4, Effectiveness of response to the campaign can be easily measured.,5, You have total control over the presentation of your advertising message. 6, Your ad campaign is hidden from your competitors until its too late for them to react,7, Active involve
4、ment - the act of opening the mail and reading it - can be elicited from the target market.,Disadvantages,1, Some people do not like receiving offers in their mail, and throw them immediately without even opening the mail. 2, Resources need to be allocated分配 in the maintenance维护 of lists, as the suc
5、cess of this kind of promotional campaign竞选运动 depends on the quality of your mailing list. 3, Long lead times are required for creative printing and mailing . 4, Producing direct mail materials entail the expense of using various professionals - copywriter, artists, photographers, printers, etc. 4,
6、Can be expensive, depending on your target market, quality of your list and size of the campaign.,Telemarketing,Telephone sales, or telemarketing, is an effective system for introducing a company to a prospect and setting up appointments.,Advantages,1, Provides a venue会场 where you can easily interac
7、t相互影响 with the prospect前景, answering any questions or concerns they may have about your product or service. 2, Its easy to prospect and find the right person to talk to. 3, Its cost-effective compared to direct sales. 4, Results are highly measurable. 5, You can get a lot of information across if yo
8、ur script is properly structured有组织的.,6, Its outsourcing外包 set-up cost is minimal 7, Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls. 8, Great tool to improve relationship and maintain contact with existing customers, as well as to introd
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