欧美广告PPTBranding.ppt
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1、 Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,ONLINE BRANDING, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,HOW,does it work?, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching, Cseng Lim 2008. All Right
2、s Reserved | | Social Media Outsourcing and Coaching,BRAND MATURITY MODEL,T A X A N O M Y,OF BUILDING BRANDS, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,1,SALES,FINANCIAL PERFORMANCE,COMMODITY PUSHERS, Cseng Lim 2008. All Rights Reserved | | Social Media O
3、utsourcing and Coaching,LEVEL,2,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND AWARENESS, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,3,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND COMM,BRAND IMAGE,BRAND AWARENESS, Cseng Lim
4、2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,4,IMAGE,FINANCIAL PERFORMANCE,CONSCIOUS BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,5,IMAGE,FINANCIAL PERFORM
5、ANCE,MEZZANINE BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS. OPTIMIZATION,MARKET PROTECTION, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,6,IMAGE,FINANCIAL PERFORMANCE,MATURE BRAND COMPAN
6、Y,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS. OPTIMIZATION,MARKET PROTECTION,BRAND TRUST,BRAND LOYALTY, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,7,IMAGE,FINANCIAL PERFORMANCE,LEADER BRAND COMPANY
7、,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS. OPTIMIZATION,MARKET PROTECTION,BRAND TRUST,BRAND LOYALTY,MARKET LEADERSHIP,BRAND EXPERIENCE,BRAND INNOVATION, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,Onlin
8、e Fraud,really bad for your company, if there is no response measure,really good for your company or customers,Rumor and Negative Publicity,Better Targeting,More Precise Campaign Metric,Relative Lower Cost,Capacity to Influence,More Choices,Market Reviews,Specialist Resource,More engagement channels
9、,More competition,Market reputation,Price pressure,Content Freshness,SEO and SMO Know-How, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,Source: NST, Malaysia,examples of successful brands Just , Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and C
10、oaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cos
11、t to customers Post-Sales online support Recommendations, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND
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