商业模式-3.ppt
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1、Apple iTunes & iPod,strategic fit,A,the business modelers toolbox,co-creation,ideation,visualization,prototyping,the design process,1. identify interdisciplinary stakeholders - set-up team,2. understand business environment frame problem,3. suspend reality - ideate,4. bring back reality - prototype,
2、5. chose suitable design - decide,6. sketch out projects & workload - draw implementation plan,7. outline key indicators to follow - choose measures,8. select the right teams and people - make responsible,9. execute the plan - manage implementation & change,10. evaluate, learn and redesign - manage
3、improvement,examples,to come,feedback for this draft ppt welcome! ,Alexander Osterwalder, PhD ,,all photos from Flickr under a creative commons license authors indicated in comment page of ppt,annexes,annex I business model template,VALUE PROPOSITION,COST STRUCTURE,CUSTOMER RELATIONSHIP,TARGET CUSTO
4、MER,DISTRIBUTION CHANNEL,VALUE CONFIGURATION,CORE CAPABILITIES,PARTNER NETWORK,REVENUE STREAMS,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and deliv
5、ering this value and relationship capital with the goal of generating profitable and sustainable revenue streams,VALUE PROPOSITION,COST STRUCTURE,CUSTOMER RELATIONSHIP,TARGET CUSTOMER,DISTRIBUTION CHANNEL,VALUE CONFIGURATION,CORE CAPABILITIES,PARTNER NETWORK,REVENUE STREAMS,gives an overall view of
6、a companys bundle of products and services,portrays the network of cooperative agreements with other companies,describes the channels to communicate and get in touch with customers,describes the arrangement of activities and resources,explains the relationships a company establishes with its custome
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- 商业模式
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