麦肯锡为三星做的标杆企业分析ppt课件.ppt
《麦肯锡为三星做的标杆企业分析ppt课件.ppt》由会员分享,可在线阅读,更多相关《麦肯锡为三星做的标杆企业分析ppt课件.ppt(44页珍藏版)》请在三一文库上搜索。
1、SEC China010821BJ-Toshiba,CONFIDENTIAL,Brown Goods and PC Competitor Analysis: Toshiba,SAMSUNG ELECTRONICS CHINA (SEC China),August 20, 2001,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization
2、without prior written approval from McKinsey it is not a complete record of the discussion.,SEC China010821BJ-Toshiba,1,OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK,1. Background information,Location Registered capital Management team Equity structure,Starting year Number of employees Era analysis,4. V
3、alue chain strategy,5. Organization and ownership,6. Financial performance,Focus on Marketing, advertising and promotion Distribution (channel and sales force),Organization structure Ownership structure,Sales Profit,2. Strategy,3. Product/market,Mission Vision Corporate strategy,Key product offering
4、s Market position,SEC China010821BJ-Toshiba,2,BACKGROUND INFORMATION,1. Background information,Location Registered capital Management team Equity structure,Starting year Number of employees Era analysis,4. Value chain strategy,5. Organization and ownership,6. Financial performance,Focus on Marketing
5、, advertising and promotion Distribution (channel and sales force),Organization structure Ownership structure,Sales Profit,2. Strategy,3. Product/market,Mission Vision Corporate strategy,Key product offerings Market position,SEC China010821BJ-Toshiba,3,Source: Toshiba website, Lit search,BACKGROUND
6、INFORMATION TOSHIBA,Established:,1875 by Hisashige Tanaka,President & CEO:,Tadashi Okamura,Total Assets:,US$51,578 million,Shareholders Equity: US$10,054 million,Number of employees: 190,000 worldwide,(As of September 30, 2000),Domestic Plants, Branches Offices And Other Facilities:,Production facil
7、ities: 25 Branch offices: 35 Sales offices: 23,Overseas Plants, Branches Offices and Other Facilities:,Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72,SEC China010821BJ-Toshiba,4,Source: Company website, Lit search,BACKGROUND INFORMATION DALIAN TOSHIBA TELEVISION, LTD,Location:
8、,Dalian, Liaoning Province,Starting year:,1996,Registered Capital:,US$30 million,Unit Sold: color TV 1 million sets, 50% export (Year 2000),Joint Venture Partners,Type,Foreign Juristic Persons Shares,Foreign Juristic Persons Shares,Toshiba,Toshiba (China) Co.,Dalian Daxian (Group) Co., Ltd.,Number o
9、f employees: 2,000,Products: 21 34 color TV (CRT, Projection, Flat),Domestic Juristic Persons Shares,SEC China010821BJ-Toshiba,5,Source: Company Report, Lit search,TOSHIBAS CORPORATE MANAGEMENT TEAM,President & CEO Tadashi Okamura,Corporate project,Corporate staff,Corporate support services,iValue C
10、reation Company CEO: Tsutomu Kawada,e-Solutions Company CEO: Hiroo Okuhara,Social Infrastructure Systems Company CEO: Tsuyoshi Kimura,Digital Media Network Company CEO: Atsutoshi Nishida,Mobile Communications Company CEO: Tetsuya Mizoguchi,Power Systems & Services Company CEO: Toshiyuki Oshima,Semic
11、onductor Company CEO: Takeshi Nakagawa,Display Devices & Components Company CEO: Eisaburo Hamano,Medical Systems Company CEO: Masamichi Katsurada,Home Appliances Company CEO: Makoto Nakagawa,SEC China010821BJ-Toshiba,6,Source: Company website, Literature Search,HISTORY OF TOSHIBA,SEC China010821BJ-T
12、oshiba,7,Source: Literature Search; McKinsey Analysis,TOSHIBAS DEVELOPMENT WENT THROUGH THREE STAGES,Organization structure Corporate strategy Product Development & Technology,1875-1939,Two Japanese electrical equipment manufacturers merged in 1939 to create Toshiba. Technological innovation account
13、ed for the companies successes. One of the founders was the so-called Edison of Japan. Main products included transformers, electric motors, light bulbs, radio receivers, and cathode-ray tubes.,1978- PRESENT,1939-1978,The company grew rapidly and became a market leader in the electrical and electron
14、ic industry. However, the organization became more bureaucratic. The company continued to be innovative in the early years, producing many firsts in the industry. However, It lost its innovator image in the 70s . Numerous leading products in the electrical and electronics areas. Examples includes Ja
15、pans first vacuum cleaner, first fluorescent lamp, first radar, etc.,Toshiba shifted direction by investing heavily in IT segment. The organization became increasingly global, employing 190,000 employees world-wide with annual sales over 5 trillion. IT focus, diversification, innovation and globaliz
16、ation are four key elements of Toshibas corporate strategy. Toshiba is intensively focusing on IT-related business (i.e. telecom and internet), meanwhile, leveraging its legacy businesses to generate stable income,Business Building,Becoming Industry Leader,Meeting worldwide competition,SEC China0108
17、21BJ-Toshiba,8,Source: Literature Search; McKinsey Analysis,DEVELOPMENT OF DALIAN TOSHIBAS TV BUSINESS IN CHINA,Key initiative Key results,1996-1997,Founded as a joint venture in 1996, construction was completed in 1997. Conducted accurate market forecast and implemented just in order inventory mana
18、gement. Inventory turn-over less than two days. Made profit the next year.,2001,1998-2000,Focused on high profit margin PJTV segment, and competed on technology, service and management rather than price. Strengthened customer service Revenue and profit grew 50% annually. Became the No. 1 market shar
19、e leader in PJTV segment.,Toshiba decided to relocate its digital TV production to Dalian and invested 300 million to expand capacity from one million units to 1.5 million units exported 800,000 units to Japan.,Business Building,Establishing Leadership in PJTV Market,Becoming Toshibas Key Global TV
20、Production Base,SEC China010821BJ-Toshiba,9,TOSHIBA WILL FURTHER INVEST IN IT INDUSTRY IN CHINA,Background information,Source: Literature research, interview,Source: literature research, interview,SEC China010821BJ-Toshiba,10,TOSHIBA IS THE LEADING PLAYER IN NOTEBOOK MARKET BOTH IN CHINA AND GLOBALL
21、Y,Time,Key milestones,1985 1990 1993 1994 1999 2000,Introduced the first notebook in the world Introduced STN notebook Introduced color TFT notebook Introduced Pentium-empowered notebook Ranked number one in China notebook market for 4 years Ranked number one in world wide notebook market for 7 year
22、s,Era analysis of Toshiba in Notebook,Source: literature research, interview,SEC China010821BJ-Toshiba,11,STRATEGY,1. Background information,Location Registered capital Management team Equity structure,Starting year Number of employees Era analysis,4. Value chain strategy,5. Organization and ownersh
23、ip,6. Financial performance,Focus on Marketing, advertising and promotion Distribution (channel and sales force),Organization structure Ownership structure,Sales Profit,2. Strategy,3. Product /market,Mission Vision Corporate strategy Market position,Key product offerings,SEC China010821BJ-Toshiba,12
24、,TOSHIBAS MISSION AND VISION,Corporate mission “We, the Toshiba Group companies, based on our total commitment to people and to the future, are determined to help create a higher quality of life for all people, and to do our part to help ensure that progress continues within the world community“,Cor
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 麦肯锡 三星 标杆 企业 分析 ppt 课件
链接地址:https://www.31doc.com/p-2659340.html