由资讯科技演进sp.ppt
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1、郭遇隆 (Gary Kuo) 台灣IBM公司 全球資訊科技服務事業部 資深經理 ,由資訊科技演進 看商業模式創新,【Plan for Next Year 研討會】系列一 迎向開放大世界,主機安全新趨勢,2,IBM Mainframe Security,V.S,CEO,Consultant,3,簡報內容,Top CEOs 的挑戰 創新 資訊與網路科技的變革 Web 2.0 與新的商業模式 企業部門虛擬化 問題及回答,4,IBM Global CEO Study 2004, multiple answers permitted IBM Global CEO Study 2006, point al
2、locations,企業的挑戰與機會,products/ services/markets,operations (processes & functions),business model,they must achieve.,and want to innovate their.,2004,2006,In IBMs interviews with hundreds of CEOs, they said:,5,企業的挑戰與機會 以手機為例,commoditization pressures,new/increased competition,global volatility & disru
3、ption,competing business models,global market opportunities,Macromedia/Research Alert, Aug 5, 2005; Sprint/Research Alert, Feb 3, 2006; Strategy Analytics/Research Alert, Nov 4, 2005,Example: Mobile Phones In addition to making and receiving calls, the most popular mobile phone activities among U.S.
4、 owners are using the calendar and address book (42%), downloading or playing games (33%), and downloading ringtones (32%). In fact, more than half (56%) of mobile phone subscribers rely on their phones nonphone features, such as camera, clock, calendar, messaging, music.and as substitute flashlight
5、s to see in dark places. And one in eight mobile phone users (12%) would pay $10 per month for unlimited TV access via their phones.,adjacent market opportunities,6,簡報內容,Top CEOs 的挑戰 創新 資訊與網路科技的變革 Web 2.0 與新的商業模式 資訊部門虛擬化的可能性 問題及回答,7,電腦運算架構的變革,computing styles evolve over time providing ever increasi
6、ng value,Increase revenue Provide flexible business model Drive down cost Reduce cycle times Integrate across the enterprise Reduce business risk and exposure,SOA Value Propositions,1980,1990,1999,2004,還記得有家公司叫 DEC ?,我們都知道 CISCO,8,Connection styles evolve over time providing ever increasing value,th
7、e Web as platform data as the driving force network effects created by an architecture of participation innovation from distributed, independent developers lightweight business models enabled by content and service syndication the end of the software adoption cycle (“the perpetual beta“),Web 2.0 Val
8、ue Propositions,網路連接型態的變革,1980,1990,1999,2004,誰又會在 web 世代上留名 ?,9,藍海策略與長尾理論存在很久了,The first personal computer is Where is Palm now ? Whats TSMC doing ? 藍海終歸要被血染紅,10,簡報內容,Top CEOs 的挑戰 資訊與網路科技的變革 Web 2.0 與新的商業模式 資訊部門虛擬化的可能性 問題及回答,11,全球網站流量排名(as of 10/26/2006),Yahoo! (portal) MSN (portal) Google (search
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