选修九Unit5Readingppt课件.ppt
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1、How Advertising Works,Scanning &get the main ideas.,Introduction,What is an ad?,How do advertisers make effective ads?,How effective are ads?,Reading Comprehension,1. Where do they advertise? 2. Why do we need to understand how advertising works?,Part 1. Introduction,Advertisements WHERE?,On billboa
2、rds,On buses,On TV,On the radio,In train stations,In newspapers,In magazines,At the cinema,At the airport,Everywhere,Why we need to understand how advertising works?,_so many messages from advertisers _our daily lives, it is important to understand how advertisements work. Then we can avoid _by them
3、.,With,filling,being controlled,v-ed,v-ing,to do sth.,adj.,adv.,prep. phrase,with + 宾语 + 宾语补足语,For example: 1) With his eyes _(look )upwards, he lay still in the bed. 2) With his eyes _ (fix) on the ceiling, he lay still in the bed. 3) With many problems _(solve), he couldnt fall asleep. 4) With man
4、y problems _(solve), he fell sound asleep.,looking,fixed,to solve,solved,Translation,Even some of the casual garments we wear have brand name attached to them which turn us into walking advertisement. 甚至在我们穿的有些休闲服上也印有品牌的名字,把我们变成了“移动广告”。,Part II. What is an advertisement?,What is an ad? Who makes and
5、 pays for the ads?,An advertisement is a _or _that _ or influences people.,Adverts are not only made and paid for by_, but also by_, _ and _ that wish to inform or educate the public.,message,announcement,informs,business,individuals,organizations,associations,Part III. How do advertisers make effec
6、tive advertisements?,I. Identify your target II. Appeal to your target III. Use a suitable medium,Identify your target,1.What is target audience ? The people the advertisement intends to persuade. 2. Translation Having identified the target group, researchers find out as much as possible about those
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