中英文稿05Aug04chopsticks.ppt
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1、1,Research of Lifestyle 生活方式研究 System Design Studio 系统设计工作室 Academy of Arts & Design, Tsinghua Univ. 清华大学美术学院 Beijing, China 北京,中国 2004/6,Asian Food Culture 亚洲食文化,2,Definition 定义,Our Team 团队,3,Definition 定义,4,Definition 定义,Project Background 项目背景,While the Pan Pacific Region gradually emerges as an
2、economic and political powerhouse in the 21st Century, Asians tend to be apathetic toward their own traditions due to excessive Western influence in the past. 当泛太平洋地区成为21世纪经济和政治发展的动力的时候,亚洲人可能由于过去受西方的过度影响而有些对自己的传统缺乏兴趣。 In fact, these rich and colorful traditions, if understood properly, could give ri
3、se to new opportunities in design and business in the new era. 实际上,如果这些传统能够得到正确的理解的话,就有可能对在新时期找到新的设计和商业机会有所促进。,5,Definition 定义,Project Definition 项目界定,“Chopsticks” is a cross-cultural research project which aims at understanding consumers daily habits and behaviors in different cultures in food prep
4、aration and consumption at home. The target group of this study will be a number of middle-class families in selected Asian countries and regions (China mainland, Hong Kong, Japan and Korea). “筷子”这个跨文化项目之目的在于理解不同文化环境中消费者在食物准备与消费方面的日常生活习惯与行为。目标人群是在挑选的几个亚洲地区(中国大陆/香港/日本/韩国)的若干户中产阶级家庭。,6,Definition 定义,P
5、lan 计划,Summary 总结,Our Team 团队,Combination 整合,Implementation实施,Opportunity 机会,7,Aims 目的,Plan 计划,Methods 方法,Group 1,Group 2,8,Plan,9,Definition 定义,Plan 计划,Summary 总结,Our Team 团队,Combination 整合,Implementation 实施,Opportunity 机会,10,11,Background Data Group 背景组,Principle 原则,1,12,Background Data Group 背景组,
6、Principle 原则,1,Laying foundation for developing the whole project, and making the researcher form a general and objective understanding before the research. 为整个项目的展开提供知性基础,使研究者在开始研究之前对研究对象有全面客观的初步认识;,Looking for core concepts and research emphases from the background data. Well abstract some importa
7、nt information from the large numbers of background data, which will be the key points to lead the following deep investigation.在背景资料中寻找研究的契机和重心,从背景资料中提炼的某些信息点可以成为我们深入研究的切入点和关键点;,Enriching and supply the research material. During the research process, the situation lacking some given information alw
8、ays exist, so, the background data will offer a fullscale information data-base to support deep research. 丰富和补充调查研究的素材,针对调查研究中可能出现的欠缺或者不易直接得到的结果,可以通过专项和深入的背景资料收集来弥补;,Providing the argument support for research result. Full and accurate literature and Stat. materials will serve the final research arg
9、umentation.为研究成果提供论据支持,以翔实确凿的文献、统计资料支撑研究中的论点。,Purpose 目的,Comprehensive 全面原则,A,Objective 真实原则,B,Pertinent 针对性原则,C,Emphasizing 侧重点原则,D,Principle 原则,13,Background Data Group 背景组,Principle 原则,1,Method & Procedure 方法与程序,2,12,Background Data Group 背景组,Method & Procedure 方法与程序,Identifying Subject 确定主题,Sear
10、ching Keyword 搜索关键词,Information 信息,Substantial Grouping 实质性分组,Classified information 分类的信息,Abstracted Key Points 提取信息点,Background Data Report 背景资料报告书,15,2,Background Data Group 背景组,16,Process & Result 过程与结果,3,Background Data Group 背景组,Selection of data sources 筛选和确定资料源,step 1 第一步,Data classification
11、 资料分类,Step 2 第二步,17,Background Data Group 背景组,Authority statistics 官方统计数据,Business survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Television program 电视节目,Website 网站,The Chinese National Statistical Bureaus statistical report form. 中国国家统计局统计公报 The Beijing City Statistical Bureaus s
12、tatistical report form. 北京市统计局统计公报,31 articles collected from The Chinese National Statistical Bureaus statistical report form; 中国国家统计局统计公报31篇 10 articles collected from The Peking City Statistical Bureaus statistical report form. 北京市统计局统计公报10篇,Selection of data sources 筛选和确定资料源,step 1 第一步,Backgroun
13、d Data Group 背景组,18,Free food report on 3SEE market information research net 3SEE市场信息研究网(饮食类免费报告) ( http:/ articles free food report on 3SEE market information research net. 饮食类商业调研报告59篇,Selection of data sources 筛选和确定资料源,step 1 第一步,Background Data Group 背景组,19,Authority statistics 官方统计数据,Business
14、survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Television program 电视节目,Website 网站,Food with Chinese culture 饮食与中国文化 How Chinese to eat 中国人怎么吃 The middle-long term strategical development research of food in china 中国中长期食物发展战略研究 ,Background Data Group 背景组,Selection of data sources 筛
15、选和确定资料源,step 1 第一步,20,Authority statistics 官方统计数据,Business survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Television program 电视节目,Website 网站,Chinese periodical net 中国期刊网,We download the 180 articles from Chinese periodical net. Then, carefully select 10 remaining articles and writ
16、e summary of them. 中国期刊网下载论文180篇,精选了10余篇做了摘录,Selection of data sources 筛选和确定资料源,step 1 第一步,Background Data Group 背景组,21,Authority statistics 官方统计数据,Business survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Television program 电视节目,Website 网站,Food style (life type) 食尚(生活类) Global food
17、 (Business type) 国际食品(商业类) The Chinese food industry ( Technique type) 中国食品工业(技术类) ,Totally take 276 photos. 共计276张照片,Selection of data sources 筛选和确定资料源,step 1 第一步,Background Data Group 背景组,22,Authority statistics 官方统计数据,Business survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Tele
18、vision program 电视节目,Website 网站,The Times of Round-the-world (Social science type) 环球时报(社科类) JingHua Times ( Beijing life type) 京华时报(北京生活类,报纸),Totally record the 222 articles from two types of newspaper. 两种报纸共记录文章222篇,Selection of data sources 筛选和确定资料源,step 1 第一步,Background Data Group 背景组,23,Authorit
19、y statistics 官方统计数据,Business survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Television program 电视节目,Website 网站,Everyday Food 天天饮食 Spark technology 星火科技 The healthy life 健康生活 ,Totally purchase and engrave 28 pieces of VCD. 共购买、刻录VCD光盘28张,Selection of data sources 筛选和确定资料源,step 1 第一
20、步,Background Data Group 背景组,24,Authority statistics 官方统计数据,Business survey report 商业调研报告,Book 专著,Thesis 论文,Periodical 期刊,Newspaper 报纸,Television program 电视节目,Website 网站,Chinese appetizing food net中华美食网 ( http:/ Food channel on sina website新浪网饮食频道 ( http:/ Chinese food technology net中国食品科技网 ( http:
21、/ www.tech- ) Chinese food industry net中国食品工业网 ( http:/ default.asp) The food package item on Chinese packing market net 包装市场网食品包装栏目 ( http:/ technic/ food/),Totally download the 334 articles from 5 websites. 五个网站共下载文章334篇,Selection of data sources 筛选和确定资料源,step 1 第一步,Background Data Group 背景组,25,
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