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1、知识和兴趣是双语教学课堂的“磁力”,双语教学的成功,需要教师与学生通过将外语作为交流工具和手段,享受在课堂上精彩的学习过程,形成良性循环:1.教师精心备课 2.学生有兴趣接受 3.课堂氛围积极活跃 4.进一步激发教师完善教学 5.学生从双语教学中受益。 基于以上理念,朱勤老师谈了开展双语教学的具体做法,包括语言的“口语化”、遵照课本的框架而进行数据更新及拓展视野的补充、采用丰富而新颖的案例教学这三个主要方面。体现出知识和兴趣是形成双语教学课堂吸引力的关键。,Some Thoughts Of English Teaching 朱 勤 2012.5,Question: How to make st
2、udents interested in the English courses?,I shall enjoy my lectures firstly,KEY POINTS,Conforming to the textbook 遵照课本 Supplement 补充 updated data 更新数据 broaden viewpoints 拓宽视野,Interesting Cases 案例教学,Oral Language 口语化,Functions of Language,Mastery of the language is required before a person is accultu
3、rated .,Language,4.Extends beyond the mechanics of communication in accurate interpretation of cultural contexts.,Question: Can you discuss the roles that language plays in IB ? (P29),1.Aides information gathering and evaluation.,2.Provides local society access.,3.Reduces risk of errors.,Most Admire
4、d Global Companies,SOURCE: Based on Fortune, September 29, 2002, http:/,Intellectual Property Rights (IPR),Without protection, companies risk losing their competitive edge since other firms can imitate their products and sell them at lower prices.,IPR laws prevent the diffusion of technology and it
5、is always be artificially abused.,Realistic 现实性,Table 表格,Photograph 图片,Fresh 新颖性,Attractive 吸引力,Comprehensive 全面性,What are the elements of interesting cases?,Export Restrictions,Reasons for Export Restrictions,National security,Foreign policy,Short supply,Desire to retain capital,CASE: Chinese Expor
6、t Restrictions of Rare earth,Realistic,2003.12,2004.3,Bribery and Corruption,2004.4,2005.5,2006.11,2007.8,2007.8,2009.3,2009.8,2011.5,2011.4,2010,Q,Comprehensive,About KFC&CSC,KFC: Worlds second largest fast food chain brand Having over 3200 stores, sales revenue: 15 billion in China (2010) CSC: The
7、 NO.1 chinese fast-food chain Scale: 141 chain restaurants, more than 61 millions customers(2010),Franchising KFC vs. CSC,Attacive,Committee on Foreign Investments (CFIUS),Case Study: HUAWEI was hindered to purchase 3Leaf by CFIUS on Feb, 2011 Background : 3Leaf Systems; 2million$; Intellectual property rights (IPR) CFIUS rejected the application of HUAWEI for its security consideration,Fresh,Photograph,Case Study: Strategic Alliance Android,Table,
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