2019年大学核心商务英语读写教程3 Unit 1 Electronic-Business.ppt
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1、,UNIT ONE Electronic-Business,,Objectives,To get familiar with business letter and memo,To know something about electronic commerce,To learn new words and expressions,To master how to analyze difficult and long sentences,1. Background Information,2. Introduction to the Text,3. Business Terms,4. Word
2、s and Expressions,5. Notes to the Text,Text A Mark Zuckerberg-the Story of the Founder of Facebook,Electronic commerce, commonly known as e-commerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The
3、 amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. Modern electronic commerce typically uses the World Wide Web at least at some point in the transactions lifecycle, although it can encompass a wider range of technologies such as e-mail as well.,1. Ba
4、ckground Information,Theme of the Text This unit introduces electronic-commerce, e-commerce in short. There are some main types of E-commerce such as business-to-business, business-to-consumer, consumer-to-consumer and Mobile-commerce. Text A is a story of the founder of Facebook, his biography and
5、entrepreneurship.,2. Introduction to the Text,本文是一则介绍 Facebook 创办人马克扎克伯格的传记。,这是一种跨类文体。是人物传记夹杂着作者评述的一种带有文学评论色彩的体裁。它处于人物传记和文学评论之间。传记是一种用来记载人物生平事迹的文章体裁。,本文主要介绍马克扎克伯格的出生年月、兴趣爱好、性格特征、社会经历、主要事迹及作者的评论等。本文语言平实、简洁,比较客观地展示出马克扎克伯格的丰富多彩的社会生活经历。,文体特征分析,2. Introduction to the Text,A chief executive officer (CEO,
6、U.S. English) or managing director (MD, UK English) or chief executive is the highest-ranking corporate officer (executive) or administrator in charge of total management of an organization. An individual appointed as CEO of a corporation, company, organization, or agency reports to the board of dir
7、ectors.,CEO 行政总裁,3. Business Terms,Harvard University is a private Ivy League university located in Cambridge, Massachusetts, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation (officially The Pres
8、ident and Fellows of Harvard College) chartered in the country.,Harvard University 哈佛大学,3. Business Terms,Phillips Exeter Academy 菲利普斯埃克塞特学院,Phillips Exeter Academy (also called Exeter, Phillips Exeter or PEA) is a co-educational independent boarding school for grades 912 and postgraduates, located
9、on 619 acres (2.51 km2) in Exeter, New Hampshire, USA, 50 miles (80 km) north of Boston.,3. Business Terms, extensive /ikstensiv/ adj.,ere,Meaning,4. Words and Expressions,Example,large in spatial extent or range or scope or quantity,extensive transaction 巨额交易 extensive use 广泛应用,(2) pivotal /pivtl/
10、adj.,ere,Meaning,4. Words and Expressions,Example,being of crucial importance;central and important,Standards are pivotal to the success of digital wallets. 标准化是数字钱包能否成功的关键。 For Haier, logistics management has a pivotal role. 对于海尔来说,物流管理有着举足轻重的作用。,(3) potential /ptenl/ n.,ere,Meaning,4. Words and Ex
11、pressions,Example,someones or somethings ability to develop, achieve or succeed,gravity potential 重力位 potential energy 势能 real potential 潜力非凡,(4) recognizable /rekgnaizbl/ adj.,Meaning,4. Words and Expressions,Example,capable of being recognized;easily perceived; easy to become aware of,Recognizable
12、 Rate and Recognizable Speed on Chinese Character Recognition. 汉字识别中正确识别率与识别速度的探讨。,(5) portfolio /p:tfli:/ n.,Meaning,4. Words and Expressions,Example,a list of the financial assets held by an individual or a bank or other financial institution,portfolio effect 资产组合效应 Assistant Portfolio Manager 组合基
13、金经理助理,(6) seamless /si:mlis/ adj.,ere,Meaning,4. Words and Expressions,Example,not having or joined by a seam or seams not having or joined by a seam or seams;perfectly consistent and coherent,seamless steel tube 无缝钢管 Seamless Handover in WLAN无线局域网中的“无缝”切换,(7) appeal /pi:l/ n.,ere,Meaning,4. Words a
14、nd Expressions,Example,take a court case to a higher court for review; request earnestly (something from somebody); ask for aid or protection,a mute appeal 无声的恳求 an emotional appeal 诉诸情感,(8) be associated with,ere,Meaning,4. Words and Expressions,Example,和有关,I do not want to be associated with it at
15、 all. 我根本不想与这事有牵连。 Now, new research finds iron may be associated with the risk of adulatory infertility. 如今,新研究发现铁可能与排卵性不孕的风险相关。,ere,Meaning,4. Words and Expressions,Example,适应,(9) adapt to,to cause to adapt to social or economic change. 修整使之适应于社会或经济变化 Someone is unable to adapt to their circumstan
16、ces. 不能适应他们环境的人。,ere,Meaning,4. Words and Expressions,Example,打算,be intent on his studies 专心他的学习 be intent on going 决心要去,(10) be intent on,释义 Many people view him as the ringleader in the set-up of the social networking site. The social networking site, Face book, has spread throughout the world.,解析
17、 本句是复合句, 有两个定语从句,who引导定语从句修饰其前面的the man;that引导定语从句修饰其前面的the social networking site。,1. He is the man who many view as the ringleader in the set-up of the social networking site that has spread throughout the world: Face book.(Para.1),5. Notes to the Text,解析 本句是复合句, that引导宾语从句。句中词组:as far as尽.; 到.程度,
18、例如:Ill help you as far as I can. 我将尽我所能帮助你。,2. You could go as far as saying that it is only early days in terms of the story of Mark Zuckerberg.(Para.1),5. Notes to the Text,解析 本句是强调句型It was . that., 强调的成分是本句的主语this,指马克的早期作品。,3. It was this that first got Zuckerberg recognized by leading companies
19、such as Microsoft, who were intent on hiring him, or, if that failed, buying his program.(Para.3),5. Notes to the Text,解析 本句中现在分词短语Rejecting this to go to the internationally recognized Harvard University作句子的伴随状语,破折号引导的成分起解释、说明的作用。,4. Rejecting this to go to the internationally recognized Harvard Un
20、iversity-a pivotal moment in the Mark Zuckerberg biography- he was inspired in creating Facebook by the student yearbook from his time spent at Philips Exeter Academy.(Para.4),5. Notes to the Text,释义 His expands his portfolio constantly. As a result, he makes the regular improvements and changes to
21、the website. This is an impressive feat, to say the least, and the exciting thing. He has succeeded where others failed: by connecting the world almost seamlessly.,解析 本句是倒装句, 系词宾语An impressive feat, to say the least, and the exciting thing 放在句子开头, that引导的同位语从句解释、说明feat的内容。,5. An impressive feat, to
22、say the least, and the exciting thing is that his expanding his portfolio constantly-hence the regular improvements and changes he makes to the website that has succeeded where others failed: by connecting the world almost seamlessly.(Para.8),5. Notes to the Text,1. Background Information,2. Introdu
23、ction to the Text,3. Business Terms,4. Words and Expressions,5. Notes to the Text,Text B E-Commerce, More Is More,A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the
24、 transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web. Electronic commerce that is conducted between businesses is referred to a
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