黄龙饭店品牌基因往后的工作.ppt
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1、黄龙饭店 品牌基因往后的工作 二零零八年十二月,黄龙饭店的品牌基因,为什么? 我们在杭州迄立二十年,我们对杭州的认知无人能及 黄龙饭店是杭州现代企业随着时代改变的缩影,它标志着杭州企业发展的历程,是杭州历史的一部分,我们是. 给您动力去挥洒的人 我们会 为客户释放所有束缚,激发他们成就任何对他们有启发性的意念。 为了 助您开启一个充满更大可能性的空间,让您无论到访的目的是为了商务或休闲,都能够获得最大的裨益。 我们的表现: 灵活机变, 有办法, 平易近人, 明慧活泼,品牌基因往后的工作,我们已为您提供了设计概念 而合约内容还包括有关传播推广的计划项目 然而,有一些与以品牌为中心的管理模式有关的
2、部份,还未被提及。,人,人,把品牌与企业文化的性质联系起来是非常重要的,当中还要考虑到您所提供的服务的风格。 首先,要从品牌基因中发展出一系列的企业原则(名为我们的做事方式 WWW),来引导内部员工以企业文化作为他们行为表现的根据。 然后,这些企业原则会转化为一系列的表现与行为(B&A),作为以下各方面的基础: 员工特质的叙述 招聘 在职培训 全面表现评核 奖赏制度 工作发展 ,例子 瑜舍,Each of us uses a natural sense of fun to make the team more effective, the guests experiences more enj
3、oyable, to take the tension out of difficult situations and to help cope with our own disappointments, but never uses fun at the expense of others,FUN,PERSONAL RESPONSIBILITY,ARTISTIC,RESPECT FOR INDIVIDUALITY,UNASSUMING,ENTERPRISING,例子 瑜舍,FUN,Each of us uses a natural sense of fun to make the team
4、more effective, the guests experiences more enjoyable, to take the tension out of difficult situations and to help cope with our own disappointments, but never uses fun at the expense of others,You come to work with a smile (and take it home at the end of the day too) When you do something even you
5、think is daft, you laugh at yourself If you think work is getting dull and predictable, you stir things up with a bit of humour (because when people are having fun it usually means theyre more productive) but you never ever make fun at the expense of others When works getting tough, you take the ten
6、sion out of the air with some impromptu Karaoke or a burst of the drums on the pots and pans When others are feeling blue, you try to make them feel some other colour!,招聘,招聘广告应着重态度和方式 而非注明工作经验和年期 地点: 一个能够代表品牌的地方。瑜舍 选择了八号公馆,一间有名气的餐厅/ 酒吧/会所 进行互动的活动,评核应征者表达期望 中的WWWs 和B&As 的能力 评核应多注重应征者的态度和性格,而 非技能和经验(因
7、为这些可以培训出来的) ,招聘,例子: Fun The Name Game What Were Looking For A natural sparkle A natural sense of humour and a ready smile The ability to laugh at oneself A catalyst of fun and levity within the team 例子: Respect For Individuality The Tower What Were Looking For The ability to take on board the views
8、of others to create a positive outcome The ability to interact effectively with others who have distinct ideas and personalities The ability to let their own unique personalities shine through in a team situation, without unnecessarily dominating proceedings ,在职培训,透过知多少?(The Knowledge)计划去建立员工的知识 以角色
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- 黄龙 饭店 品牌 基因 往后 工作
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