2008-2009乌克兰快速消费品市场趋势分析报告ppt.ppt
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1、,Key Trends on Ukrainian FMCG Markets: 2008-2009,GfK Ukraine Kiev, 26 October 2009,GfK Ukraine Lesy Ukrainki bulv. 34, office 601 Kiev, Ukraine Tel. +380 44 2300260 ,Agenda,Agenda,GfK at a glance How FMCG market has reacted to crisis? How is the new Household basket?,1,2,3,GfK at a glance,1,GfK Grou
2、ps : 4th largest market research company worldwide,Sales EUR 1,220 million (prior year +5.0%) Organic growth: 5.5%,Employees 9,692 full-time staff.,Services Comprehensive information services on consumer goods, healthcare, technical goods, media and services markets. Research know-how. Marketing con
3、sultancy.,Network 155 companies cover 114 countries.,Market position 4th largest in in the world.,Market position market research company in Central and Eastern Europe.,GfK Ukraine history,GfK Ukraine is the leader of market research industry in Ukraine 170 people employed full-time over 900 intervi
4、ewers nation-wide 200 operators of CATI studio 28 regional supervisors 3154 outlets in retail panel,Data collection for manufacturers/ retailers of audio- and video appliances, major and small domestic appliances, computer and telecommunication hardware, photo equipment.,GfK Ukraine: Structure,Custo
5、m Research,Retail and Technology,Customized research in different spheres; continuous tracking and analysis of purchasing decisions. Pilot research, Image research, brand positioning, New product/trade mark launch, Testing of elements of marketing-mix.,Standardized information for TV market players.
6、,Media Research,How FMCG market has reacted to crisis?,2,How FMCG market has reacted to crisis?,Including more than 60 categories of products (foods, beverage, cleanings & personal care), which are monitored by HH panel , daily expenditures on FMCG, mln.UAH Ukraine, 2007- 1H 2009,2007 2008 2009,Sour
7、ce: GfK Consumer Tracking,How much has household spent on FMCG?, (%),1 HY 2008,1HY 2009,FMCG,Other expenditures,Source: GfK ConsumerScan,Including more than 60 categories of products (foods, beverage, cleanings & personal care), which are monitored by HH panel, av. monthly expenditures, mln.UAH Ukra
8、ine, 2007- 1H 2009,How has household basket changed?,1HY 2008 725,3 UAH,+ 17,8%,Including inflation rate 0%,Source: GfK Consumer Scan,Including more than 60 categories of products (foods, beverage, cleanings & personal care), which are monitored by HH panel, av. monthly expenditures on FMCG, UAH Ukr
9、aine: 1HY 2008- 1HY 2009,(in units -0.3%),How have prices changed? 1HY 2008 1HY 2009,White fat/lard+68%,Tomato paste +62%,Tea +53%,Butter +38%,Coffee +36%,Seasonings +38%,Caramel +29%,Chocolate tablets+29%,Water +28%,Sauces +28%,Ketchup +28%,Boxed pralines +28%,CSD +27%,Fish+24%,Meat +19%,Juice +20%
10、,Milk +18%,Eggs +15%,Vodka +13%,Curds +11%,Paste+22%,Edible oil -16%,Including more than 60 categories of goods (foods, beverage, cleanings detergents), which are monitored by HH panel , Ukraine: 1H 2008- 1H 2009 ,Source: GfK ConsumerSacn,How is the new Household basket?,3,Consumer reaction,?,Buying
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