ASC葡萄酒培训教程二级.ppt
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1、,www.asc-,ASC Wine Training Program Level 2 葡萄酒培训课程 - 2,ASC FINE WINES Chinas leading provider of quality imported wines 精心为您挑选优质进口葡萄酒,ASC Fine Wines Company Profile Chinas largest importer and distributor of wines, ASC Fine Wines was founded in China in 1996 by the St. Pierre family. Our Mission: A
2、SCs mission is twofold: to provide customers with the best selection of high quality wines from around the world at competitive prices, and to offer the best service of any wine importer in China. The Wines: ASC Fine Wines imports 650 different wines from 12 different countries and is the exclusive
3、importer and distributor for 55 wineries from around the world, providing China with an unrivalled collection of world famous wines from many of the most respected wineries in the world. Unrivaled Service: ASCs handpicked staff of 170 in Beijing, Shanghai, Shenzhen and Guangzhou are some of the most
4、 knowledgeable wine people in China. Training and wine education are a big part of their jobs. We strive to always deliver 100 percent of what the customer orders, in excellent condition, when they need it. Wine Promotion and Education: ASC Fine Wines provides extensive promotional and educational s
5、upport for its customers throughout China, including training for hotel and restaurant staff and wine-related promotions such as wine tastings and dinners.,ASC ASC精品葡萄酒简介 作为中国最大的葡萄酒进口商与经销商, ASC精品葡萄酒于1996年由圣皮尔家族创建。 宗旨:ASC精品葡萄酒两大主要宗旨为:向消费者提供最具价格优势的优质葡萄酒,提供最好的相关服务。 葡萄酒: ASC精品葡萄酒现在是55家世界知名葡萄酒公司独家进口代理及经销
6、商,产品分别来自12个国家,共计 650个品种,所汇集的精品葡萄酒无论从产地、酒庄、种类、知名度还是品质方面都在国内绝无仅有。 全面周道的服务: ASC北京、上海、广州及深圳的员工共170人,可谓中国最具葡萄酒相关专业知识的优秀人才。他们相当一部分工作是进行葡萄酒知识培训。ASC一直为确保百分之百满足客户订货需求而不懈努力。 葡萄酒促销及知识培训: ASC面向全国客户提供全面的产品推广与知识培训支持,包括对酒店及餐厅员工的培训,并进行相关的葡萄酒推广活动,如举办品酒会及葡萄酒晚宴。,Training guideline,Who can deliver? Target audience Time
7、 Materials checklist:,All sales and training managers All restaurant staff Lecture 60 minutes Exam 10 minutes CD-Rom, Lap-top, Projector, exam sheets, printed materials, wine list of the client , 1 bottle of wine for tasting,培训索引,所有销售员和培训经理 所有餐厅员工 演讲 60分钟 考试 10分钟 CD盘,手提电脑,投影仪,考试卷,资料,酒单,1瓶品尝酒,演讲者: 听众
8、: 时间: 演讲材料:,Table of contents 目录,I) Wine making process II) Main wine regions France (Bordeaux, Burgundy, Champagne) Classification Italy (Piedmont, Tuscany, Veneto) Classification Spain (Rioja, Catalonia) classification,I) 葡萄酒酿造 II) 主要葡萄酒产区 法国(波尔多,勃根蒂,香槟地区)分级 意大利(皮尔蒙特, 托卡纳,维纳图地区)分级 西班牙(里奥哈,卡特卢那地区)分
9、级,Table of contents 目录,美国,加利福尼亚,分级 澳大利亚 (南澳洲,西澳洲, 新南部,维多利亚) 新西兰 智利 阿根廷 南非 III) 葡萄酒杯 IV)葡萄酒保存,USA, California, Classification Australia (South Australia, Western Australia, New South Wales, Victoria) New Zealand Chile Argentina South Africa III) Wine Glasses IV) Wine Conservation,II Wine making proce
10、ss 葡萄酒酿造程序,Red wine红葡萄酒 White wine白葡萄酒 Ros wine玫瑰葡萄酒 Sparkling wine汽泡酒 Fortified wine加强葡萄酒,Red Wine Making Process 红葡萄酒酿制过程,Red grapes are first crushed and de-stemmed, then placed into a container. 红葡萄 先去梗压榨,然后放入容器 The alcoholic fermentation will start, at the same time maceration is taking place 接
11、下来,酒精发酵就开始了,浸渍也在同步进行 During that time the tannins, flavors and coloring substances will dissolve into what is going to become wine (the must). 在此期间,丹宁、香味及颜色等物质逐渐溶解入即将产生的葡萄酒中。,White Wine Making Process 白葡萄酒酿制过程,Ros Wine Making Process 玫瑰葡萄酒酿制过程,If you allow only a few hours of maceration, the wine wi
12、ll pick up some coloration from the skins, and the wine is only slighted tainted. 如果仅有短时间的浸渍,葡萄酒的颜色就不 会很深 Only Champagne can use the direct blending of white and red wines to produce Ros wines. 只有香槟可以直接使用白葡萄酒和红葡萄酒 的混合来调制玫瑰葡萄酒。,Bottling 装瓶,White Wine 白葡萄酒,Red Wine 红葡萄酒,Ros Wine 玫瑰酒,During a second fe
13、rmentation, yeast converts sugar into alcohol and gas (Co2)在第二次发酵过程中,酵母把糖份转化为酒精和气体(二氧化碳) 3 methods / 种方法,Highest quality 高质量,1 - Secondary fermentation in bottle 瓶中二次发酵 2 - Secondary fermentation in a tank 桶中二次发酵 3 - Carbonation 二氧化碳法,Sparkling Wine Making Process 气泡葡萄酒的酿制过程,Lowest quality 低质量,Secon
14、d Fermentation in Bottle 瓶中二次发酵,The Traditional Method, used for the production of champagne and fine sparkling wines: 传统的酿造方法,用于制作香槟和比较好的汽泡酒。 A mixture of wine, sugar and yeast is added to the still wine and will set off a further fermentation in the bottle to create the sparkle. 把葡萄酒、糖和酵母的混合物加入一般葡
15、萄酒中,会在瓶中引起第二次发酵产生汽泡。,Tank Method & Carbonation 桶中二次发酵&二氧化碳法,Tank Method: (or Charmat method) Dry base wine is placed together with sugar and yeast in a sealed tank, then the second fermentation takes place. 桶中发酵:将静止干葡萄酒作为基酒,加入糖和酵母,放入密封的酒桶中进行二次发酵。 Chief Advantage: a much lower cost, but quality canno
16、t match the traditional method 主要优点:成本大幅度降低,但是难以达到传统方法酿制的质量。 Carbonation: artificially added bubbles. Very inexpensive but low quality 二氧化碳法:人工加入汽泡,非常便宜,但是质量较低。,Fortified Wines 加强葡萄酒,Wines in which grape based spirit is added either after the fermentation or during the fermentation. 在发酵后或发酵过程中,加入由白兰
17、地 This operation is called the fortification of the wine Examples: 1)Port (Fortified during fermentation) 2)Sherry (Fortified after fermentation) 这个过程叫做葡萄酒的加强。 例如: 1) 钵酒 (发酵过程中加强) 2)雪利酒 (发酵后加强),II Main Wine Regions 主要葡萄酒产区,Old World旧世界 France法国 2* Italy意大利 1* Spain西班牙3*,New World新世界 USA美国 4* Austral
18、ia澳大利亚6* Chile智利 Argentina 阿根廷5* New Zealand新西兰 South Africa南非,*Top six producers in volume 产量前六名国家,II Main Wine Countries 主要葡萄酒产酒国,(Southern hemisphere + USA) 南半球美国,(European Countries) 欧洲国家,French Wines 法国葡萄酒,Mother country for fine wines 优质葡萄酒的故乡 One of the highest levels of consumptions: 55 lite
19、rs 人均葡萄酒消费高,55升/人 AOC terroir AOC产区的自然条件 Complete vineyards 酒庄众多 The barrel is a French invention 葡萄酒桶由高卢人发明,French Wine Regions 法国葡萄酒产区,French vineyard: 法国葡萄园 900 000 hectares / 公顷 Main wine regions:主要葡萄酒产区 Bordeaux:波尔多 Burgundy:勃根蒂 Champagne:香槟,Bordeaux Wine Regions 波尔多产区,Main appellations: 主要产区 M
20、edoc:美铎高地 Graves:格莱乌 Sauternes:苏丹 Saint-Emilion:圣爱美浓 Pomerol庞马洛,Bordeaux Wines 波尔多葡萄酒,Left bank: more suitable for Cabernet Sauvignon, Right bank for Merlot 左岸:更适合种植加本力苏维翁,右岸更适合梅洛 1855 official listing of the best wines. 61 crus classes in 5 categories. 官方列出最佳葡萄酒:包括5大类、61种头等苑葡萄酒 5 first growths: Cha
21、teau Lafite Rothschild, Chateau Latour, Chateau Margaux, Chateau Haut-Brion, Chateau Mouton Rothschild 五大酒庄:莎都拉菲城堡,拉图城堡,玛歌法定产区,布里翁高地古堡、木桐罗希尔古堡 Right bank: Top appellations are Saint-Emilion and Pomerol 右岸:最高产区是圣爱美浓和庞马洛法定产区,Good producers: Ginestet, Robert Giraud 优质生产商:吉娜斯,罗伯特基拉德,Some of the greatest
22、 wines in the world ranked according to the micro-climates 世界上一些最好的葡萄酒的等级划分是根据微气候的 Small and family owned estates 较小的家族酒庄 669 AC, 30000 hectares / 公顷 669个法定产区, Precise hierarchy as pyramid: 精确的金字塔等级划分 - Red wines are made out of Pinot Noir 红葡萄酒由黑皮诺葡萄制成 - White wines of Chardonnay 白葡萄酒由莎当妮制成,Grand Cr
23、u 头等苑 Premier Cru 特级 Regional AOC 优质,Good Producer: Louis Jadot 优质生产商: 路易亚都世家,Burgundy Wines 勃根蒂葡萄酒,The best sparkling wine in the world 世界上最好的汽泡酒产区 In the north of France on a chalky rock 法国北部的石灰岩区域 3 Grape varieties: Pinot Noir, Pinot Meunier and Chardonnay 3种葡萄品种:黑皮诺,皮诺莫妮亚,莎当妮 Invention of the se
24、condary fermentation in the bottle method 创造了瓶中二次发酵法 Good Producers: Mumm, Bollinger 优质生产商:木马,首席法兰西香槟,Champagne 香槟地区,French wines Classification 法国葡萄酒等级,France法国,Total Production 总产量比例,Appelation dOrigine Controlee System / 法定产区系统 Informs about the provenance of the wine but also about a relative qu
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