跨文化商务交际unit 1 In到tercultural communication.ppt
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1、,Introduction,Cross-cultural Communication,The greatest distance between people is not _ but _,When we stop communicating, we die ,not in body but in spirit.,space,culture,Classroom activities,Case study Group discussion Team presentation,To appreciate and evaluate different cultural systems in orde
2、r to communicate successfully To avoid cultural misunderstandings to enhance of students cultural awareness,The aim of the course,Study area,Verbal Language (word, thought patterns,.) Nonverbal language (body language, time concept, spatial language, paralanguage, environment) Social perception (val
3、ues, beliefs, attitudes, world views),Unit one,Communication Intercultural communication,Communication,Study the following counication situation, and try to identify types of communication. 1. A speaker deliver a speech to a large gathering. 2. You complain to your instructor about your course credi
4、t through telephone. 3. A farmer give intructions to his plough working cow. 4.A programmer issues commands to a computer. 5. A hen cluck to her chicks. 6. My washing machine receives commands from the built in computer.,Types of communication,Human communication Animal communication Human-animal co
5、mmunication Human-machine communication Machine-machine communication We can see the communication occurs when 1. there are usually two or more communicators. 2.there must be some contact between communicators. 3 there are must be a language shared by communicators 4.an exchange of information has t
6、aken place.,Types of Human Communication,Interpersonal Communication Intrapersonal Communication (Within) Mass Communication Group Communication Public Communication Business Communication Intra-cultural Communication Intercultural/International Communication,Eight Ingredients of Communication,Sourc
7、e 信息源 Encoding 编码 Message 信息 Channel渠道 Responder 接收方 Decoding 译码 Response反应 Feedback 反馈,The process of communication,The process of communication,Communication :,Encoding and decoding are of great significance to successful communication. eg.1. liam ru 4 skt 2.“Youre a sexy girl.”,Communication,List
8、en to a story of Litz, a Finnish and her Chinese husband Here is the conversation: Litz: Dick, how long is your mum going to stay? Dick: I dont know. I havent asked her. Litz: Why not ask her? Dick: What do you mean by asking her? Litz: I mean what I said. Just ask her how long shes going to stay. C
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- 跨文化商务交际unit In到tercultural communication 文化 商务 交际 unit In tercultural
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