《丰田召回事件》P说PT课件.ppt
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1、Toyotas Recall & Ripple Effect,Quality Division,3,1,2,TROUBLE,DAMAGE,REVIEW,Deep impact on Toyota,Crack on Toyota legacy,Glory days of Toyota,Glory days of .,Production/sales #1 for 3 years (20072009),Qualityaward # 1,in latest 10 years,Brand value # 1 for 6 years (2004 2009 ),Best quality = Lexus-l
2、ike,How do you spell quality ?,L E X U S !,*Source : 一番理由, Bob Sliwa,- Source : / Jun. 29. 2005 -,Appeal to customers with achieving top quality - IQS No.1 for the 9th consecutive year (97 05 ), - VDS No.1 for the 13th consecutive year (9507),LEXUS-like Adj : Means best product and quality,in autom
3、otive industry. Quality,Rapid quantitative expansion after 2000. Top maker rated after 2007,Global #1 in sales,in automotive industry. Sales,Best top brand,Brand value,* Source : Businessweek & Interbrand, 2009,Toyota,193,Honda,149,Ford,109,Cadillac,102,Benz,100,1,2,3,4,5,Brand image,Source : Consum
4、er Reports, 2009,Toyota,Benz,BMW,Honda,Ford,VW,Audi,Hyundai,Porsche,Ferrari,1,2,3,4,5,6,7,8,9,10,32.3,23.9,21.7,17.8,7.0,6.5,5.0,4.6,4.2,3.5,(unit : $ Billion),(unit : points),in automotive industry. Brand,Succeed on both category. Corporation and Quality,Role Model for All Industry. System,9,7,6,5,
5、2,2,51,Number of published book by maker,All of company want to benchmark,* Source : A, Search “Production System”,31,Related Books about Toyota,Related books about global leading makers,Toyota production system. Global role model,Motive power of Toyota growth Quality,Outstanding quality leads brand
6、, sales, production System,Brand,Sales,Production System,Most reliable car (2005. 10 ) - Toyota : 15 / 31 model,CR Reliability,Lexus No. 1 for 9 years (19972005),JDP IQS,JDP VDS,Lexus No. 1 for 13 years (19952007),Segment winner ; 10 / 18 (2005),“ Toyota Car = Quality Car ”,Glory days of Toyota,1,2,
7、Deep impact on Toyota,3,TROUBLE,DAMAGE,REVIEW,Crack on Toyota legacy,Crack on Toyota legacy.,Toyota sales vs. recalls in U.S.,Progress of sales and recalls of Toyota, Source : Automotive News Datacenter(0309), NHTSA,Sales,Recalls,(Unit : Thousand),06,09,03,04,08,07,1,866,2,060,2,543,2,620,2,218,1,77
8、0,200,1,057,657,585,950,4,870,Questions grow on Toyota manufacturing quality. Sales , Recall ,Increasing recall,Toyota sells in the U.S. has grown, but the number recalled has risen more ( 2005, 2009 year ),05,2,230,2,262,Recall Domino ?. Toyota Lexus Prius,Even Prius, the pride of tech. . brake sys
9、tem recall, , Body parts.frame Interior parts. floor mat Braking concern. brake Electronic parts. window control sys. Security parts seat belt Chassis parts. gas Pedal Stuck,On-going Toyotas recall (all kinds of features),Lexus is on the recall list. . fuel delivery pipe & brake system recall, Body
10、parts,Nov. 24. 2009,Frame corrosion ; Tundra 110,000,The National Highway Traffic Safety Administration told owners of some 2000-2003 Toyota Tundra trucks “to remove spare tires mounted underneath the body of the vehicle. Excessive corrosion due to road salts can cause the rear cross-member of the v
11、ehicle frame to fail and allow the spare tire to fall onto the roadway at any time, creating a road hazard for other vehicles. NHTSA said the corrosion may damage the rear brake lines and lead to brake system failure”. Last year, Toyota offered to buy back 1995-2000 model year Tacoma pickups whose f
12、rames were rusted beyond repair.,History,Suspicion, Interior parts,Oct. 2. 2009,Floor mats ; 8 kinds of vehicles (including Camry). 3.8 M,Though Toyota recalled accessory all-weather floor mats in 2007 for similar problems, NHTSA noted that reports of vehicles accelerating rapidly even after the rel
13、ease of the pedal have continued.,Toyota issued a safety warning for 3.8 million Lexus and Toyota cars because of potentially deadly floor mats.,NHTSA and the automaker warn Toyota and Lexus drivers of certain models to remove that floor mats sooner for safety.,2007-2010 Camry 2005-2010 Avalon 2004-
14、2009 Prius 2005-2010 Tacoma 2007-2010 Tundra,2007-2010 ES 350 2006-2010 IS 250 2006-2010 IS 350, Braking concern,Aug. 26. 2009,Brake ; Corolla, Scion. 95,700,Corolla,Scion xD,PCV System,Toyota Motor Corp. is recalling about 95,700 Toyota and Scion vehicles sold in the U.S. because ice could accumula
15、te on their braking systems and make it harder for drivers to slow down. The recall involves 2009 and 2010 model year Toyota Corolla, Matrix and 2008 and 2009 Scion xD vehicles, all equipped with 1.8 liter engines, the company said in a statement today. If people drive the cars in extremely low temp
16、eratures, ice may accumulate at the brake system port and decrease braking power and lengthen vehicle stopping distances, Toyota said. Since the condition can happen at low temperatures, Electronic parts,Aug 24, 2009,Window control ; Camry,Vios,Yaris,Corolla 688,314,In its largest recall in China, T
17、oyota Motor Co.is recalling 688,314 Chinese-made sedans because of faulty electronic window control systems. The recall affects 384,736 Camry sedans made between May 15, 2006, and Dec. 31, 2008; 245,288 Corolla sedans made between May 17, 2007, and Dec. 25, 2008; 35,523 Vios sedans made between Feb.
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