世纪商务英语阅读四版基础篇2Unit5.ppt
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1、CENTURY BUSINESS ENGLISH,,大连理工大学出版社,阅读教程(基础篇2)(第四版),世纪商务英语,主编:王洗薇,Unit Five Human Resources Management,,大连理工大学出版社,Human Resources Management,Human Resources Management (HRM) performs a large number of tasks in order to make the organization run smoothly. Training of employees and a fair compensation
2、 plan play two important roles. Without them, employees will become unsatisfied and leave the company.,Human Resources Management,Undoubtedly, recruitment of employees directly influences the efficiency of an organization. So, during the recruiting process, preparations for interview questions and a
3、 formal interview should be done seriously. In addition to HR content, you are going to learn more about skimming in this unit.,Human Resources Management,Reading Skill Focus,Words and Expressions,Practical Reading,Comprehensive Reading,Reading Skill Focus,Skimming (2),Since you have known the diffe
4、rence between “scanning” and “skimming” as well as the general idea of“skimming”, you need to sharpen your skills! Remember:,1. Read only the first and the last paragraphs.,Reading Skill Focus,Generally, a writers opinion or attitude will be presented in the first paragraph, and emphasized again or
5、just restated in the last paragraph. Sometimes the writer may draw a conclusion in the last paragraph. By reading the first paragraph, or sometimes both the first and the last paragraphs, you may become very clear about what is focused on in the writing.,Reading Skill Focus,2. Read only the first se
6、ntence of each paragraph. When reading business reports or articles, you may need just to know a brief idea about them, and sometimes you just dont have to read the literature completely. Then reading the first sentence of each paragraph will be helpful enough for you to grip quite well the main ide
7、a, for the first sentence of each paragraph could convey a lot of important information about the subject.,Reading Skill Focus,3. Search for some key words and phrases. Some special words may be very sensitive to people in some cases. Under such circumstances, skimming some words or phrases becomes
8、very practical. When skimming, your eyes begin to slide down a column of words, names or figures; you are vaguely aware of other words; you react positively only when the right one comes along.,Reading Skill Focus,AGuided Practice,Sample 1,Read the following passage quickly and choose the best answe
9、r for the question that follow.,The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.,Reading Skill Focus,Sometimes advertising is intentionally misleading. A few
10、 years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic(特定饮食的,营养的),but just regular bread.,Reading Skill Focus,On the positive side,emotional appeals may respond to a consumers real concern
11、s. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.,Reading Skill Focus,The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most peopl
12、e. If consumers consider the quality of the insurance plans as well as the message in the ads,they will benefit from the advertising.,Reading Skill Focus,Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intend
13、ed to appeal to consumers,but it does not force them to buy the product. Consumers still control the final buying decision.,Reading Skill Focus,The passage is mainly about_. A. ways to make a wise buying decision B. ways to protect the interests of the consumers C. the positive and negative aspects
14、of advertising D. the function of advertisements in promoting sales,阅读每一段的第一句,通过归纳总结,可以得出选 项C是正确答案。,Reading Skill Focus,Sample 2,Read the following paragraphs quickly and choose the most suitable headings for paragraphs 1-4. Therere more headings than you will need.,List of Headings,Reading Skill Fo
15、cus,Paragraph 1 Most students become involved in activities organized by the Unions societies and committees. Over 140 groups provide for academic, national, religious, political and other recreational interests.,Reading Skill Focus,Every fortnight, for example, students produce Steel Press, which i
16、s one of the countrys leading student newspapers, the Arts Council organizes regular exhibitions in the Unions Gallery, and the Theatre Company stages several productions each year in the Drama Studio, which is recognized as one of the best-equipped university theatres. 划线部分是主题句,由此可以判断这段的主题是2. Stude
17、nt Activities。,Reading Skill Focus,There are almost 60 Union sports clubs, providing a wide range of sporting opportunities. In addition to the traditional sports, there is a chance to take up activities such as hang-gliding, korfball or snowboarding. The clubs offer opportunities for competitive sp
18、ort at the highest level, as well as participation for the fun of it.,Paragraph 2,划线部分是主题句,由此可以判断本段的主题是sports clubs 和sporting opportunities,由此可以判断这段的主题是4. Sport,Reading Skill Focus,Paragraph 3,The Union has established the Octagon Centre as a major venue on the national circuit for the very best in
19、live music. A varied program offers the latest bands,together with jazz,rock and comedy. A range of other venues includes“The Foundry”,a popular nightclub,and rooms for private parties. The Union also has its own cinema,which screens four films each week.,划线部分是本段的关键词,由此可以判断本段的主题是3. Entertainment,Rea
20、ding Skill Focus,B. Challenge Yourself,Challenge 1,Read the following passage quickly and choose the best answer for the questions that follow.,It is, as everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges
21、 explanation.,Reading Skill Focus,Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will“obey”spoken instructions some time before they can speak, though t
22、he word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will ask questions by gesture and by making questioning noises.,Reading Skill Focus,Any attempt to trace the development from the noises babies mak
23、e to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on.,Reading Skill Focus,But since these can not be
24、said to show the babys intention to communicate, they can hardly be regarded as early forms of language. It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire(能发出的全部声音).,Reading Skill Focus,This
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