Newzoo:全球电竞市场报告.pdf
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1、 2014 Newzoo Sizing & Profiling eSports Popularity Free Data Report Featuring High-level Results of Newzoos Consumer Research APRIL 2014 Image courtesy of Turtle Entertainment /ESL 2014 Newzoo Sizing & Profiling eSports Popularity in the West Introduction Relevant Free Trend Reports PC Gaming. Power
2、 to the People. (Newzoo) eSports. Digital Games Market Trends Brief. (SuperData) Peter Warman Co-founder & CEO Newzoo Long established in Asia, eSports and free-to-play, have now broken out of their niche and into Western markets. Does this prove there is a direct relationship between the two phen
3、omena? At Newzoo, we believe so. It is not surprising that it is free-to-play titles such as League of Legends, Dota2 and World of Tanks that are currently leading the West in eSports. Time spend has now become an equally important KPI as money spend for game companies, and that is essentially what
4、eSports does. It gives gamers the opportunity to spend even more time on their favourite game franchise and ultimately money. But just how big is the eSports boom in the West? And who are the eSports viewers and active participants? What is the ROI for game companies investing in this space? It is o
5、ur responsibility at Newzoo to make sure we can answer these questions, for our clients and for any other company interested in this space. We are happy to be able to share some first high-level results with you in this document. Andrei Yarantsau, VP of Publishing at Wargaming: “eSports is an integr
6、al part of our our strategy. In 2013, over 200,000 gamers registered for our World of Tanks eSports tournaments. We invested $8M dollar in 2013 and expect to invest over $10M this year.” eSports Viewership & Prize Money Explodes SuperData reports on trends, viewership and prize money trends eSports
7、viewers are dedicated viewers. An average eSports viewer watches over 10 times a month, with a session length of 2.2 hours. eSports is a key marketing vehicle and revenue driver for online game publishers. Companies like Riot Games, Wargaming, Valve and Ubisoft are all placing bets on competitive ga
8、ming in 2014. Major brands are experimenting with eSports. Companies Intel, RedBull and Coca-Cola are looking to reconnect with affluent young males (18-34 years old) via competitive gaming. Source: SuperData, eSports Games Market Trends Brief 2014 Newzoo 2014 Newzoo Sizing & Profiling eSports Popul
9、arity Examples of eSports analyses performed in the Newzoo Data Explorer APRIL 2014 Image courtesy of Turtle Entertainment /ESL 2014 Newzoo Work Situation of eSports Enthusiasts Compared to the total population, age 10 to 50, Germany 2014 Newzoo, Graph generated in and exported from the Newzoo Data
10、Explorer eSports Enthusiasts Total Population Work Situation GERMANY 75% of eSports Enthusiasts has a full-time job versus 58% for the total population Game Spending of eSports Enthusiasts Compared to all gamers, age 10 to 50, France eSports Enthusiasts All Gamers Total Budget Spent on Gaming FRANCE
11、 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer 91% of eSports Enthusiasts spends money on games versus 65% for all gamers Franchise Popularity amongst eSports Enthusiasts Compared to all gamers, age 10 to 50, UK eSports Enthusiasts All Gamers Game Franchises Played UNITE
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