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1、20112012 1 GB/T190012008/ISO9001:2008 2011 () 1 2 () 1 2 3 4 5 6 () 1 2 3 20122014 () 20122014 () 20122014 1 2 20112012 2 GB/T190012008/ISO9001:2008 3 20122014 () 1 2 3 4 () () 1 2 3 () 1 2 3“” 4 20112012 1 GB/T190012008/ISO9001:2008 20112012 1 CRT LCD PDP DVD DC() DV() MP3/MP4 Ebook PND 201207 2011
2、2012 2 GB/T190012008/ISO9001:2008 2011 () 1 2011 2011233,322.8()2010 11.6%2011 4,005.520104.3% 1 20082011 185,695.6 208,992.2 233,222.8 178,484.3 12.9% 4.0% 12.5%11.6% 0 60,000 120,000 180,000 240,000 2008200920102011 0% 5% 10% 15% () 201207 20112012 3 GB/T190012008/ISO9001:2008 2 20082011 3,352.2 3
3、,838.6 4,005.5 3,443.3 2.7% 9.7% 11.5% 4.3% 0 900 1,800 2,700 3,600 4,500 2008200920102011 0% 5% 10% 15% () 201207 2 2 20082011 2008 2009 2010 2011 17,346.7 20,132.5 24,446.8 25,053.8 CRT 6,809.8 6,128.8 5,193.3 3,412.4 LCD TV 9,004.0 12,241.3 17,072.1 19,503.2 PDP TV 1,532.9 1762.4 2,181.4 2,138.2
4、15,320.0 16,100.0 17,300.0 19,211.7 DVD 17,203.2 16,624.5 16,119.7 16,060.0 49,869.9 52,857.0 57,866.5 60.525.5 9,156.0 7,110.0 8,860 9,568.8 8,032.0 7,960.0 10,030 10,431.2 8,859.0 9,330.0 11,120 12,009.6 26,047.0 24,400.0 30,010.0 32,009.6 6,685.0 7,423.1 8,791.2 10,966.8 813.9 745.6 1,007.5 1,372
5、.6 20112012 4 GB/T190012008/ISO9001:2008 56,437.7 58,547.2 67,421.9 85,788.3 13,200.0 13,510.0 14,127.8 13,483.5 2,936.2 3,560.0 4,159.8 4,395.1 Ebook 125.0 405.0 828.4 253.9 PND 3,264.4 4,156.3 5,253.0 6,042.2 MP3/MP4 19,105.2 20,091.4 19,526.1 18,685.3 102,567.4 108,438.6 121,115.7 140,987.7 178,4
6、84.3 185,695.6 208,992.2 233,322.8 201207 3 20082011 2008 2009 2010 2011 1,227.4 1,386.3 1,536.0 1,564.5 CRT 130.5 117.4 97.3 57.2 LCD TV 777.2 934.7 1,179.4 1,284.1 PDP TV 319.7 334.2 259.3 223.2 54.1 49.2 55.6 67.4 DVD 124.6 117.2 113.4 109.8 1,406.1 1,552.7 1,705.0 1,741.7 444.4 339.8 388.3 449.7
7、 298.5 295.0 355.5 386.0 325.6 343.0 392.5 440.8 1,068.5 977.8 1,136.3 1,276.4 12.8 13.4 13.6 13.8 11.1 9.3 9.8 10.1 114.2 104.1 112.5 113.1 324.5 320.2 335.4 326.4 152.8 180.5 215.7 228.4 EBook 4.78 14.26 22.3 5.8 20112012 5 GB/T190012008/ISO9001:2008 PND 72.3 74.5 97.4 121.5 MP3/MP4 185.1 196.5 19
8、0.6 168.3 877.6 912.8 997.3 987.4 3,352.2 3,443.3 3,838.6 4,005.5 201207 () 1 “” “” 2 “” 3G“” 20112012 6 GB/T190012008/ISO9001:2008 3 CES TCL 4 20112012 7 GB/T190012008/ISO9001:2008 5 2010 2011AppleGELG 6 20112012 8 GB/T190012008/ISO9001:2008 () 1 () 2011 (1) (2) 20112012 9 GB/T190012008/ISO9001:200
9、8 60% (3) TCL LGD (4) 20112012 10 GB/T190012008/ISO9001:2008 2 (5) OEM/ODM OEM/ODM OEM/ODM OEM/ODM OEM/ODM OEM/ODM OEM/OEM OEM/ODM OEM/ODM 2 ()16 87 20112012 11 GB/T190012008/ISO9001:2008 () (1) “ ” 163 411 FDI 20112012 12 GB/T190012008/ISO9001:2008 (2) “” (3) 2009() 8.5 8 2001 10 TCL “ ” 3 30% 2011
10、2012 13 GB/T190012008/ISO9001:2008 60% NEC 20112012 14 GB/T190012008/ISO9001:2008 20122014 () 20122014 2012178231.0()2011 7.5% 16395.420119.2% 8.3%2014 200000()19216.2 3 20122014 178,231.0 193,323.5 211,171.7 7.5% 8.5% 9.2% 160,000 170,000 180,000 190,000 200,000 210,000 220,000 201220132014 0% 2% 4
11、% 6% 8% 10% () 201207 20112012 15 GB/T190012008/ISO9001:2008 4 20122014 2012 2013 2014 CRT 663.2 416.4 253.1 LCD TV 12,314.5 15,177.8 18,742.9 PDP TV 307.3 333.4 352.3 15,679.0 17,487.8 19,902.9 DVD 14,137.7 14,214.8 14,284.5 9,450.0 10,800.0 12,300.0 8,600.0 9,300.0 10,000.0 6,900.0 7,620.0 8,410.0
12、 8,402.7 9,107.9 9,921.3 941.4 1,067.9 1,251.4 66,472.5 72,275.6 78,812.4 11,013.9 12,205.9 13,578.4 3,339.8 3,446.7 3,546.4 Ebook 64.6 36.5 21.3 PND 1,923.5 2,108.5 2,310.3 MP3/MP4 18,020.9 17,724.3 17,484.5 178,231.0 193,323.5 211,171.7 201207 5 20122014 2012 2013 2014 CRT 54.2 32.7 17.6 LCD TV 3,
13、729.0 4,274.5 4,685.2 PDP TV 216.7 221.4 225.8 307.7 332.8 331.2 DVD 527.2 512.5 504.5 2,840.0 3,240.0 3,690.0 2,280.0 2,460.0 2,650.0 1,760.0 1,950.0 2,150.0 20112012 16 GB/T190012008/ISO9001:2008 2012 2013 2014 75.4 79.7 83.4 44.6 47.1 48.9 531.2 556.9 590.3 1,618.9 1,792.6 1,803.4 1,125.3 1,148.3
14、 1,196.5 Ebook 8.4 4.3 2.3 PND 119.5 126.5 132.3 MP3/MP4 1,157.3 1,135.8 1,104.8 16,395.4 17,915.1 19,216.2 201207 4 20122014 16,395.4 17,915.1 19,216.2 9.2%9.3% 7.3% 0 5,000 10,000 15,000 20,000 201220132014 0% 3% 6% 9% 12% 15% () 201207 () 20122014 1 39.2%2014 53535.7() 20112012 17 GB/T190012008/I
15、SO9001:2008 5 20122014 43,101.7 47,630.2 53,535.7 7.8% 10.5% 12.4% 0 10,000 20,000 30,000 40,000 50,000 60,000 201220132014 0% 2% 4% 6% 8% 10% 12% 14% () 201207 6 20122014 (/) 2012 2013 2014 1214(CAGR) CRT TV 663.2 416.4 253.1 38.2% LCD TV 12,314.5 15,177.8 18,742.9 23.4% PDP TV 307.3 333.4 352.3 7.
16、1% 15,679.0 17,487.8 19,902.9 12.7% DVD 14,137.7 14,214.8 14,284.5 0.5% 43,101.7 47,630.2 53,535.7 11.4% 201207 2 3 20112012 18 GB/T190012008/ISO9001:2008 3 3 OEM 7 20122014 (/) 2012 2013 2014 1214(CAGR) 9,450.0 10,800.0 12,300.0 14.1% 8,600.0 9,300.0 10,000.0 7.8% 6,900.0 7,620.0 8,410.0 10.4% 24,9
17、50.0 27,720.0 30,710.0 10.9% 201207 3 3 3 20112012 19 GB/T190012008/ISO9001:2008 6 20122014 110,179.3 117,973.3 126,926.0 6.5% 7.1%7.6% 0 50,000 100,000 150,000 201220132014 0% 5% 10% 15% () 201207 8 20122014 2012 2013 2014 1214(CAGR) 8,402.7 9,107.9 9,921.3 8.6% 941.4 1,067.9 1,251.4 13.9% 66,472.5
18、 72,275.6 78,812.4 8.8% 11,013.9 12,205.9 13,578.4 10.3% 3,339.8 3,446.7 3,546.4 3.2% Ebook 64.6 36.5 21.3 40.9% PND 1,923.5 2,108.5 2,310.3 9.8% MP3/MP4 18,020.9 17,724.3 17,484.5 1.7% 110,179.3 117,973.3 126,926.0 7.1% 201207 20112012 20 GB/T190012008/ISO9001:2008 20122014 () 1 4C “” 2 “” “ ” “”“”
19、“” LED 6A 20112012 21 GB/T190012008/ISO9001:2008 “” “”“” 10 “” 2010“” TCL “” 3 “” Uhome “”“” TCL 20112012 22 GB/T190012008/ISO9001:2008 4 (HDMI) “” (GPS) () () 1 “” 20112012 23 GB/T190012008/ISO9001:2008 “” 2 LCD 3 “” “” 20112012 24 GB/T190012008/ISO9001:2008 “” “ ” “” “” “” “” () 1 IT IT iPad iPad 20112012 25 GB/T190012008/ISO9001:2008 iPhone iPhone LED iPad 2 () “”() PCB 20112012 26 GB/T190012008/ISO9001:2008 (1) “” Nokia3DLED CPUDDR (2) LCD( )MOSFET/IGBT( ) (3) (4) (5) 3“” 3 “” 35 20112012 27 GB/T190012008/ISO9001:2008 35 4 4 50%870% MP3MP4GPS “ ”
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