2010-全球奶制品分析与预测 Global Fluid and Powdered Milk (including Cream) Manufacturing.pdf
《2010-全球奶制品分析与预测 Global Fluid and Powdered Milk (including Cream) Manufacturing.pdf》由会员分享,可在线阅读,更多相关《2010-全球奶制品分析与预测 Global Fluid and Powdered Milk (including Cream) Manufacturing.pdf(49页珍藏版)》请在三一文库上搜索。
1、 IBISWorld Industry Report 17 August 2010 Global Fluid and Powdered Milk (including Cream) Manufacturing: C1111-GL DISCLAIMER This product has been supplied by IBISWorld Inc. (IBISWorld) solely for use by its authorized licenses strictly in accordance with their license agreements with IBISWorld. IB
2、ISWorld makes no representation to any person with regard to the completeness or accuracy of the data or information contained herein, and it accepts no responsibility and disclaims all liability (save for liability which cannot be lawfully disclaimed) for loss or damage whatsoever suffered or incur
3、red by any other person resulting from the use of, or reliance upon, the data or information contained herein. Copyright in this publication is owned by IBISWorld Inc. The publication is sold on the basis that the purchaser agrees not to copy the material contained within it for other than the purch
4、asers own purposes. In the event that the purchaser uses or quotes from the material in this publication - in papers, reports, or opinions prepared for any other person - it is agreed that it will be sourced to: IBISWorld Inc. Contents Industry Definition 3 ACTIVITIES (PRODUCTS AND SERVICES)3 SIMILA
5、R INDUSTRIES3 DEMAND Wholesalers and supermarkets Supermarkets are the most important distribution channel for milk and cream products. Fluid and powdered milk (including cream) manufacturers may supply supermarkets directly or a wholesaler may act as an intermediary to deliver products. Europe, Nor
6、th America and Australia have long had a higher market share for this segment, however over the past ten years there has been an increase in supermarkets in parts of Asia, Africa and Latin America, as these countries have shifted to Western style food retailing. Food service industry and food proces
7、sors SEGMENTATION Global Fluid and Powdered Milk (including Cream) Manufacturing 17 August 2010 Copyright 2010, IBISWorld Inc. 9 The food service industry and food processors such as restaurants, cafes, caterers and other hospitality venues use milk and cream, in food preparation. Sometimes these ar
8、e purchased directly from manufacturers at reduced cost. Like supermarkets, large restaurant chains often wield considerable power in supply relationships with this industry. Convenience stores Milk and cream are also sold to other retail outlets including grocery store chains, mass merchandisers, c
9、onvenience stores, smaller retail grocery outlets, warehouse club stores and grocery warehouses. The market share for this segment is relatively the same across all geographic segments. Discount stores Discount stores represent an important channel in parts of Western Europe, especially Scandinavia.
10、 (Included in this channel is Aldi, the German retailer, which is expanding globally.) INDUSTRY CONCENTRATION Industry concentration is low Milk and cream product manufacturing is undertaken by a diverse range of private companies, public companies, dairy co- operatives and multinational food corpor
11、ations. The four major players in the Global Fluid and Powdered Milk (including Cream) Manufacturing industry have a combined market share of approximately 23.4%. The industry is highly price competitive with low to moderate profit margins made on the industrys products. Manufacturers may focus thei
12、r operations in one particular commodity, such as fluid milk, or they may diversify their activities and manufacture a range of milk and cream products. Although there has been a degree of consolidation within this industry in the last decade, the industry is likely to remain highly fragmented over
13、the forecast period, especially as the industry continues to be heavily protected. GEOGRAPHIC SPREAD Year: 2008 Geographic spread of industry revenue Region Percentage Europe 41.4 North America 21.5 India 2007 Million Number of Milk Cows Pounds (lb) Avg. Milk Per Cow (Pounds) Million Milk Production
14、 (Lbs.) Argentina 2197 4855 10666 Australia 2056 5383 11068 USA 9085 9165 83261 EU 22760 6260 142487 India 39023 1031 40229 Mexico 2197 4702 10331 New Zealand 4033 3651 14724 Russia 9416 3377 31795 Source: World Trade Organization MARKET CHARACTERISTICS Global Fluid and Powdered Milk (including Crea
15、m) Manufacturing 17 August 2010 Copyright 2010, IBISWorld Inc. 13 LINKAGES Demand Linkages C1119-GL - Other Global Food Product Manufacturing Milk and cream products are used in various other food products. F4512-GL - Global Convenience Store Chains Demands high-margin products to sell directly to t
16、he consumer. F4513-GL - Global Supermarkets Major retailers with significant purchasing power can purchase products directly from the manufacturer in most cases. G4611-GL - Global Hotels and Resorts Demands milk and cream products to sell to hotels and resorts guests. G4621-GL - Global Fast Food Res
17、taurants Demands milk and cream products for sale as part of meals. Major industry players tend to have pre-existing arrangements with the largest fast food outlets. Supply Linkages A0119-GL - Other Global Agriculture The supply of dairy cattle is a necessary input for milk and cream manufacturing i
18、n this industry. C1512-GL - Global Cardboard Container Manufacturing Packaging is important for transportation of these goods throughout the distribution channel. DEMAND DETERMINANTS The following variables influence the demand for manufactured milk and cream products: Household incomes In developed
19、 countries, where incomes have reached a certain level, increased income does not act to increase demand for staple products such as fluid milk. However, the demand for more luxury products such as health beverages and flavored will increase as household incomes rise. Conversely, in the case of milk
20、 powders, which are regarded as inferior products, purchases tend to fall as household incomes increase. In developing countries, where income levels are low, changes in household incomes can strongly increase the demand for milk and milk products as consumers begin to add dairy products such as mil
21、k to their diet to add variety and to improve health. Price The demand for milk is price relatively inelastic, given that it is a staple product. However, the demand for dairy products such as flavored milk and sour cream is more responsive to price changes. Culture and tradition MARKET CHARACTERIST
22、ICS Global Fluid and Powdered Milk (including Cream) Manufacturing 17 August 2010 Copyright 2010, IBISWorld Inc. 14 Total milk consumption varies between countries, with milk consumption a longtime tradition in westernized countries. However, milk consumption in a majority of Asian countries such as
23、 China has begun to increase with a shift in consumer culture. Health, nutritional and dietary preferences These play an important role in influencing downstream consumer demand. Nutrition and dietary awareness are becoming an increasingly important determinant of demand in the industry. Consumer co
24、ncerns over high fat content and the “unhealthy“ nature of some dairy based foods have had an adverse effect on the demand for traditional dairy products such as cream. In recent years, the dairy industry in countries such as North America, Europe and Australia has been promoting the nutritional val
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 2010-全球奶制品分析与预测 Global Fluid and Powdered Milk including Cream Manufacturing 2010 全球 奶制品 分析 预测 including
链接地址:https://www.31doc.com/p-3727390.html