Beer in China.pdf
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1、 Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UA
2、E t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 1 INDU
3、STRY PROFILE Beer in China Reference Code: 0099-0744 Publication Date: September 2010 EXECUTIVE SUMMARY China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 2 EXECUTIVE SUMMARY Market value The Chinese beer market grew by 7.8% in 2009 to r
4、each a value of $53,928.5 million. Market value forecast In 2014, the Chinese beer market is forecast to have a value of $76,309.1 million, an increase of 41.5% since 2009. Market volume The Chinese beer market grew by 6.1% in 2009 to reach a volume of 42,573 million liters. Market volume forecast I
5、n 2014, the Chinese beer market is forecast to have a volume of 54,889.6 million liters, an increase of 28.9% since 2009. Market segmentation I Standard lager is the largest segment of the beer market in China, accounting for 77.2% of the markets total value. Market segmentation II China accounts fo
6、r 47.3% of the Asia-Pacific beer market value. Market share Anheuser-Busch InBev is the leading player in the Chinese beer market, generating a 21.5% share of the markets volume. Market rivalry The Chinese beer market is rather fragmented, with the top three players holding 50.9% of the total market
7、 volume. CONTENTS China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 3 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATI
8、ON I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 17 Supplier power 18 New entrants 19 Substitutes 20 Rivalry 21 LEADING COMPANIES 22 Anheuser-Busch InBev 22 SABMiller 26 Tsingtao Brewery Company Limited 30 MARKET DISTRIBUTION 33 MARKET FORECASTS 34 Mar
9、ket value forecast 34 Market volume forecast 35 MACROECONOMIC INDICATORS 36 APPENDIX 38 Methodology 38 CONTENTS China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 4 Industry associations 39 Related Datamonitor research 39 Disclaimer 41 A
10、BOUT DATAMONITOR 42 Premium Reports 42 Summary Reports 42 Datamonitor consulting 42 CONTENTS China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 5 LIST OF TABLES Table 1: China beer market value: $ million, 200509 10 Table 2: China beer m
11、arket volume: million liters, 200509 11 Table 3: China beer market segmentation I:% share, by value, 2009 12 Table 4: China beer market segmentation II: % share, by value, 2009 13 Table 5: China beer market share: % share, by volume, 2009 14 Table 6: Anheuser-Busch InBev: key facts 22 Table 7: Anheu
12、ser-Busch InBev: key financials ($) 24 Table 8: Anheuser-Busch InBev: key financials () 24 Table 9: Anheuser-Busch InBev: key financial ratios 24 Table 10: SABMiller: key facts 26 Table 11: SABMiller: key financials ($) 28 Table 12: SABMiller: key financial ratios 28 Table 13: Tsingtao Brewery Compa
13、ny Limited: key facts 30 Table 14: Tsingtao Brewery Company Limited: key financials ($) 31 Table 15: Tsingtao Brewery Company Limited: key financials (CNY) 31 Table 16: Tsingtao Brewery Company Limited: key financial ratios 31 Table 17: China beer market distribution: % share, by volume, 2009 33 Tab
14、le 18: China beer market value forecast: $ million, 200914 34 Table 19: China beer market volume forecast: million liters, 200914 35 Table 20: China size of population (million), 200509 36 Table 21: China gdp (constant 2000 prices, $ billion), 200509 36 Table 22: China gdp (current prices, $ billion
15、), 200509 36 Table 23: China inflation, 200509 37 Table 24: China consumer price index (absolute), 200509 37 Table 25: China exchange rate, 200509 37 CONTENTS China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 6 LIST OF FIGURES Figure 1:
16、 China beer market value: $ million, 200509 10 Figure 2: China beer market volume: million liters, 200509 11 Figure 3: China beer market segmentation I:% share, by value, 2009 12 Figure 4: China beer market segmentation II: % share, by value, 2009 13 Figure 5: China beer market share: % share, by vo
17、lume, 2009 14 Figure 6: Forces driving competition in the beer market in China, 2009 15 Figure 7: Drivers of buyer power in the beer market in China, 2009 17 Figure 8: Drivers of supplier power in the beer market in China, 2009 18 Figure 9: Factors influencing the likelihood of new entrants in the b
18、eer market in China, 2009 19 Figure 10: Factors influencing the threat of substitutes in the beer market in China, 2009 20 Figure 11: Drivers of degree of rivalry in the beer market in China, 2009 21 Figure 12: Anheuser-Busch InBev: revenues low/no alcohol; premium lager; specialty beer; and standar
19、d lager. However, the growth in this market is expected to decelerate in the forthcoming five years; although growth will remain strong. The Chinese beer market generated total revenues of $53.9 billion in 2009, representing a compound annual growth rate (CAGR) of 11.8% for the period spanning 2005-
20、2009. In comparison, the Japanese market declined with a compound annual rate of change (CARC) of -2.2%, and the Indian market increased with a CAGR of 20.3%, over the same period, to reach respective values of $34.1 billion and $4 billion in 2009. Market consumption volumes increased with a CAGR of
21、 9.4% between 2005 and 2009, to reach a total of 42.6 billion liters in 2009. The markets volume is expected to rise to 54.9 billion liters by the end of 2014, representing a CAGR of 5.2% for the 2009-2014 period. Standard lager sales proved the most lucrative for the Chinese beer market in 2009, ge
22、nerating total revenues of $41.6 billion, equivalent to 77.2% of the markets overall value. In comparison, sales of premium lager generated revenues of $9.2 billion in 2009, equating to 17% of the markets aggregate revenues. The performance of the market is forecast to decelerate, with an anticipate
23、d CAGR of 7.2% for the five- year period 2009-2014, which is expected to lead the market to a value of $76.3 billion by the end of 2014. Comparatively, the Japanese market will decline with a CARC of -3.1%, and the Indian market will increase with a CAGR of 15.2%, over the same period, to reach resp
24、ective values of $29.2 billion and $8.2 billion in 2014. MARKET VALUE China - Beer 0099 - 0744 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 10 MARKET VALUE The Chinese beer market grew by 7.8% in 2009 to reach a value of $53,928.5 million. The compound ann
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