Bookstores in China - Industry Report.pdf
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1、CONTENTS Error! No text of specified style in document. April 2012 | 1-800-330-3772 | IBISWorld Industry Report 6543 Bookstores in China April 2012 About This Industry . 2 Industry Definition 2 Main Activities . 2 Similar Industries . 2 Additional Resources . 2 Industry Performance 3 Executive Sum
2、mary . 3 Key External Drivers 3 Current Performance . 3 Industry Outlook 6 Industry Life Cycle . 8 Products bookstores are located in prime locations with higher consumer traffic flows where rent costs are high. The share of rent is expected to increase in the future, as real estate prices in China
3、continue to increase. Wages Wages are expected to only account for about 3.3% of industry revenue in 2012. The relatively small share compared with the large numbers of employees within the industry is mainly due to the average wage level. WWW.IBISWORLD.COM.CN Bookstores in China April 2012 20 The v
4、ast majority of employees in this industry are sales people who have neither high education levels nor skills. Management and administration costs account for a further 2.6% of industry revenue. WWW.IBISWORLD.COM.CN Bookstores in China April 2012 21 Basis of Competition Competition is high and incre
5、asing. Price When shopping for the same book, readers often prefer to purchase the lower priced one. As a result, bookstores that provide discounts can gain an advantage in the market. Product range The ability to provide a wide range of books that satisfy of readers demand plays an important part o
6、f the competition within the industry. Many large-scale bookstores also provide other publications, such as periodicals, to attract more consumers. Location Consumers often decide on the book store they will shop in based on the distance from their home or work. Scale Bookstores with large numbers o
7、f outlets can reduce average marginal costs, as they usually purchase books in quite large volumes at relatively lower average prices. Environment Large-scale bookstores with a clean and ordered environment may attract more readers and influence their decision-making process. Value-added services Hi
8、gh quality services provided by bookstores may attract more consumers. For example, well-trained staff can help consumers to quickly find the books they require. In addition, some large book retailers provide home delivery services. External competition Competition for bookstores in China mainly com
9、es from book wholesalers and other book retailers, such as department stores, supermarkets and online shopping malls. External competition therefore exists with the Supermarkets industry in China (IBISWorld industry report 6512), the Department Stores and Shopping Malls industry in China (6511), and
10、 the Mail-Order and Online Shopping industry in China (6592). Lastly, pirated books represent another source of external competition with the Bookstore industry. WWW.IBISWORLD.COM.CN Bookstores in China April 2012 22 Barriers to Entry Barriers to entry are medium and increasing. Barriers to Entry ch
11、ecklist Level/Impact Industry Competition High Industry Concentration Low Life Cycle Stage Mature Capital Intensity Low Technology Change Low Regulation and Policy Medium Industry Assistance Medium SOURCE: IBISWORLD There are high capital requirements to establish a new bookstore in a suitable locat
12、ion with good traffic conditions. In recent years, real estate prices in China have increased steadily, intensifying competition for locations. In addition, many good locations are already occupied by large-scale bookstores. Many bookstores provide discounts to increase sales. This trend has been in
13、creased following the establishments of online shopping websites, such as D and Joyo Amazon. These online companies generally provide large discounts due to their lower costs, although postage costs limit their pricing advantages. Bookstores, especially chain stores, have to establish effective dist
14、ribution systems to ensure book supply, which requires large-scale book storage requirements. Since 2002, many regional book distribution groups have been established via mergers and acquisitions. Large numbers of bookstores also established chain outlets to reach wider markets. These bookstores ben
15、efit from purchasing in bulk to reduce costs. Small bookstores are faced with higher purchasing costs and therefore lower profit margins. WWW.IBISWORLD.COM.CN Bookstores in China April 2012 23 Industry Globalization The level of globalization is low and increasing. Foreign investors were not approve
16、d to enter the Bookstore industry before 2003. At that time, the Bookstore industry was dominated by state-owned bookstores. By the end of 2004, the government had abolished most limitations on foreign investors operating book retailing businesses in accordance with World Trade Organization agreemen
17、ts. Foreign companies can now establish wholly owned subsidiaries in this industry and some large global book retailers have since entered the Chinese market. However, domestic operators still account for the largest share of industry revenue. The major revenue source for the industry is educational
18、 books distribution, which is dominated by regional book distribution groups. Even though more leading foreign operators will enter the industry, ACMR-IBISWorld anticipates that domestic bookstores will continue to dominate. WWW.IBISWORLD.COM.CN Bookstores in China April 2012 24 Major Companies Majo
19、r Player Market Share Phoenix Publishing & Media Network Group 6.9% (2012) Hebei Xinhua Bookstore Group 2.7% (2012) Shanghai Xinhua Distribution Group 2.3% (2012) Guangzhou Xinhua Distribution Group 2.0% (2012) Hubei Xinhua Bookstore Group 1.7% (2012) Other 84.4% (2012) Phoenix Publishing & Media Ne
20、twork Group Industry Brand Names:Jiangsu Xinhua Distribution Group Market Share: 6.9% Phoenix Publishing & Media Network Group (Phoenix Publishing & Media) was established in September 2001. The company is mainly engaged in publishing, printing and selling books, periodicals, newspapers, audiovisual
21、 products and electronic publications. Besides publications, Phoenix Publishing & Media is also involved in hotels, real estate and education. The companys main subsidiary engaged in book distribution is Jiangsu Xinhua Distribution Group, which was established in April 1999. After becoming a state-o
22、wned enterprise in 2004, Jiangsu Xinhua Distribution Group established a chain operation system to improve its competitiveness and service quality. Currently, the company has over 80 subsidiaries and more than 1,700 outlets. Besides Jiangsu Province, its distribution network covers many other cities
23、 in the country. In 2007, Jiangsu Xinhua Distribution Group established a strategic partnership with Hainan Xinhua Bookstore Group to operate multi-regionally. The group aims to become the most important strategic investor in national cultural industry. In 2010, the group generated $2.2 billion and
24、was named one of the top 500 most valuable brands in China by the World Brand Lab. Hebei Xinhua Bookstore Group Market Share: 2.7% Before 1987, Hebei Xinhua Bookstore Group was affiliated with Xinhua Bookstores, acting as its branch in Hebei province. In 1987, it came under the regulation of the Adm
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