Agricultural Machinery in China.pdf
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1、 Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE
2、 t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: China - Agricultural Machinery 0099 - 0824 - 2010 Datamonitor. This profile is a licensed product and is not to be photoc
3、opied Page 1 INDUSTRY PROFILE Agricultural Machinery in China Reference Code: 0099-0824 Publication Date: February 2011 EXECUTIVE SUMMARY China - Agricultural Machinery 0099 - 0824 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 2 EXECUTIVE SUMMARY Market val
4、ue The Chinese agricultural machinery market grew by 3.5% in 2010 to reach a value of $2,686.6 million. Market value forecast In 2015, the Chinese agricultural machinery market is forecast to have a value of $3,955.5 million, an increase of 47.2% since 2010. Market volume The Chinese agricultural ma
5、chinery market grew by 3% in 2010 to reach a volume of 303.9 thousand units. Market volume forecast In 2015, the Chinese agricultural machinery market is forecast to have a volume of 435.6 thousand units, an increase of 43.4% since 2010. Market segmentation I Tractors with less than 50 HP is the lar
6、gest segment of the agricultural machinery market in China, accounting for 79.2% of the markets total volume. Market segmentation II China accounts for 33.6% of the Asia-Pacific agricultural machinery market value. Market rivalry The Chinese agricultural equipment market is dominated by multinationa
7、l manufacturers John Deere, Mahindra this comes after a period of consistent growth, even during the global recession, since 2006. The Chinese agricultural machinery market had a total revenue of $2.7 billion in 2010, representing a compound annual growth rate (CAGR) of 10.6% for the period spanning
8、 2006-2010. In comparison, the Japanese market declined with a compound annual rate of change (CARC) of -0.3%, and the Indian market increased with a CAGR of 8.6%, over the same period, to reach respective values of $1 billion and $2.8 billion in 2010. Market consumption volumes increased with a CAG
9、R of 9.7% between 2006 and 2010, to reach a total of 303.9 thousand units in 2010. The markets volume is expected to rise to 435.6 thousand units by the end of 2015, representing a CAGR of 7.5% for the 2010-2015 period. Tractor sales (with less than 50 brake horsepower) had the highest volume in the
10、 Chinese agricultural machinery market in 2010, with total sales of 240.7 thousand units, equivalent to 79.2% of the markets overall volume. In comparison, sales of tractors (with more than 50 brake horsepower) had a volume of 41.9 thousand units in 2010, equating to 13.8% of the market total. The p
11、erformance of the market is forecast to decelerate, with an anticipated CAGR of 8% for the five-year period 2010-2015, which is expected to drive the market to a value of $4 billion by the end of 2015. Comparatively, the Japanese and Indian markets will grow with CAGRs of 0.7% and 6.9% respectively,
12、 over the same period, to reach respective values of $1.1 billion and $4 billion in 2015. MARKET VALUE China - Agricultural Machinery 0099 - 0824 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 10 MARKET VALUE The Chinese agricultural machinery market grew by
13、 3.5% in 2010 to reach a value of $2,686.6 million. The compound annual growth rate of the market in the period 200610 was 10.6%. Table 1: China agricultural machinery market value: $ million, 200610 Year $ millionCNY million million % Growth 2006 1,793.012,154.01,350.4 2007 1,867.812,661.41,406.7 4
14、.2% 2008 2,056.113,938.01,548.6 10.1% 2009 2,595.017,591.11,954.5 26.2% 2010 2,686.618,211.62,023.4 3.5% CAGR: 200610 10.6% Source: Datamonitor D A T A M O N I T O R Figure 1: China agricultural machinery market value: $ million, 200610 Source: Datamonitor D A T A M O N I T O R MARKET VOLUME China -
15、 Agricultural Machinery 0099 - 0824 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 11 MARKET VOLUME The Chinese agricultural machinery market grew by 3% in 2010 to reach a volume of 303.9 thousand units. The compound annual growth rate of the market in the p
16、eriod 200610 was 9.7%. Table 2: China agricultural machinery market volume: thousand units, 200610 Year thousand units % Growth 2006 210.1 2007 217.13.3% 2008 237.09.2% 2009 295.024.5% 2010 303.9 3.0% CAGR: 200610 9.7% Source: Datamonitor D A T A M O N I T O R Figure 2: China agricultural machinery
17、market volume: thousand units, 200610 Source: Datamonitor D A T A M O N I T O R MARKET SEGMENTATION I China - Agricultural Machinery 0099 - 0824 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 12 MARKET SEGMENTATION I Tractors with less than 50 HP is the larg
18、est segment of the agricultural machinery market in China, accounting for 79.2% of the markets total volume. The tractors with over 50 hp segment accounts for a further 13.8% of the market. Table 3: China agricultural machinery market segmentation I:% share, by volume, 2010 Category % Share Tractors
19、 50 HP 13.8% Combine harvesters 7.0% Total 100% Source: Datamonitor D A T A M O N I T O R Figure 3: China agricultural machinery market segmentation I:% share, by volume, 2010 Source: Datamonitor D A T A M O N I T O R MARKET SEGMENTATION II China - Agricultural Machinery 0099 - 0824 - 2010 Datamonit
20、or. This profile is a licensed product and is not to be photocopied Page 13 MARKET SEGMENTATION II China accounts for 33.6% of the Asia-Pacific agricultural machinery market value. India accounts for a further 35.5% of the Asia-Pacific market. Table 4: China agricultural machinery market segmentatio
21、n II: % share, by value, 2010 Category % Share India 35.5% China 33.6% Japan 13.0% South Korea 1.8% Rest of Asia-Pacific 16.1% Total 100% Source: Datamonitor D A T A M O N I T O R Figure 4: China agricultural machinery market segmentation II: % share, by value, 2010 Source: Datamonitor D A T A M O N
22、 I T O R FIVE FORCES ANALYSIS China - Agricultural Machinery 0099 - 0824 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 14 FIVE FORCES ANALYSIS The agricultural machinery market will be analyzed taking manufacturers of agricultural machinery as players. The
23、key buyers will be taken as end-users, and providers of raw materials and production equipment as the key suppliers. Summary Figure 5: Forces driving competition in the agricultural machinery market in China, 2010 Source: Datamonitor D A T A M O N I T O R The Chinese agricultural equipment market is
24、 dominated by multinational manufacturers John Deere, Mahindra & Mahindra and CNH. Buyers in the market are a large and varied group, with vastly differing needs depending on the nature of their business. Brand loyalty is fairly strong although customers are increasingly focused on price. Supplier p
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