China - Mobile Market - Overview, Statistics and Forecasts (June 2010).pdf
《China - Mobile Market - Overview, Statistics and Forecasts (June 2010).pdf》由会员分享,可在线阅读,更多相关《China - Mobile Market - Overview, Statistics and Forecasts (June 2010).pdf(37页珍藏版)》请在三一文库上搜索。
1、 China - Mobile Market - Overview investment in fixed assets RMB 370 billion and revenue from value added services at RMB 500 billion. By end 2009, the number of mobile phone users reached nearly 750 million, exceeding the declining fixed line subscription base of 315m. Use of the Internet in China
2、has also grown at a phenomenal pace reaching 384 million users by end 2009 after already passing the US in 2008 to become the world leader. Since the implementation of one-way charging implemented nationwide in the middle of 2007, the substitution of fixed-line services by mobile networks has accele
3、rated. China Mobile, China Unicom and China Telecom added over 105 million users, or roughly 8.7 million a month, but the fixed-line customer base shrank by 27 million to around 315 million, a penetration of 23.6% in 2009. The country continues to extend its lead as the single largest mobile market
4、in the world. The vast majority of services are GSM China is the largest GSM market in the world though China Unicoms Code Division Multiple Access (CDMA) service was the second largest in the world, prior to being sold off to China Telecom in the industry restructure. Contributing to the remarkable
5、 growth in Chinas mobile sector has been increased competition in the 2G market and the mobile-alternative Personal Access System (PAS) market, as well as lower terminal prices and service packages, including the rapid rise of prepaid services. The spectacular growth in mobile demand throughout Chin
6、a has also been fuelled by the interconnection of networks between cities and provinces. Operators began progressively interconnecting their networks to enable user roaming to take place. There were also some radical regulatory shifts in the government with China Unicom being allowed to compete more
7、 effectively against China Mobile, largely owing to preferential tariffs, this eventually breeding a more competitive environment. In 2007 top executives moved between Chinas state-controlled telecommunications operators, signalling the beginning of a series of management reshuffles. The same year,
8、the MIIT approved the use of European and American standards for 3G mobile phones WCDMA, CDMA2000 as well as Chinas homegrown standard TD-SCDMA. The industry restructuring was completed in 2008 and the 3G licences awarded shortly thereafter. This left three full-service operators in the market: Chin
9、a Mobile with a TD-SCDMA 3G licence; China Telecom with China Unicoms old CDMA network as well as a CDMA2000 1x licence; and China Unicom with a WCDAM licence. Despite obvious income level differences, you are as likely (or perhaps even more likely) to see mobile China - Mobile Market - Overview the
10、re is a brisk trade in second-hand handsets; the option of prepaid services has reduced the barrier to entry for many; Mobiles are increasingly entrenched in Chinese culture. China Mobile CEO and Chairman Jianzhou Wang points to Chinas achievement of hosting the Olympics as a sign of this. On the ni
11、ght of the opening ceremony, in the international stadium and surrounding area as many as 250,000 mobile phones were on the China Mobile network and taking 220,000 phone calls per hour. During the Olympics various content services saw five million downloads in just 20 hours. National tragedies have
12、exemplified the mobile revolution as much as the Olympics. After the massive earthquakes that shook the Sichuan Province early in 2008, mobile communications played a large role in the overall quake relief and rescue work. Mobiles were crucially important to government officials, rescuers and locals
13、 alike. By the end of 2009, mobile penetration in China stood at 56.3%, making it third year in a row with a record level of subscriber additions during the year. The MIIT has noted that the robust growth is due to an expanding rural market and the increasing number of people who have acquired more
14、than one mobile phone. 2.2 MOBILE STATISTICS 2.2.1 Mobile subscribers 1995-2011 Chinas mobile subscriber growth and penetration has leapt forward at a remarkable rate. The number of mobile phones exceeded that of fixed-lines in 2004 and widespread coverage allowed for a viable alternative to many in
15、dividuals for their main type of access. The mobile industry has matured significantly to the extent that China has pushed forward with its own 3G standard, that of TD-SCDMA, and therefore extricated the country from having to pay royalties to foreign entities. In addition, the Chinese government ha
16、s been strong in its support to develop an entire value chain for the mobile industry which has not only driven down costs, but also resulted in the birth of many local companies providing innovative application geared specifically to the Chinese consumer. By end 2009 the number of mobile subscriber
17、s was close to 750 million. By mid-2010 this was close to 800 million subscribers a remarkable addition of almost 2 million subscribers per week over this period. Table 1 Mobile subscribers and annual change 1995 2011 YearSubscribers (million)Annual changePenetration 1995 3.60131.4%0.3% 1996 6.8588.
18、8%0.5% 1997 13.2093.1%1.1% 1998 23.8580.3%1.9% 1999 43.3081.4%3.4% 2000 85.2096.9%6.7% 2001 144.8069.8%11.3% 2002 206.0042.2%16.0% 2003 269.9531.0%20.9% 2004 334.8024.0%25.8% China - Mobile Market - Overview at the low end, it introduced a prepaid offering. The company expanded the network in 2004 t
19、o offer services Video-on-Demand (VoD), live streaming video and high-speed Internet access and help it to prepare for 3G mobile services. By late 2004, CDMA network capacity had expanded by 40% enabling Unicom to better offer video and photo email, location-based services and fast wireless Internet
20、 access. By 2005 China Unicom was operating the second largest CDMA network in the world after Verizon in the US. In mid-2005, Unicom completed the overhaul of its nationwide CDMA network, which it began in 2003. The network continued to grow in the midst of rampant subscriber growth in China. By th
21、e time of the sale of the network to China Telecom in 2008, the company was still shy of the 30 million subscriber mark. Table 7 China Telecom CDMA subscribers pre/postpaid, MOU and ARPU 2002 - 2009 Year Subscribers (million) Postpaid subscribers Prepaid subscribers Blended MoU Blended ARPU (RMB) 20
22、02 6.36.3-315.5172.3 2003 19.018.01.0337.5128.4 2004 27.825.82.0292.385.3 2005 32.730.02.7276.975.1 2006 36.533.43.0274.765.9 2007 41.938.63.3263.058.1 2008 27.9n/an/a309.063.4 2009 56.1n/an/a308.059.5 (Source: BuddeComm based on company data) Note: Company was China Unicom prior to 2009 and include
23、s blended GSM and CDMA figures. Table 8 China Telecom CDMA network statistics December 2009 CDMAUnits Subscribers (million)56.1 Mobile subscribers market share7.7% Total mins of usage (billion minutes)308.0 Monthly ARPU (RMB)59.5 Revenue (RMB billion)30.0 Mobile Colour Ring Tone subscribers (million
24、)32.6 (Source: BuddeComm based on company data) China - Mobile Market - Overview China Unicom a WCDMA (European standard) licence and China Telecom a CDMA2000 (North American standard) licence. The award of the licences was brought forward as part of an economic stimulus package in the midst of the
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- China Mobile Market Overview Statistics and Forecasts June 2010 Overview June 2010
链接地址:https://www.31doc.com/p-3752075.html