Fertilizer in China.pdf
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1、 Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE
2、 t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: China - Fertilizer 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 1
3、 INDUSTRY PROFILE Fertilizer in China Reference Code: 0099-2404 Publication Date: April 2011 EXECUTIVE SUMMARY China - Fertilizer 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 2 EXECUTIVE SUMMARY Market value The Chinese fertilizer market shrank
4、 by 11.4% in 2010 to reach a value of $51.8 billion. Market value forecast In 2015, the Chinese fertilizer market is forecast to have a value of $67.4 billion, an increase of 30.1% since 2010. Market volume The Chinese fertilizer market grew by 4.2% in 2010 to reach a volume of 55.8 million tons. Ma
5、rket volume forecast In 2015, the Chinese fertilizer market is forecast to have a volume of 62.2 million tons, an increase of 11.5% since 2010. Market segmentation I nitrogen (N) is the largest segment of the fertilizer market in China, accounting for 58.3% of the markets total value. Market segment
6、ation II China accounts for 64.8% of the Asia-Pacific fertilizer market value. Market rivalry Rivalry in the Chinese fertilizer market is strong overall, primarily because of the high fixed costs and difficulty in exiting the market, associated with fertilizer production. CONTENTS China - Fertilizer
7、 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 3 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II
8、 13 FIVE FORCES ANALYSIS 14 Summary 14 Buyer power 15 Supplier power 17 New entrants 19 Substitutes 20 Rivalry 21 LEADING COMPANIES 23 China BlueChemical Ltd. 23 China XLX Fertiliser Ltd 27 China Agritech, Inc. 30 MARKET FORECASTS 33 Market value forecast 33 Market volume forecast 34 MACROECONOMIC I
9、NDICATORS 35 APPENDIX 37 Methodology 37 Industry associations 38 Related Datamonitor research 38 CONTENTS China - Fertilizer 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 4 Disclaimer 39 ABOUT DATAMONITOR 40 Premium Reports 40 Summary Reports 40
10、 Datamonitor consulting 40 CONTENTS China - Fertilizer 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 5 LIST OF TABLES Table 1: China fertilizer market value: $ billion, 200610 10 Table 2: China fertilizer market volume: million tons, 200610 11 T
11、able 3: China fertilizer market segmentation I:% share, by value, 2010 12 Table 4: China fertilizer market segmentation II: % share, by value, 2010 13 Table 5: China BlueChemical Ltd.: key facts 23 Table 6: China BlueChemical Ltd.: key financials ($) 24 Table 7: China BlueChemical Ltd.: key financia
12、ls (CNY) 24 Table 8: China BlueChemical Ltd.: key financial ratios 25 Table 9: China XLX Fertiliser Ltd: key facts 27 Table 10: China XLX Fertiliser Ltd: key financials ($) 28 Table 11: China XLX Fertiliser Ltd: key financials (CNY) 28 Table 12: China XLX Fertiliser Ltd: key financial ratios 28 Tabl
13、e 13: China Agritech, Inc.: key facts 30 Table 14: China Agritech, Inc.: key financials ($) 31 Table 15: China Agritech, Inc.: key financial ratios 31 Table 16: China fertilizer market value forecast: $ billion, 201015 33 Table 17: China fertilizer market volume forecast: million tons, 201015 34 Tab
14、le 18: China size of population (million), 200610 35 Table 19: China GDP (constant 2000 prices, $ billion), 200610 35 Table 20: China GDP (current prices, $ billion), 200610 35 Table 21: China inflation, 200610 36 Table 22: China consumer price index (absolute), 200610 36 Table 23: China exchange ra
15、te, 200610 36 CONTENTS China - Fertilizer 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 6 LIST OF FIGURES Figure 1: China fertilizer market value: $ billion, 200610 10 Figure 2: China fertilizer market volume: million tons, 200610 11 Figure 3: C
16、hina fertilizer market segmentation I:% share, by value, 2010 12 Figure 4: China fertilizer market segmentation II: % share, by value, 2010 13 Figure 5: Forces driving competition in the fertilizer market in China, 2010 14 Figure 6: Drivers of buyer power in the fertilizer market in China, 2010 15 F
17、igure 7: Drivers of supplier power in the fertilizer market in China, 2010 17 Figure 8: Factors influencing the likelihood of new entrants in the fertilizer market in China, 2010 19 Figure 9: Factors influencing the threat of substitutes in the fertilizer market in China, 2010 20 Figure 10: Drivers
18、of degree of rivalry in the fertilizer market in China, 2010 21 Figure 11: China BlueChemical Ltd.: revenues high degree of intellectual property and regulation are just some of the factors new entrants have to consider when entering the fertilizer market. Substitutes pose a moderate threat: althoug
19、h offering many benefits over chemical fertilizers, organic fertilizers are difficult to manufacture in the volumes required to pose a serious threat. FIVE FORCES ANALYSIS China - Fertilizer 0099 - 2404 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 15 Buyer
20、 power Figure 6: Drivers of buyer power in the fertilizer market in China, 2010 Source: Datamonitor D A T A M O N I T O R Buyers that purchase fertilizers direct from the manufacturers tend to be distributors, wholesalers or retailers; they are numerous and often tailored towards specific markets an
21、d consisting of companies, such as agricultural suppliers or gardening centers, who then sell to end users. Primarily used in the agriculture industry, fertilizer is applied to increase crop yields. This allows farmers to utilize land more efficiently, producing higher yielding crops for the availab
22、le land, increasing their earnings per acre. This renders fertilizer essential to farmers and an important product amongst buyers. For buyers specializing in agricultural supplies, fertilizer will be one of its key products and a large proportion of revenue will be gained from its sale. This negates
23、 price sensitivity to a degree; however buyers are able to pass on price increases to the end user. These factors create a reduction in buyer power, however if there is an alternative player offering cheaper products the low switching costs amongst buyers creates a market with little loyalty, which
24、leads to greater buyer power, as does the commoditized nature of fertilizer, allowing purchasing decisions to be based primarily on price. Buyers tend to be medium to large companies, specializing in associated markets and, with the associated financial muscle, serve to increase buyer power through
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