Fruit and Vegetable Juices: U.S. Market Trends.pdf
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1、Fruit and Vegetable Juices: U.S. Market Trends April 2013 Packaged Facts 11200 Rockville Pike Rockville, Maryland 20852 800.298.5294 t 240.747.3095 f Copyright 2013 by Packaged Facts All rights reserved. Packaged Facts content may not be published, posted, distributed or displayed in any form or by
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3、criminal and civil penalties. Company Background Packaged Facts is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions. Why Buy Fr
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10、ients. Dr. Robert Brown and Ms. Ruth Washton have written numerous Packaged Facts reports analyzing demographic trends and marketing strategies in key consumer segments and markets. Topics have ranged from kids to mature consumers, from hip hop to affluent consumers, and from generational cohorts su
11、ch as Millennials to multicultural groups such as Hispanics and African Americans. Dr. Brown and Ms. Washton have co- authored several Financial Times Business Reports on strategic business issues and have provided market and competitor intelligence studies for clients in a variety of industries. Dr
12、. Brown has a B.S. from Georgetown University and a Ph.D. degree from The George Washington University. Ms. Washton has a B.A from Skidmore College and an M.A. from the State University of New York. About the Author Fruit and Vegetable Juices: U.S. Market Trends April 2013 Fruit and Vegetable Juices
13、: U.S. Market Trends has been prepared by Packaged Facts. We serve consumer product and service companies and allied businesses in the United States and internationally with a complete line of research publications. Packaged Facts market intelligence reports are designed to aid the executive decisio
14、n-maker by providing essential data and concise analysis with a focus on marketplace trends, consumer insights, and emerging opportunities. Vice President of Publishing Don Montuori Research Director and Publisher David Sprinkle Author Washton Brown Associates Publication Date April 2013 5015011 All
15、 rights reserved. No part of this report may be reproduced without permission of the publisher. Copyright 2013 Packaged Facts This page intentionally left blank Fruit and Vegetable Juices Table of Contents April 2013 Packaged Facts vii Fruit and Vegetable Juices Table of Contents April 2013 Packaged
16、 Facts vii Table of Contents Fruit and Vegetable Juices: U.S. Market Trends ? Chapter 1 Executive Summary 1? Market Definition . 2? Methodology 2? Topline Insights and Opportunities . 3? Health Concerns Infiltrate the Market 3? Major CPG Juice Marketers Need to Confront Competition from Unexpected S
17、ources . 3? Juicing Companies Muscle into CPG Channels 3? Continuous Innovation Can Provide Platform for Growth 4? Healthy Alternatives to Sugar Offer a Path to the Future for Juice Marketers . 4? Juice Marketers Can Benefit from Targeting Multicultural Families 4? SalesTrends . 5? American Househol
18、ds Turn Away from Frozen OJ to Other Kinds of Juices and Juice Drinks . 5? Fast-Growing Juice Products Reflect Broader Trends 5? Market for Juices and Juice Drinks Nears $20 Billion . 5? Mass-Market Juice Sales Stay Flat . 6? Growth Expected to Accelerate . 6? Retail Sales Will Exceed $21 Billion in
19、 2017 . 6? The Competitors 7? Coca-Cola Co. and PepsiCo Control One-Third of Mass Market 7? Tropicana Brand Tops in Mass Market 7? Marketers Success Varies across Segments of Mass Juice Market 7? The Cola Wars Morph into a Pitched Battle for the Juice Market 8? Campbell Soup Company Scoops Up Boltho
20、use Farms . 8? Marketing and New Product Trends 9? Juice Companies Appeal to Consumers Consciences with Cause-Related Marketing Campaigns 9? Simply Cranberry Tops List of New Juice Products in Mass Market . 9? Coconut Water Generates Controversy and Sales . 9? Could Beet Juice Become the Next Health
21、 Fad? 10? Cacao Juice Becomes Latest “Superfood” to Hit the Market . 10? Spicy Flavors Expected to Heat Up Juice Market . 10? New Products Reflect Key Market Trends. 10? Consumer Trends 11? Foil Pouches Gain in Popularity 11? Mixed Flavors and Blends Boost Appeal . 11? Low-Calorie Juice Products Gai
22、n Favor 11? High-Volume Juice Drinkers Drive Market . 11? Age Affects Juice Preferences 11? Latinos Important to Orange Juice Marketers, African Americans Key Segment in Other Fruit Juices and Drinks 12? Older Consumers Look for Diet/Low Calorie Fruit Juices and Fruit Drinks . 12? Table of ContentsF
23、ruit and Vegetable Juices Packaged Facts April 2013 viii Table of ContentsFruit and Vegetable Juices Packaged Facts April 2013 viii Chapter 2 Topline Insights and Opportunities 13 Topline Insights 14? Juice Market Stagnant on the Surface but Has Wild Currents Underneath 14? Health-Conscious Consumer
24、s Flock to Better-for-You Super-Premium Juice Products 14? Health Concerns Infiltrate the Market 15? Major CPG Juice Marketers Need to Confront Competition from Unexpected Sources . 15? Table 2-1: SymphonyIRI-Tracked Dollar Sales of Fruit and Vegetable Juices and Juice Drinks for 52 Weeks Ending Jan
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