Future directions in confectionery.pdf
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1、 1 Future directions in confectionery The impact of key trends on innovation and growth opportunities in the global confectionery market. Reference Code: BI00049-001 Publication Date: March 2011 2 About the author Business Insights has a team of in-house consumer goods analysts drawn from consulting
2、, R Ben Tree 72% Cacao 60 Figure 18: Aequare Fine Chocolates - 70% Single Origin Chocolate Bar - 70% Chocolate 60 Figure 19: Tea Room - Organic Tea Infusions Dark Chocolate Bar - Infused with Red Raspberry Rooibos Tea 61 Figure 20: Heilemann - Gefuellte Schokolade - Spanische Traeume 62 Figure 21: M
3、ars - M Yell Milk 64 Figure 24: Das Lolli - Lollipop - Caramel Me Happy; Fab-O-Pom; Man Bait; Naughty Ginger 65 Figure 25: Perfetti Van Melle launched the Chupa Chups - Lollipops - Fruit Flavored 66 Figure 26: Jellies made through the ServoGel Process 66 Figure 27: Amoriss - Bite-Size Organic Dark C
4、hocolate 67 Figure 28: Frutels - Acne Care in a Chocolate - Premium Dark 68 Figure 29: Mentos Cube Sugar Free Chewing Gum - Ice Mint 68 Figure 30: Cultured Care - Probiotic Sugar Free Gum with BLIS K12 - Organic Spearmint-Peppermint Flavor 69 10 Figure 31: Vitamingum - Sugar Free Nutrient-Enhanced C
5、hewing Gum in Peppermint Ice - Defense Formula 70 Figure 32: Dentyne White - Chewing Gum Peppermint 70 Figure 33: Simpkins - Sugar Free Mints in Cute Iced Orange 74 Figure 38: Choconella - Passionate Dark Chocolates Organic launched by Phytobase Nutritionals 74 Figure 39: Guylian Extra - Chocolate S
6、eashells 75 Figure 40: Ombar - Superfood Chocolate - Aai Spearmint 79 Figure 46: Heavenly Organics - Honey Patties - Chai; Ginger; Mint; Pom 80 Figure 47: Ador - Chocolate - Dark Chocolate; Dark Chocolate Milk Chocolate; Milk Chocolate Strong Lemon 83 Figure 52: Sweet William - Chocolate Bar - Origi
7、nal; Rice Crackle 84 Figure 53: Cadbury - Treasure Egg Easter Egg - Mini Caramel Chocolates; Mini Dairy Milks; Mini Eggs 86 Figure 54: Marks All Natural Sweet and Spicy 87 Figure 56: Chocri Meine Schokolade - Customized Chocolate Bar 88 Figure 57: NPD by region (number of products launched), 200710
8、89 Figure 58: Share of top 10 countries in NPD in Europe (%), 200710 90 Figure 59: Share of new launches by category in Europe (%), 200710 91 Figure 60: Share of new launches by category in Asia-Pacific (%), 200710 92 Figure 61: Share of new launches by category in North America (%), 200710 94 11 Ta
9、ble of tables Table 1: Global confectionery market value ($bn), 201014 35 Table 2: Global confectionery market value, by category (%), 201014 37 Table 3: Global confectionery market value, by category and sub-category ($bn), 201014 38 Table 4: Global confectionery market values, by geography ($bn),
10、201014 40 Table 5: European confectionery market value ($bn), by category and sub-category, 201014 42 Table 6: Americas confectionery market value ($bn), by category and sub-category, 20101444 Table 7: Asia-Pacific confectionery market value ($bn), by category and sub-category, 201014 45 Table 8: To
11、p 10 confectionery markets, by value ($bn), 201014 46 Table 9: Share of new product launches (%), by innovation type, 200710 51 Table 10: Top 20 claims for new confectionery launches (% of products with claims), 20071053 Table 11: NPD by category globally (%), 200710 54 Table 12: Top 10 claims for c
12、hocolate (%), 200710 55 Table 13: Top 10 claims for sugar confectionery (%), 200710 56 Table 14: Top 10 claims for gum (%), 200710 57 Table 15: Top 10 pack types for new confectionery launches (%), 200710 85 Table 16: NPD by region (number of products launched), 200710 88 Table 17: Share of new laun
13、ches by category in Europe (%), 200710 91 Table 18: Share of new launches by category in Asia-Pacific (%), 200710 92 Table 19: Top 10 claims made by confectionery products launched in Asia-Pacific, 200710 93 Table 20: Share of new launches by category North America (%),200710 94 Table 21: Top 10 cla
14、ims made by confectionery products launched in North America, 200710 95 Table 22: Global sales of Fairtrade products ($m), 2007 and 2008 100 12 Executive summary Confectionery drivers and resistors ? Indulgence continues to be a major reason for purchase in confectionery, particularly in emerging ma
15、rkets where the increase in the middle class population has led to a rise in consumer disposable income. ? The economic recession is having an impact on how consumers in mature markets engage with indulgent categories like confectionery. The straightened economic climate has provided an opening for
16、more developments in private label confectionery. ? “Retro” confectionery is a growing trend. There are more opportunities for consumers to buy into nostalgic brands through specialist boutiques and websites. ? There is an emerging innovation trend towards confectionery products that consumers can i
17、nteract with, for example products that deliver something unexpected in terms of flavor or formulation. ? Consumers in mature markets are increasingly looking for attributes such as “ethical” or “healthy” in addition to indulgence as a reason to purchase confectionery. As such, Fairtrade, “natural”
18、and the addition of functional ingredients to confectionery will be key trends. ? Confectionery as a delivery mechanism for functional benefits is an emerging trend that will increase in importance. ? Rising prices of raw materials such as sugar and cocoa will continue to be major restricting factor
19、s for growth of the confectionery industry. ? Legislation such as Article 13, the European health claim legislation which restricts manufacturers from making functional claims on labels, without evidence, is likely to have a significant impact on how manufacturers will be able to develop opportuniti
20、es in functional confectionery. 13 Growth opportunities in confectionery ? The global confectionery market was worth $152bn in 2010. Business Insights forecasts this market to grow at a consolidated annual growth rate (CAGR) of 3% over 201014 to reach a value of $171.2bn in 2014. ? Africa and Middle
21、 East will have the fastest growth rate, CAGR of 3.8% during 201014. During the same period, Asia-Pacific will follow closely behind, with a CAGR of 3.7% CAGR to reach $30bn in 2014. ? The top 10 countries together accounted for 67.4% of the global confectionery market value in 2010, with the US bei
22、ng the largest market, worth $31.4bn. ? Chocolate is the largest category, having a market value of $79.3bn in 2010, and forecasted to be worth $88.3bn in 2014 at a CAGR of 2.7%. ? Sugar free and functional chewing gums will be the fastest growing sub-categories in all markets. Sugar free chewing gu
23、m will have the fastest growth rate of 6.1% during 201014 to reach a market value of $12.7bn in 2014. ? There are opportunities for development in key emerging markets such as Russia, Ukraine, Turkey, China, India, Brazil, and Indonesia. 14 Innovations landscape in confectionery ? Among all new prod
24、uct launches during 200710, only 1% of the products were truly novel. The most significant type of innovation is formulation, accounting for 75% of all new products launched in 2010. ? Europe had the highest number of new launches, 1,899 in 2010, accounting for 40.4% share globally. Until 2010, Germ
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