Global Bread & Rolls.pdf
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1、 Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE
2、 t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: Global - Bread in that case they have little control over prices, and often use techniques such as hedging to mitigate th
3、e impact of price fluctuations. Alternatively, they may negotiate supply contracts with suppliers. Furthermore, fixed- term contracts with periodically negotiated prices are common. Quality of the raw materials is essential if players are to maintain their image and a strong position in the market.
4、This is diluted to some extent by the fact that the raw material lacks differentiation and there are numerous suppliers. Overall, the supplier power is assessed as weak in the global bread for example, breakfast cereals and muffins may have longer shelf lives, and therefore lower storage/wastage cos
5、ts. Switching costs are low, which increases the threat of substitutes. However, it is unlikely that breads will ever be completely replaced by substitutes. Overall, the threat of substitutes is assessed as moderate. FIVE FORCES ANALYSIS Global - Bread & Rolls 0199 - 0020 - 2009 Datamonitor. This pr
6、ofile is a licensed product and is not to be photocopied Page 20 Rivalry Figure 11: Drivers of degree of rivalry in the global bread & rolls market, 2009 Source: Datamonitor D A T A M O N I T O R The global bread & rolls market is highly fragmented, with top three players holding 7.5% of the total m
7、arket value. Large companies present in the market include Barilla Holding and Baltiyskiy Khleb. These firms are typically diversified into the manufacture of other food products. Smaller artisanal bread companies are more likely to be focused on the production of bakery products and are more numero
8、us which increases rivalry in this market. Even though retailers are the buyers, there is a strong pull through of end user demand upon manufacturers. Bread is a product that has high penetration levels in most countries, which leads to strong rivalry between players. Exit barriers are high, since l
9、eaving the market would require divestment of substantial assets. Fixed costs and storage costs are also likely to be high, which tends to intensify rivalry. Overall, rivalry is assessed as strong in this market. LEADING COMPANIES Global - Bread & Rolls 0199 - 0020 - 2009 Datamonitor. This profile i
10、s a licensed product and is not to be photocopied Page 21 LEADING COMPANIES Grupo Bimbo S.A. de C.V. Table 6: Grupo Bimbo S.A. de C.V.: key facts Head office: Prolongacion PaseoDe la Reforma No 1000Colonia, Desarrollo Santa Fe, Mexico D.F., MEX Telephone: 52 586 600 Fax: 52 525 08314 Website: Finan
11、cial year-end: December Ticker: BIMBO Stock exchange: Mexico Source: company website D A T A M O N I T O R Grupo Bimbo is a Mexico-based manufacturer and marketer of fresh bakery products. The companys product lines include a variety of: bread buns, home made style pastries, cookies, candies, chocol
12、ates, sweet and salted snacks, English muffins, bagels, packaged foods, wheat flour tortillas and processed foods. It operates in 17 countries across Latin America, Europe and Asia, selling over 7,000 products and through more than 150 brands. Grupo Bimbo operates in various geographical areas, whic
13、h include Mexico, the US, Central and South America, Europe, and China. Its main subsidiaries are: Bimbo SA de CV, Organizacion Barcel SA de CV, Bimbo Bakeries USA Inc, Organizacion Latinoamerica. The company comprises of 98 plants and 600 distribution centers that deliver its products to around two
14、 million points of sale across Europe, the US, Mexico, Latin America and China. In China, the company operates through Organizacion Asia, which is headquartered in Beijing, China. The company markets a variety of packaged bread and pastries under the Bimbo brand in China. The companys business is or
15、ganized (on the basis of its geographical operations) into three segments: Mexico, the US, and Central and South America (OLA). In Mexico, the company operates through two subsidiaries: Barcel and Bimbo. Barcel is located in Lerma, Mexico, and produces: salted snacks, candies, chocolates, chewing gu
16、m and gummy candies. Some of its main brands are: Barcel, Ricolino, Coronado, La Corona and Juicee Gummee. Through its subsidiary Bimbo, the company also produces: packaged breads, pastries, rolls, pound cakes and cup LEADING COMPANIES Global - Bread & Rolls 0199 - 0020 - 2009 Datamonitor. This prof
17、ile is a licensed product and is not to be photocopied Page 22 cakes, snack cakes, cookies, packaged tortillas, toasted tortillas, and whole-grain cereal bars. Some of its major brands include: Bimbo, Del Hogar, Gabi, Lara, Lonchibon, Marinela, Milpa Real, Oroweat, Suandy, Ta Rosa and Wonder. In 200
18、9, the company acquired the brands and assets of Sanissimo, a producer of tostada in Monterrey, Mexico. Further in 2009, the company launched mini pancakes under the brand Hotkis in the Mexican market. In the US, Bimbo conducts its business activities through Bimbo Bakeries, which produces: packaged
19、 breads and pastries, rolls, bagels, muffins, pound cakes and cupcakes, snack cakes, cookies, packaged tortillas and prepared pizza dough. Some of its major brands include: Arnold, Bimbo, Boboli, Brownberry, Entenmanns, Francisco, Freihofers, Marinela, Mrs. Bairds, Oroweat, Stroehmann, Thomas and Ti
20、a Rosa. In Latin America, the company operates through Organizacion LatinoAmerica (OLA), Argentina. It includes the countries of Argentina, Brazil, Chile, Colombia, Paraguay, Peru, Uruguay and Venezuela. OLA produces packaged breads and pastries, rolls, pound cakes, cookies, snack cakes, sandwich co
21、okies, tortillas and prepared pizza dough. Some of its major brands include: Agua de Piedra, Ana Maria, Bimbo, Cena, Firenze, Fuchs, Holsum, Ideal, Lalo, Laura, Maestro Cubano, Mama Ines, Marinela, Moran, Nutrella, Pan Todos, Plucky, Plus Vita, Pullman, Pyc, Ricard, Rollys, Trigoro and Los Sorchante
22、s. In June 2010, the company announced that it would acquire the assets of Mexican confectionary group Dulces Vero (Vero). Key Metrics Grupo Bimbo generated revenues of $8.6 billion in the financial year (FY) ended December 2009, an increase of 41.3% over 2008. The companys net income totaled $440.6
23、 million in FY2009, an increase of 37.9% over 2008. Mexico accounted for 47.6% of the total revenues in the FY2009. Revenues from Mexico reached $4.1 billion in 2009, an increase of 1% over 2008. The US accounted for 42.8% of the total revenues in the FY2009. Revenues from the US reached $3.7 billio
24、n in FY2009, as compared to $1.3 billion in FY2008. OLA accounted for 11.7% of the total revenues in the FY2009. Revenues from OLA reached $1 billion* in FY2009, an increase of 19.9% over FY2008. * The revenue figures include inter-segmental revenues. LEADING COMPANIES Global - Bread & Rolls 0199 -
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