Global Organic Food.pdf
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1、 Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE
2、 t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Pag
3、e 1 INDUSTRY PROFILE Global Organic Food Reference Code: 0199-0853 Publication Date: November 2011 EXECUTIVE SUMMARY Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 2 EXECUTIVE SUMMARY Market value The global organic food mar
4、ket grew by 7.9% in 2010 to reach a value of $58.9 billion. Market value forecast In 2015, the global organic food market is forecast to have a value of $88.6 billion, an increase of 50.4% since 2010. Market segmentation I Fruit however, healthy market growth tends to alleviate the threat somewhat.
5、CONTENTS Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 3 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET SEGMENTATION I 11 MARKET SE
6、GMENTATION II 12 FIVE FORCES ANALYSIS 13 Summary 13 Buyer power 14 Supplier power 15 New entrants 16 Substitutes 17 Rivalry 18 LEADING COMPANIES 19 Carrefour S.A. 19 Tesco PLC 23 Wal-Mart Stores, Inc. 27 Whole Foods Market, Inc. 31 MARKET FORECASTS 34 Market value forecast 34 APPENDIX 35 Methodology
7、 35 Industry associations 36 Related Datamonitor research 36 Disclaimer 37 ABOUT DATAMONITOR 38 CONTENTS Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 4 Premium Reports 38 Summary Reports 38 Datamonitor consulting 38 CONTEN
8、TS Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 5 LIST OF TABLES Table 1: Global organic food market value: $ billion, 200610 10 Table 2: Global organic food market segmentation I:% share, by value, 2010 11 Table 3: Global
9、 organic food market segmentation II: % share, by value, 2010 12 Table 4: Carrefour S.A.: key facts 19 Table 5: Carrefour S.A.: key financials ($) 21 Table 6: Carrefour S.A.: key financials () 21 Table 7: Carrefour S.A.: key financial ratios 21 Table 8: Tesco PLC: key facts 23 Table 9: Tesco PLC: ke
10、y financials ($) 25 Table 10: Tesco PLC: key financials () 25 Table 11: Tesco PLC: key financial ratios 25 Table 12: Wal-Mart Stores, Inc.: key facts 27 Table 13: Wal-Mart Stores, Inc.: key financials ($) 29 Table 14: Wal-Mart Stores, Inc.: key financial ratios 29 Table 15: Whole Foods Market, Inc.:
11、 key facts 31 Table 16: Whole Foods Market, Inc.: key financials ($) 32 Table 17: Whole Foods Market, Inc.: key financial ratios 32 Table 18: Global organic food market value forecast: $ billion, 201015 34 CONTENTS Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed prod
12、uct and is not to be photocopied Page 6 LIST OF FIGURES Figure 1: Global organic food market value: $ billion, 200610 10 Figure 2: Global organic food market segmentation I:% share, by value, 2010 11 Figure 3: Global organic food market segmentation II: % share, by value, 2010 12 Figure 4: Forces dr
13、iving competition in the global organic food market, 2010 13 Figure 5: Drivers of buyer power in the global organic food market, 2010 14 Figure 6: Drivers of supplier power in the global organic food market, 2010 15 Figure 7: Factors influencing the likelihood of new entrants in the global organic f
14、ood market, 2010 16 Figure 8: Factors influencing the threat of substitutes in the global organic food market, 2010 17 Figure 9: Drivers of degree of rivalry in the global organic food market, 2010 18 Figure 10: Carrefour S.A.: revenues however, healthy market growth tends to alleviate the threat so
15、mewhat. As individual consumers, buyers have limited power. However, consumer demand for organic food drives growth and will likely increase choice as retailers stock a greater variety of organic products. Suppliers are relatively small-scale farmers, whose influence on the market is essentially lim
16、ited. However, many have integrated forwards and sell directly to end-consumers, strengthening their position somewhat. There is a strong threat from non-organic substitutes, which are cheaper to buy and are sold in greater volumes; although most retailers stock these alongside their organic food pr
17、oducts. Healthy market growth serves to entice new entrants and ease rivalry between players. FIVE FORCES ANALYSIS Global - Organic Food 0199 - 0853 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 14 Buyer power Figure 5: Drivers of buyer power in the global
18、organic food market, 2010 Source: Datamonitor D A T A M O N I T O R Buyer power is weakened as there are numerous buyers, and many of them individual consumers. Larger retailers are gradually becoming more reliant upon the sale of organic foods, as consumers increasingly buy into the trend of health
19、y eating. Additionally, the rising presence of legislation concerning the development of organic land and food production methods is increasing the need for large retailers to integrate organic food products into their product range. Consumer demand is likely to act as a pull- through, which weakens
20、 the power of retailers somewhat. However, the diversity of other products sold by most retailers strengthens their power. While switching costs for end-consumers tends to be negligible, a number of retailers operate incentive schemes for frequent shoppers and this can help secure customer retention
21、. Price sensitivity is lowered, as consumers generally accept that organic foods cost more to produce. Although the key segments of this market (fruit this means, even smaller suppliers have significant power. However, the entrance of large retailers into the market could increase the pressure on sm
22、aller suppliers. As there are still many smaller organic farmers who supply the bulk of the market, large retailers are usually at a distinct advantage in this market, as they command far more power. Overall, supplier power is weak. FIVE FORCES ANALYSIS Global - Organic Food 0199 - 0853 - 2010 Datam
23、onitor. This profile is a licensed product and is not to be photocopied Page 16 New entrants Figure 7: Factors influencing the likelihood of new entrants in the global organic food market, 2010 Source: Datamonitor D A T A M O N I T O R As food suppliers generally depend on retailers to sell their pr
24、oducts, growing consumer demand for organic food products is likely to drive the growth of retail outlets. The International Federation of Organic Agricultural Movement (IFOAM) represents the worldwide body of organic agriculture and provides a platform for global exchange and co-operation, although
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