Industry Report - Facial Care in China.pdf
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1、 China - Facial Care 0099 - 0093 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Facial Care in China April 2013 Reference Code: 0099-0093 Publication Date: April 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRO
2、DUCT AND IS NO T TO BE PHOTOCO PIED China - Facial Care 0099 - 0093 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The Chinese facial care market grew by 10.6% in 2012 to reach a value of $10,185.2 million. Market value forec
3、ast In 2017, the Chinese facial care market is forecast to have a value of $18,051.9 million, an increase of 77.2% since 2012. Market volume The Chinese facial care market grew by 8.3% in 2012 to reach a volume of 2,972.8 million units. Market volume forecast In 2017, the Chinese facial care market
4、is forecast to have a volume of 4,792.4 million units, an increase of 61.2% since 2012. Category segmentation Anti-agers is the largest segment of the facial care market in China, accounting for 27% of the markets total value. Geography segmentation China accounts for 38.8% of the Asia-Pacific facia
5、l care market value. Market share LOreal S.A. is the leading player in the Chinese facial care market, generating a 17.2% share of the markets value. Market rivalry In the facial care market, many of the leading players are diversified and manufacture other personal care products, reducing their rel
6、iance on the facial care market and reducing rivalry. China - Facial Care 0099 - 0093 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS Executive Summary2 Market value 2 Market value forecast.2 Market volume.2 Market volume forecast .2 Categ
7、ory segmentation2 Geography segmentation 2 Market share2 Market rivalry .2 Market Overview .7 Market definition7 Market analysis .7 Market Data8 Market value 8 Market volume.9 Market Segmentation .10 Category segmentation10 Geography segmentation 11 Market share12 Market distribution 13 Market Outlo
8、ok 14 Market value forecast.14 Market volume forecast .15 Five Forces Analysis 16 Summary 16 Buyer power.17 Supplier power 18 New entrants .19 Threat of substitutes.20 Degree of rivalry21 Leading Companies22 China - Facial Care 0099 - 0093 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS
9、NOT TO BE PHOTOCOPIED Page | 4 Jinchuan Group International Resources Co. Ltd. 22 LOreal S.A.25 The Procter another factor making market entry easier. However, the market is dominated by strong brands which are mass-produced and available in several geographical areas. Establishing a brand that can
10、compete with the incumbents may be costly, although likely to be easier for an existing cosmetics company moving into facial care than for an entirely new company. Also, to match the scale economies of the leading players, new entrants would require major capital outlay on machinery and factories, w
11、hich raises the capital requirements for a significant market entry. New entrants may be able to start on a small scale, operating within a particular niche, such as the anti-ageing segment, for example, stressing the use of natural ingredients in the products formula. However, product testing and r
12、esearch would be both, time-consuming and costly. Overall, there is a moderate threat of new entrants to the Chinese facial care market. China - Facial Care 0099 - 0093 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 20 Threat of substitutes Figure 13: Factor
13、s influencing the threat of substitutes in the facial care market in China, 2012 SOURCE: MARKETLINE M A R K E T L I N E Substitutes for facial care products may include homemade products. A cream is an emulsion of a water base and an oil base, stabilized by an emulsifying agent, so it would be possi
14、ble for consumers to create their own products using a few key ingredients. However, such a process would need to be prepared at home, which would be time-consuming and the results may be unpredictable, possibly hazardous. Cosmetic surgery or treatments such as Botox injections may also be considere
15、d substitutes to products which operate in the anti-ageing segment of this market. However, the costs of such substitutes are substantially higher to the end- user. These factors may suggest that cosmetic surgery would be of limited threat to the products of this market. There is the possibility of
16、not using facial care products at all, although social convention means this will be rare. Overall, there is a weak threat from substitutes to the global facial care market. China - Facial Care 0099 - 0093 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 21 De
17、gree of rivalry Figure 14: Drivers of degree of rivalry in the facial care market in China, 2012 SOURCE: MARKETLINE M A R K E T L I N E The Chinese facial care market is moderately concentrated, with the leading players LOreal, Jinchuan, P and perfume products. LOreal Paris, a core brand of LOreal,
18、became the foremost beauty brand worldwide by successfully tailoring its affordable product range. Other brands in this division include Garnier, Maybelline, Club Des Createurs de beaute, and Softsheen Carson. The luxury products division markets premium fragrances, and make-up products to consumers
19、 through selective retail outlets, including department stores, perfumeries, travel retail, the companys own boutiques, and through online sites. Leading brands in this division include Lancome, Helena Rubinstein, Biotherm, Shu Uemura, Kiehls, Giorgio Armani, Ralph Lauren, Cacharel, and Diesel. The
20、active cosmetics division sells dermo-cosmetic skin care products through pharmacies and specialist retailers. Pharmacists and dermatologists also offer advice on using the companys products at the point of sale. The brands in this division include Vichy, La Roche-Posay, Inneov, Roger The Americas;
21、and Western Europe. Although Unilevers operations are managed on a geographical basis, the group also reports revenues based on the various product categories in which it operates, which include personal care, home care, foods and refreshment. These categories act as its principal product areas, as
22、well as the secondary reporting segments. The personal care segment includes skin care and hair care products, deodorants and oral care products. The groups major brands in this segment include Dove, Lux, Rexona, Sunsilk, Axe, Ponds, Lifebuoy, Vaseline, and Close Up. The food segment includes sales
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