Industry Report - Fast Food in Asia-Pacific.pdf
《Industry Report - Fast Food in Asia-Pacific.pdf》由会员分享,可在线阅读,更多相关《Industry Report - Fast Food in Asia-Pacific.pdf(33页珍藏版)》请在三一文库上搜索。
1、Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Fast Food in Asia-Pacific January 2012 Reference Code: 0200-2230 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE
2、IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The Asia-Pacific fast food market grew by 8.4% in 2011 to reach a value of $98,573.8 milli
3、on. Market value forecast In 2016, the Asia-Pacific fast food market is forecast to have a value of $147,496.4 million, an increase of 49.6% since 2011. Market volume The Asia-Pacific fast food market grew by 6.2% in 2011 to reach a volume of 159,474.4 million transactions. Market volume forecast In
4、 2016, the Asia-Pacific fast food market is forecast to have a volume of 215,571.1 million transactions, an increase of 35.2% since 2011. Category segmentation Restaurants - QSR is the largest segment of the fast food market in Asia-Pacific, accounting for 62.6% of the markets total value. Geography
5、 segmentation China accounts for 36.7% of the Asia-Pacific fast food market value. Market rivalry For the fast food market, the main source of buyer power is the lack of switching costs: within a given price range, a consumers choice of fast food provider is purely a matter of personal taste, and ca
6、n vary from one day to the next. Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS EXECUTIVE SUMMARY . 2 MARKET OVERVIEW 6 Market definition . 6 Market analysis 6 MARKET DATA 7 Market value . 7 Market vol
7、ume 8 MARKET SEGMENTATION. 9 Category segmentation 9 Geography segmentation . 10 MARKET OUTLOOK 11 Market value forecast . 11 Market volume forecast 12 FIVE FORCES ANALYSIS . 13 Summary 13 Buyer power . 14 Supplier power . 15 New entrants 16 Threat of substitutes . 17 Degree of rivalry . 18 LEADING
8、COMPANIES . 19 Burger King 19 Dominos Pizza, Inc 22 McDonalds 25 Yum! Brands 28 APPENDIX . 31 Methodology . 31 Industry associations 32 Related Datamonitor research . 32 Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 LI
9、ST OF TABLES Table 1: Asia-Pacific fast food market value: $ million, 200711(e) . 7 Table 2: AsiaPacific fast food market volume: million transactions, 200711(e) 8 Table 3: Asia-Pacific fast food market category segmentation : $million, by value, 2011(e) . 9 Table 4: Asia-Pacific fast food market ge
10、ography segmentation : $million, by value, 2011(e) 10 Table 5: Asia-Pacific fast food market value forecast: $ million, 201116 11 Table 6: AsiaPacific fast food market volume forecast: million transactions, 201116. 12 Table 7: Burger King: key facts 19 Table 8: Burger King: key financials ($) . 19 T
11、able 9: Burger King: key financial ratios . 20 Table 10: Dominos Pizza, Inc: key facts 22 Table 11: Dominos Pizza, Inc: key financials ($) . 23 Table 12: Dominos Pizza, Inc: key financial ratios 23 Table 13: McDonalds: key facts 25 Table 14: McDonalds: key financials ($) 26 Table 15: McDonalds: key
12、financial ratios . 26 Table 16: Yum! Brands: key facts 28 Table 17: Yum! Brands: key financials ($) 29 Table 18: Yum! Brands: key financial ratios . 29 Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 LIST OF FIGURES Figu
13、re 1: Asia-Pacific fast food market value: $ million, 200711(e) 7 Figure 2: AsiaPacific fast food market volume: million transactions, 200711(e) . 8 Figure 3: Asia-Pacific fast food market category segmentation : % share, by value, 2011(e) . 9 Figure 4: Asia-Pacific fast food market geography segmen
14、tation : % share, by value, 2011(e) . 10 Figure 5: Asia-Pacific fast food market value forecast: $ million, 201116 11 Figure 6: AsiaPacific fast food market volume forecast: million transactions, 201116 . 12 Figure 7: Forces driving competition in the fast food market in Asia-Pacific, 2011 13 Figure
15、 8: Drivers of buyer power in the fast food market in Asia-Pacific, 2011 14 Figure 9: Drivers of supplier power in the fast food market in Asia-Pacific, 2011 . 15 Figure 10: Factors influencing the likelihood of new entrants in the fast food market in Asia-Pacific, 2011 . 16 Figure 11: Factors influ
16、encing the threat of substitutes in the fast food market in Asia-Pacific, 2011 17 Figure 12: Drivers of degree of rivalry in the fast food market in Asia-Pacific, 2011 18 Figure 13: Burger King: revenues setting up a single, independent fast food outlet is within the means of many individuals. Subst
17、itutes for fast food include other forms of profit foodservice, and also food retail (ready meals or ingredients for home cooking). Many forms of fast food have attracted criticism for being unhealthy, while food retail offers consumers greater freedom to control their diet. Particular segments of t
18、he fast food market can be concentrated - for example, the burger segment is dominated by Burger King and McDonalds - the market as a whole is fairly fragmented, with many independents as well as large chains, thus increasing rivalry. Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFI
19、LE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 14 Buyer power Figure 8: Drivers of buyer power in the fast food market in Asia-Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E Economic malaise resulting from the financial crisis has consequently strengthened buyer power as industry
20、 players aim to both attract and secure price sensitive consumers. However, the main source of buyer power is the lack of switching costs: within a given price range, a consumers choice of fast food provider is purely a matter of personal taste, and can vary from one day to the next. There is also l
21、ikely to be relatively high price elasticity of demand, because fast food is not strictly essential to consumers. High transaction volumes, however, means that the impact of any one consumer on revenues is usually small. Despite a downturn in consumer expenditure and signs of saturation, investment
22、in the fast food industry remains high, with new stores opening across the sector. Investment in brand building has driven customer loyalty, while the sheer convenience of fast food makes it more important to the consumer than a simple source of food. Buyer power is assessed to be moderate overall.
23、Asia-Pacific - Fast Food 0200 - 2230 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 15 Supplier power Figure 9: Drivers of supplier power in the fast food market in Asia-Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E One key input for players in the fa
24、st food market is of course food. It is vital to maintain reliable upstream networks offering food of marketable quality, and in a generally low margin high volume business, keeping food costs down is pivotal. In China, it can be difficult to set up supply chains outside the large urban areas, and t
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Industry Report Fast Food in Asia-Pacific Asia Pacific
链接地址:https://www.31doc.com/p-3770159.html