Industry Report - Internet Services in China.pdf
《Industry Report - Internet Services in China.pdf》由会员分享,可在线阅读,更多相关《Industry Report - Internet Services in China.pdf(39页珍藏版)》请在三一文库上搜索。
1、CONTENTS Error! No text of specified style in document. December 2011 | 1-800-330-3772 | IBISWorld Industry Report 6020 Internet Services in China December 2011 About This Industry . 2 Industry Definition . 2 Main Activities . 2 Similar Industries 2 Additional Resources 2 Industry Performance 4 Ex
2、ecutive Summary 4 Key External Drivers . 4 Current Performance 5 Industry Outlook 8 Industry Life Cycle 10 Products this group is estimated to account for 89.2% of users in 2010, which is expected to increase in 2011. With the development of the Mobile Telecommunications industry in China, internet
3、users going online by wireless connections increased to 233 million in 2009 and the number is expected to increase steadily in 2010. The main services used by internet users are receiving, writing and sending e-mails; reading news; search engines; online films; online TV series; data downloading; an
4、d instant messaging. International Trade Exports in this industry are low and steady. Imports in this industry are low and steady. International trade is not applicable for this industry. WWW.IBISWORLD.COM.CN Internet Services in China December 2011 16 Business Locations Region Percentage East China
5、 28.4 North China 26.3 Middle South China 23.4 South West China 9.8 North East China 7.0 North West China 5.1 Region Percentage East China 33.1 North China 19.0 Middle South China 24.0 South West China 12.3 North East China 5.3 North West China 6.3 Region Percentage East China 32.2 North China 37.8
6、Middle South China 15.3 South West China 4.8 North East China 6.3 North West China 3.6 WWW.IBISWORLD.COM.CN Internet Services in China December 2011 17 With a rapidly developing economy and Chinas ongoing informatization process, people and enterprises in various industries in China have changed the
7、ir consumption patterns and started using the internet for a wider range of domestic and work functions. Demand for information and internet services in China has continued to increase steadily in recent years. Industry operations are mainly located in the North, East and Middle South China regions,
8、 where internet service providers are concentrated and peoples consumption power is greater. Beijing, Shanghai and Guangdong, Zhejiang and Fujian provinces are estimated to account for 66.7% of industry revenue. In 2011, proportions of major cities are estimated to decrease as network coverage expan
9、ds with further popularization of internet. Beijing Beijing has the first national high-tech industrial development zone in China, Zhongguan Village, which was established by the government in May 1988 to develop internet technology in the country. Most IT companies in Beijing are concentrated in th
10、is area. Beijing also has a relatively higher economic development level and greater consumption power, which provides a large market for companies in this industry. About 12.1% of the industrys establishes are estimated to be located in Beijing in 2011. These companies are expected to generate 34.5
11、% of total industry revenue, with 21.4% of industry employment. As of 2011, there are an estimated 12.2 million internet users in Beijing, up 10.5% from 2010, with a penetration rate of 69.4%. Guangdong province Guangdong province is the manufacturing center of China and has large demand for interne
12、t services due to its high consumption power and developed economy. About 13% of establishments in the industry are expected to be located in Guangdong province, with 12.4% of industry employment. Revenue generated from this region is estimated to account for 9.2% of the total in 2010. In 2011, ther
13、e are an estimated 53.2 million internet users in Guangdong province, up 55.3% from 2010, with a penetration rate of 9.5%. Shanghai Shanghai is the largest business center in China, and has the highest personal average GDP of all provinces in the country. Having the highest consumption level, there
14、is a large market for internet services. In 2011, revenue generated from Shanghai is forecast to account for 8.8% of the total. About 5.2% of establishments in the industry locate in Shanghai, with 6.3% of industry employment. There are an estimated 12.4 million internet users in Shanghai, represent
15、ing a 5.8% increase from 2010, with a penetration rate of 64.5%. Zhejiang province The industry has also developed rapidly in Zhejiang province in recent years, due to the relatively high level of economic development in this region. In 2011, Zhejiang province is expected to make up 8.4% of total in
16、dustry revenue. About 4.5% of total establishments in the industry will be located in Zhejiang province, and these companies are forecast to employ 5.1% of the industry workers. In 2011, there are an estimated 27.9 million internet users in Zhejiang province, up 13.6% from 2010, with a penetration r
17、ate of 57.8%. Fujian province In 2011, Fujian province is estimated to make up about 5.8% of industry revenue, while about 3.6% of the industrys establishments will be located in this region, with 3.1% of industry employment. In 2011, there are about 18.5 million internet users in Beijing, up 13.4%
18、from 2010, with a penetration rate of 50.9%. WWW.IBISWORLD.COM.CN Internet Services in China December 2011 18 Competitive Landscape Market Share Concentration The level of industry concentration is low. The concentration level in the Internet Service industry is low but is expected to increase rapid
19、ly. There are expected to be about 25,023 enterprises in this industry during 2011, with revenue of the top four major companies accounting for only about 22.8% of total industry revenue in the year. The industry concentration level is expected to increase in the future. There are several large ente
20、rprises with high user reach rates in most market segments in this industry. These firms are expected to continue to expand their businesses and acquire smaller players to increase their market shares and gain new customers. Key Success Factors The key success factors in the Internet Services indust
21、ry are: Development of new products Innovation has become one of the most important bases of competition in this industry. Ready access to investment funding Most leading enterprises in this industry have listed publicly and utilized the funds for expansion. Having a clear market position There are
22、many market segments in this industry. A clear market position is very important for the development of enterprises to target specific user groups. Establishment of brand names Well established brand names will attract more users. WWW.IBISWORLD.COM.CN Internet Services in China December 2011 19 Cost
23、 Structure Benchmarks Purchases 35.5% Wages 11.1% Publicity and promotional events 6.8% R the second is value added services, such as interactive entertainment, short message services, etc, and internet service providers will divide profits with their partners; the third one is the platform connecti
24、ng the service providers and users together, through which service providers will get commissions from users. Most large enterprises have accurate market positions as to which will become the key business of the company. The key businesses need more investment and it will give competitive advantages
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Industry Report Internet Services in China
链接地址:https://www.31doc.com/p-3772266.html