Mobile Telecommunications in China - Industry Report.pdf
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1、CONTENTS Error! No text of specified style in document. January 2012 | 1-800-330-3772 | IBISWorld Industry Report 6012 Mobile Telecommunications in China January 2012 About This Industry . 2 Industry Definition 2 Main Activities . 2 Similar Industries . 2 Additional Resources . 3 Industry Performa
2、nce 4 Executive Summary . 4 Key External Drivers 4 Current Performance . 5 Industry Outlook 7 Industry Life Cycle . 9 Products (2) China Mobile merged with China Tietong, a traditional fixed-line telecommunications service carrier; (3) China Unicom merged WWW.IBISWORLD.COM.CN Mobile Telecommunicatio
3、ns in China January 2012 6 with China Netcom, a major broadband communications and fixed-line telecommunications operator in China. After the restructuring process, in 2009, the three newly formed companies obtained 3G licenses, based on the TD-SCDMA standard, WCDMA standard and CDMA2000 standard re
4、spectively. Enterprises and industry wages ACMR-IBISWorld estimates that there will be 1,425 enterprises operating within in the Mobile Telecommunication Services industry in China in 2011, with annualized growth of 6.4% in the past five years. The three carriers all have extensive operations in all
5、 the provinces, autonomous regions and municipalities across the country. Some service providers have exited the industry due to an inability to adopt to rapid technology changes, while new firms are entering the industry with new types of value- added services. Employment levels and total industry
6、wages also increased in these years, with annualized growth rates of 9.3% and 11.6%, respectively, in the five years to 2011. Sales staff and technical staff make up the largest and second-largest segments within the employment structure, respectively. WWW.IBISWORLD.COM.CN Mobile Telecommunications
7、in China January 2012 7 Industry Outlook The Mobile Telecommunication Services industry in China is expected to continue to develop steadily in the five years to 2016. However, due to future market saturation levels, growth in mobile telecommunication subscriber numbers will slow in the outlook peri
8、od. ACMR-IBISWorld estimates that industry revenue will increase at an annualized growth rate of 6.1% in the five years to 2016. Industry profitability is expected to remain high in the next five years, despite slower growth rates and lower pricing levels. Profits as a proportion of industry revenue
9、 are forecast to decline from 28.6% in 2011 to around 25% by the end of 2016 as increased competition and new rival technologies reduce industry profit levels. This market will continue to develop and expand in the future as competition between the Mobile Communication Services industry and the Wire
10、d Telecommunication Services industry intensifies, with the trend of mobile phones replacing fixed-line phones continuing. Also, mobile phone manufacturers have been expanding into rural markets, which benefits service providers. Further, the building of Chinas 3G network has improved usage levels a
11、nd mobile phone features, which will provide more opportunities for telecommunication carriers and benefit this industry as a whole. China Mobile and China Unicom will remain the main companies in this industry in future years, not only due to their expanding network coverage, but also because they
12、have pursued the building of the more advanced 3G network, which can support more value-added services. The restructuring of the industry has led to the entry of China Telecom as a major competitor, which also obtained a 3G license and will compete for a larger market share. China Mobile has also ad
13、justed the percentage rate for the distribution of value-added service sales with service providers, from a 15% and 85% split, to a 45% and 55% share. The new policy has been carried out in Shandong and Guangxi province. The market for service providers is expected to decline with lower prices, caus
14、ing increased industry concentration levels. More small service providers will exit the industry in the future due to lower profits. With technology developments, many new companies that supply value-added services will enter the industry, and new types of value added services will be constantly dev
15、eloped. The market share of value- added services is expected to increase. The share has reached around 30% and the usage level of value- added services of Chinese telecommunication users is very high at over 90%. Penetration has increased in the market due to growth in television and radio advertis
16、ing, and more information provided by telecommunications offices. WWW.IBISWORLD.COM.CN Mobile Telecommunications in China January 2012 8 WWW.IBISWORLD.COM.CN Mobile Telecommunications in China January 2012 9 Industry Life Cycle This industry is in the growth stage of its life cycle. Life Cycle Stage
17、 This industry in China has a relatively short development history Industry revenue and value added have increased rapidly in recent years New technologies are constantly being applied in the industry Chinas Mobile Telecommunication Services industry was first started in 1987 when China introduced T
18、ACS standards. The first mobile communication system was set up and used for commerce purposes in Guangzhou. Therefore, this industry has developed in China for barely two decades and is still growing strongly. In the five years to 2011, mobile phone subscriber numbers and industry revenue are expec
19、ted to increase at annualized rates of 14.7% and 12.0%, respectively. Industry value added is expected to increase at an annualized rate of 12.1% in the same period, higher than Chinas average GDP growth rate around 11.0%. Although the basic telecommunications sector operates as an oligopoly, the co
20、mpetition level has intensified, and new services have been constantly launched in this industry. Chinas telecommunication sector reforms introduced China Telecom as a new competitor in the industry. With the development of 3G, the network will be able to support more value-added services. The voice
21、 service segment remains as the main segment in this industry, while value added services have seen sharp rises in recent years. The value added service segment will continue to grow and account for a larger share within this industry in future years. WWW.IBISWORLD.COM.CN Mobile Telecommunications i
22、n China January 2012 10 Products (2) Virtual Private Mobile Networks, which are used for internal communications; (3) free call-in services for all users including mobile phone subscribers; and (4) Enterprise Short Message System, through which the carriers can connect inter-office systems, customer
23、 service systems, ERP systems and others to collect and distribute corporate operational data through short messages. International Trade Exports in this industry are low and steady. Imports in this industry are low and steady. Imports and exports are not applicable to this industry. WWW.IBISWORLD.C
24、OM.CN Mobile Telecommunications in China January 2012 15 Business Locations Region Percentage East China 37.6 Middle South China 30.4 North China 13.2 South West China 7.1 North East China 6.1 North West China 5.6 Region Percentage East China 31.1 Middle South China 29.1 North China 13.5 South West
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