《Savory Snacks in China.pdf》由会员分享,可在线阅读,更多相关《Savory Snacks in China.pdf(36页珍藏版)》请在三一文库上搜索。
1、 China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Savory Snacks in China November 2012 Reference Code: 0099-0199 Publication Date: November 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LI
2、CENSED PRODUCT AND IS NOT TO BE PHOTOCO PIED China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The Chinese savory snacks market grew by 5.6% in 2011 to reach a value of $5.2 billion. Market valu
3、e forecast In 2016, the Chinese savory snacks market is forecast to have a value of $6.7 billion, an increase of 28.8% since 2011. Market volume The Chinese savory snacks market grew by 4% in 2011 to reach a volume of 925.1 million kg. Market volume forecast In 2016, the Chinese savory snacks market
4、 is forecast to have a volume of 1,109.6 million kg, an increase of 19.9% since 2011. Category segmentation Processed snacks is the largest segment of the savory snacks market in China, accounting for 51.5% of the markets total value. Geography segmentation China accounts for 25.1% of the Asia-Pacif
5、ic savory snacks market value. Market share Calbee Foods is the leading player in the Chinese savory snacks market, generating a 7.2% share of the markets value. Market rivalry Competition within the savory snacks market is boosted by the presence of strong, often internationally active incumbents.
6、Steady market growth, coupled with optimistic prognoses, tends to ease the threat somewhat. China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS Executive Summary2 Market value 2 Market value forecast.2 Market
7、volume.2 Market volume forecast .2 Category segmentation2 Geography segmentation 2 Market share2 Market rivalry .2 Market Overview .7 Market definition7 Market analysis .7 Market Data8 Market value 8 Market volume.9 Market Segmentation .10 Category segmentation10 Geography segmentation 12 Market sha
8、re13 Market distribution 14 Market Outlook 15 Market value forecast.15 Market volume forecast .16 Five Forces Analysis 17 Summary 17 Buyer power.18 Supplier power 19 New entrants .20 Threat of substitutes.21 Degree of rivalry22 Leading Companies23 China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE
9、THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 CALBEE, Inc23 PepsiCo, Inc. .24 Shanghai Baiweilin Food Co Ltd 28 Want Want China Holdings Limited .29 Macroeconomic Indicators.32 Country Data .32 Appendix.34 Methodology 34 Industry associations35 Related MarketLine research3
10、5 China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 LIST OF TABLES Table 1: China savory snacks market value: $ billion, 200711 .8 Table 2: China savory snacks market volume: million kg, 200711.9 Table 3: China savory snacks
11、market category segmentation: % share, by value, 2007201110 Table 4: China savory snacks market category segmentation: $ billion, 2007-2011.10 Table 5: China savory snacks market geography segmentation: $ billion, 2011 .12 Table 6: China savory snacks market share: % share, by value, 2011 .13 Table
12、7: China savory snacks market distribution: % share, by value, 2011 14 Table 8: China savory snacks market value forecast: $ billion, 201116 15 Table 9: China savory snacks market volume forecast: million kg, 201116 .16 Table 10: CALBEE, Inc.: key facts .23 Table 11: PepsiCo, Inc.: key facts24 Table
13、 12: PepsiCo, Inc.: key financials ($) .26 Table 13: PepsiCo, Inc.: key financial ratios.26 Table 14: Shanghai Baiweilin Food Co Ltd: key facts.28 Table 15: Want Want China Holdings Limited: key facts .29 Table 16: Want Want China Holdings Limited: key financials ($) .30 Table 17: Want Want China Ho
14、ldings Limited: key financial ratios 30 Table 18: China size of population (million), 200711 32 Table 19: China gdp (constant 2000 prices, $ billion), 200711 .32 Table 20: China gdp (current prices, $ billion), 20071132 Table 21: China inflation, 200711 33 Table 22: China consumer price index (absol
15、ute), 200711 .33 Table 23: China exchange rate, 200711.33 China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 6 LIST OF FIGURES Figure 1: China savory snacks market value: $ billion, 200711 8 Figure 2: China savory snacks market
16、volume: million kg, 200711 .9 Figure 3: China savory snacks market category segmentation: $ billion, 2007-2011 .11 Figure 4: China savory snacks market geography segmentation: % share, by value, 2011 12 Figure 5: China savory snacks market share: % share, by value, 2011 13 Figure 6: China savory sna
17、cks market distribution: % share, by value, 2011.14 Figure 7: China savory snacks market value forecast: $ billion, 201116.15 Figure 8: China savory snacks market volume forecast: million kg, 201116 16 Figure 9: Forces driving competition in the savory snacks market in China, 2011 17 Figure 10: Driv
18、ers of buyer power in the savory snacks market in China, 2011 18 Figure 11: Drivers of supplier power in the savory snacks market in China, 2011 19 Figure 12: Factors influencing the likelihood of new entrants in the savory snacks market in China, 2011 20 Figure 13: Factors influencing the threat of
19、 substitutes in the savory snacks market in China, 2011 21 Figure 14: Drivers of degree of rivalry in the savory snacks market in China, 201122 Figure 15: PepsiCo, Inc.: revenues includes processed and reconstituted products) and tortilla chips (chips that have been seared after being extruded). Oth
20、er savory snacks segment comprises ethnic snacks (snacks indigenous to non-western cultures, usually Asian specialties e.g. Bombay mix), meat snacks (ambient savory snacks made from meat, e.g. beef jerky) and pretzels (crisp and brittle salted baked snack made with unleavened dough). The market is v
21、alued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates. For the purposes of this report, Asia-Pacific comprises Australia, China, India, Indon
22、esia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand. Market analysis The Chinese savory snacks market has been growing at a stable, moderate rate in recent years. This trend, with only a minor deceleration, is expected to continue towards the end of the forecast period. The Chines
23、e savory snacks market had total revenues of $5.2 billion in 2011, representing a compound annual growth rate (CAGR) of 6% between 2007 and 2011. In comparison, the Japanese and Indian markets grew with CAGRs of 3.3% and 21.1% respectively, over the same period, to reach respective values of $9.9 bi
24、llion and $975.1 million in 2011. Market consumption volumes increased with a CAGR of 4.3% between 2007-2011, to reach a total of 925.1 million kg in 2011. The markets volume is expected to rise to 1.1 billion kg by the end of 2016, representing a CAGR of 3.7% for the 2011-2016 period. The processed
25、 snacks segment was the markets most lucrative in 2011, with total revenues of $2.7 billion, equivalent to 51.5% of the markets overall value. The nuts a trend that weakens supplier power. Similarly, many market players manufacture ingredients, such as flavorings. Conversely, some farmers integrate
26、forward - for example, Tyrrells started as a potato farming business, but began making hand-cooked potato chips in 2002, and later diversified into other savory snack products. While consumer preferences must be catered for, players can mitigate the impact of changing raw material prices by diversif
27、ying their product mix - for example, producing both potato chips and corn chips. Overall, supplier power is assessed to be moderate. China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 20 New entrants Figure 12: Factors influenc
28、ing the likelihood of new entrants in the savory snacks market in China, 2011 SOURCE: MARKETLINE M A R K E T L I N E The savory snacks market is dominated by large, often international players. Such companies have developed extensive product portfolios and built brands with large marketing and adver
29、tising budgets. A new entrant may find it difficult to compete with established players efficiently; however, some smaller players have succeeded by emphasizing artisanal production techniques or unusual ingredients (for example Kettle Foods offers hand-cooked potato chips and chips made from root v
30、egetables). Gaining access to distribution channels may be difficult, as retail space is a finite resource. New entrants must persuade the stores to replace established brands to make way for a new product. Overall, the likelihood of new entrants is strong. China - Savory Snacks 0099 - 0199 - 2011 M
31、ARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 21 Threat of substitutes Figure 13: Factors influencing the threat of substitutes in the savory snacks market in China, 2011 SOURCE: MARKETLINE M A R K E T L I N E Retailers are compelled to cater to consumer demands, a
32、nd therefore sales of savory snacks are threatened by many substitutes, including confectionery, fruit, and beverages. All these products are available at relatively similar price and therefore it is not costly for a retailer to switch to substitutes. For example a retailer might stock more confecti
33、onery products and fewer potato chips. The fast spreading consciousness for healthy, sugar and salt free meals influences the snacks market. More people are switching to healthier options, like fruits. Moreover, compared to savory snacks, the substitutes can have additional benefits, such as easier
34、display (for example it is relatively easy to display compact candy bars than fluffy packs of potato chips). However there are also some disadvantages, for example fruits often require chilled display. Overall, there is a strong threat from substitutes. China - Savory Snacks 0099 - 0199 - 2011 MARKE
35、TLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 22 Degree of rivalry Figure 14: Drivers of degree of rivalry in the savory snacks market in China, 2011 SOURCE: MARKETLINE M A R K E T L I N E The Chinese savory snacks market is far less concentrated than most of its Asia-
36、Pacific and European counterparts. Large, often international players, including Calbee Foods, PepsiCo, Shanghai Baiweilin Food, or Want Want Holdings, generate about 21% of the total revenues. The leading players tend to offer a diverse range of savory snacks products, and may operate in diversifie
37、d business areas or various geographical markets. Such diversification alleviates the threat of competitive pressures. Fixed costs are high in this market, as most companies own large production facilities; the need to divest such assets on exiting the market constitutes an exit barrier and increase
38、s rivalry to a certain degree. The market growth has been strong and steady, alleviating the competition to some extent. Overall, there is rivalry in this market is assessed as moderate. China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPI
39、ED Page | 23 LEADING COMPANIES CALBEE, Inc. Table 10: CALBEE, Inc.: key facts Head office: Marunouchi Trust Tower Main, 22nd Floor, 1-8-3 Marunouchi, Chiyoda- ku, Tokyo 100 0005, JPN Telephone: 81 3 5220 6222 Website: www.calbee.co.jp Financial year-end: March Ticker: 2229 Stock exchange: Tokyo SOUR
40、CE: COMPANY WEBSITE M A R K E T L I N E CALBEE is engaged in the production and distribution of snacks and other food products. The company offers food products such as potato chips, potato veggie sticks, brown sugar cornflakes, jagarico salad flavored, jagarico cheese flavored, jagarico potato and
41、butter-flavored, fruit granola, vegetable snacks, cereals and pizza potato chips. The company operates through its subsidiaries, which include the following: Calbee Shokuhin co, Calbee Potato, Snack Food Service co, Garden Bakery, Tower Bakery, Star Bakery, Calnac co, Oisia Foods co, Japan Frito-Lay
42、, Calbee Eatalk co, Calbee America, Calbee Tanawat co, Calbee Fourseas co, Qingdao Calbee Foods co, Yantai Calbee co, Calbee Fourseas(Shantou) co, and RDO-Calbee Foods. Calbee Shokuhin Co is engaged in the Production and sale of marine and agricultural processing foods and frozen foods; Calbee Potat
43、o is engaged in the procurement of potatoes for processing and production and sale of processing potatoes; Snack Food Service Co activities include logistics and warehousing; Garden Bakery is engaged in the production and sale of breads and confectionary and Tower Bakery is engaged in the production
44、 of frozen dough for breads and sale of breads. Calnac Co, Oisia FOODS, Japan Frito-Lay, Calbee Eatalk Co, Calbee America, Calbee Tanawat co, Calbee Fourseas co, Qingdao Calbee Foods co, Yantai Calbee co, Calbee Fourseas (Shantou) co are engaged in the production and sale of snack foods. RDO-Calbee
45、Foods is engaged in the processing of agricultural products. CALBEE operates its factories in Chitose, Shin-Utsunomiya, Utsunomiya, Shimotsuma, Kakamigahara, Ayabe, Konan, Hiroshima, Hiroshima-Nishi, and Kagoshima. Key Metrics The company recorded revenues of $2,048.5 million in 2012, as compared to
46、 1,951.4 million in 2011. Its net income totaled $88.8 million in 2012, comparing to$53.4 million in 2011. China - Savory Snacks 0099 - 0199 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 24 PepsiCo, Inc. Table 11: PepsiCo, Inc.: key facts Head office: 700 A
47、nderson Hill Road, Purchase, New York 10577, USA Telephone: 1 914 253 2000 Website: Financial year-end: December Ticker: PEP Stock exchange: New York SOURCE: COMPANY WEBSITE M A R K E T L I N E PepsiCo is the worlds second largest food and beverage company, which primarily operates in the snacks an
48、d beverages manufacturing space. The company has presence in over 200 countries globally, and has key presence in North America. PepsiCos operations are organized into four business units: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe and PepsiCo Asia, Middle East an
49、d Africa (AMEA). These four business units comprise six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PAB, Europe, and AMEA. PAF is the companys food and snack business in North and South America. Its portfolio of businesses includes FLNA, QFNA, LAF, Sabritas and Gamesa. FLNA is the convenient foods business unit of PepsiCo. The division is primarily engaged in producing, marketing, selling and distributing branded snack foods, including Lays and Ruff
链接地址:https://www.31doc.com/p-3793971.html