The Dietary Supplements Market Outlook.pdf
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1、CONSUMER The Dietary Supplements Market Outlook The impact of changes in regulation, demographics and consumer trends By Mark J Tallon, PhD ii Mark J Tallon, PhD Dr Mark J. Tallon received his Ph.D. in nutritional biochemistry from Southampton University and also holds a first degree in exercise phy
2、siology and a Masters degree in nutrition science. He has worked as a key consultant to many companies including Yuki Gosei Koga Ltd, Miami Research Associates, Natrol Inc, Labrada Inc, and iSatori Global Laboratories. Until recently, Dr Tallon was Chief Science Officer of Oxygenix Ltd, a consultanc
3、y company specializing in European, Pan-American and Asian regulatory compliance of dietary supplements. He was co-founder of Cr-Technologies, LLP, a raw ingredient company specializing in novel and proprietary nutraceuticals for the cosmetic, dietary and functional food market. He is currently a re
4、search follow at Northumbria University (UK) and a member of the Institute of Biology, Nutrition Society of Great Britain and a member of the editorial board for the International Society of Sports Nutrition (ISSN). Through these societies, Dr Tallon is currently registered as a certified biologist
5、and nutritionist. In 2007 Dr Tallon accepted invitations to form part of the editorial advisory board for Food Ingredients Health and Nutrition (UK) and Functional Ingredients magazine (US). Other affiliations include the Institute of Food Technologists, American Botanical Council, and American Coll
6、ege of Nutrition, The Physiological Society and the American Medical Writers Association. iii Copyright 2007 Business Insights Ltd This Management Report is published by Business Insights Ltd. All rights reserved. Reproduction or redistribution of this Management Report in any form for any purpose i
7、s expressly prohibited without the prior consent of Business Insights Ltd. The views expressed in this Management Report are those of the publisher, not of Business Insights. Business Insights Ltd accepts no liability for the accuracy or completeness of the information, advice or comment contained i
8、n this Management Report nor for any actions taken in reliance thereon. While information, advice or comment is believed to be correct at the time of publication, no responsibility can be accepted by Business Insights Ltd for its completeness or accuracy. iv Table of Contents The Dietary Supplements
9、 Market Outlook Executive Summary 12 Introduction 12 Market drivers and issues 12 The supplements market 13 Innovation and NPD 14 Key and future trends in supplements 15 Industry survey 16 Conclusions 17 Chapter 1 Introduction 20 Summary 20 Introduction 20 Research methodology 21 What is this report
10、 about? 21 The supplements market defined 22 Vitamins and minerals 22 Herbs and botanicals 23 Sports and specialty 24 Chapter 2 Market drivers and issues 28 Summary 28 Introduction 28 Factors affecting the growth of the industry 29 Economics 29 Cost of healthcare 29 Exchange rates 30 Demographics an
11、d beyond 30 v Regulatory issues opportunities and threats for manufacturers 31 United States 32 Europe 37 Japan 44 Chapter 3 The supplements market 50 Summary 50 Introduction 50 Sales of supplements 51 United States 51 Vitamin and mineral markets 52 Herbal and botanical markets 55 Sports and special
12、ty 60 Europe 67 Overview of European markets 68 Vitamin and mineral markets 74 Herbal and botanicals 76 Sports and specialty 77 Industry interview High5 79 Japan 82 Vitamins and minerals 83 Herbals and botanicals 85 Sports and specialty 87 Chapter 4 Innovation and NPD 90 Summary 90 Introduction 90 I
13、nnovation and NPD 91 Category analysis 93 Vitamins and minerals 93 Vitamin B6 the next folic acid? 93 Vitamin C and the common cold 94 Vitamin D upping intake 94 Vitamin D and metabolic syndrome 95 Vitamin K the cardioprotectant 96 Herbs and botanicals 97 EGCG Teavigos seal of guarantee 97 Botanical
14、 fingerprinting and GMP 99 American ginseng 99 Industry interview - Aloecorp 101 Sports and specialty 108 Age still a big driver 108 vi Whey gets blocked in ChinaA sign of things to come? 109 Case study MyAlli 109 Regional analysis 115 United States 117 Obesity still BIG business 117 Microencapsulat
15、ion 118 Health claims in the USIs the EFSA influencing the US? 119 Industry interview insight into North America 121 Europe 126 Innovation stifled by regulation 126 Nanotechnology big things come in small packages 126 Industry interview insight into Europe 128 Japan 132 Economic recovery has not gua
16、ranteed success for supplement market 132 Innovation in the hands of weight loss and beauty 133 Soy peptide gets a brake 134 Industry insight insight into Asia 134 Chapter 5 Key and future trends in supplements 140 Summary 140 Introduction 141 Personalization 141 Demographic differentiation 142 Emer
17、ging markets - the key to growth 143 Immunity gathers momentum 145 Obesity and cross-category-marketing 147 Consumer trends where is the market headed? 148 Weight loss 149 Male marketing 149 Motherhood revisited 149 Boomers 150 Boomers and pain management 152 Industry interview consumer insight 153
18、The meta-analysis “friend or foe” 159 Visual differentiation through research 161 Industry interview clinical research 162 vii Chapter 6 Industry survey 168 Summary 168 Introduction 168 Supplements NPD 169 Target audience 170 Price premiums 171 Regional potential 172 Distribution channels 173 Supple
19、ment categories 174 Supplements versus food and drinks 175 Impact of external factors on supplement NPD 176 Launching a dietary supplement 177 Marketing supplements 179 Chapter 7 Conclusions 182 Summary 182 Introduction 182 Growth opportunities and resistance 183 Differentiation 183 Delivery systems
20、 183 Disease prevention and healthcare (self-medication) 184 Development of emerging markets 184 EU and US regulations 184 Personalization 185 Purity and ingredient efficacy 185 Partnerships: making traditional and local insights work 186 The rise of Rx-to-OTC 187 Chapter 8 Appendix 190 References 1
21、90 Index 197 viii List of Figures Figure 2.1: Regulatory structure in Europe 43 Figure 2.2: Food for Special Dietary Uses (FOSDU) 44 Figure 2.3: Food for Specific Health Uses (FOSHU) 45 Figure 2.4: Overview of Japanese regulatory system of dietary supplements 47 Figure 3.5: Coral Calcium Supreme 54
22、Figure 3.6: Pfizers Zoloft 57 Figure 3.7: Phosphagen Elite from EAS containing Carnosyn beta-alanine 65 Figure 3.8: Advantra-Z (Citrus aurantium) from Nutratech 67 Figure 3.9: Maximuscle products 69 Figure 3.10: Super Carbs from High-5 79 Figure 4.11: Percentage share of supplements launched, by cat
23、egory 2004 and 2007 91 Figure 4.12: Percentage growth of supplements launched, 2004 and 2007 92 Figure 4.13: DSM Nutritionals Teavigo seal of quality 98 Figure 4.14: Wisconsin Ginseng Board seal 100 Figure 4.15: MyAlli starter pack 111 Figure 4.16: MyAlli starter pack with Steven Burton, Vice Presid
24、ent of the weight control unit 112 Figure 4.17: Cross channel growth in healthcare products GSK 114 Figure 4.18: Percentage share of supplements launched, by region, 2004 and 2007 116 Figure 4.19: Percentage share of supplements in each region, by category, 2007 117 Figure 4.20: Nutri-Nano CoQ10 fro
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