The Pizza Market in the U.S.: Foodservice and Retail.pdf
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1、The Pizza Market in the U.S.: Foodservice and Retail 2nd Edition September 2012 Packaged Facts 11200 Rockville Pike Rockville, Maryland 20852 800.298.5294 t 240.747.3095 f Copyright 2012 by Packaged Facts All rights reserved. Packaged Facts content may not be published, posted, distributed or displ
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3、federal law subject to criminal and civil penalties. Company Background Packaged Facts is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategi
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6、ects of emerging markets across major industries, to covering the trends in niche markets, our reports are timely. Our editorial team tracks the trends that will shape these markets in the coming months, and years. Packaged Facts provides the expert analysis our clients have come to rely on to make
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8、dont need the entire report) which you can read immediately online. Instant Online Delivery is a unique online delivery method that enables you to purchase, read and use the research you need immediately. Personalized Client Support Packaged Facts is unrivaled in the level of client support that we
9、provide to our clients. From assistance in identifying the most relevant research, to post-sale question and answer support, our goal is to develop long-term relationships that meet the ongoing needs of our clients. David Morris has personally authored numerous in-depth market research reports and h
10、elped dozens of companies with strategic market planning and project execution. As Managing Consultant at Kaleidoscope Research Consulting LLC, a full-service marketing research firm, David helps clients create sustainable marketplace advantage through fact-based consumer understanding and insights,
11、 with an emphasis on market segmentation, brand positioning and competitive analysis. David has presented his research to audiences small and large, and his commentary has been featured in the Wall Street Journal, BusinessWeek, Time Magazine, and leading trade magazines. Formerly a Research Director
12、 at Mintel International, Inc., where he managed syndicated and custom foodservice research (among other responsibilities), David is also a professor at DePaul University, where he teaches market research, critical thinking, and writing courses. David earned his J.D. at Loyola University Chicago and
13、 pursued graduate studies in English Literature at Cambridge University. About the Author The Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition September 2012 The Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition has been prepared by Packaged Facts. We serve consumer product
14、and service companies and allied businesses in the United States and internationally with a complete line of research publications. Packaged Facts market intelligence reports are designed to aid the executive decision- maker by providing essential data and concise analysis with a focus on marketplac
15、e trends, consumer insights, and emerging opportunities. Vice President of Publishing Don Montuori Research Director and Publisher David Sprinkle Author David Morris Kaleidoscope Research Consulting Publication Date September 2012 LA6739179 All rights reserved. No part of this report may be reproduc
16、ed without permission of the publisher. Copyright 2012 Packaged Facts This page intentionally left blank Pizza at Foo Chapter Scope and R R Report s Market S Summary Th Th Pizza Use Summary Food Con Summary Pizza on Summary Restaura Summary Delivery Summary Pizza Up Summary Retail Pi Summary Nestl U
17、S Schwan General M Pizza Re California M H Cu Dominos In A N Cu K 20 Little Cae N Pr T K 20 Papa John B St In N Pr oodservice and R r 1: Executi d Methodolo eport Scope . eport resourc ummary . Size and Seg y analysis . he restaurant he retail side . e by Channe y analysis . nsumption provides u lys
18、is . mobile device quency analysi lysis . quency analysi y positioning . lysis . i of Contents . odservice an . acing Pizza i . ating Experi Menu Item . roduct Analy . upselling amm interaction is . is . . . nd Retail . . in Context . ience . Ordering . . ysis . . munition . . . . . . . . . . . . Ta
19、ble of Co September . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ontents r 2012 1 . 1 . 1 . 1 . 2 . 2 . 2 . 2 . 2 . 3 . 3 . 4 . 4 . 5 . 5 . 6 . 6 . 7 . 8 . 8 . 9 . 9 10 10 11 11 12 12 . 12 . 12 . 12 13 . 13 . 13 . 13 . 14 . 14 . 14 15 . 15 . 15 . 15 . 15 . 16 16 . 16 . 16 . 17 .
20、 17 . 17 Pizza at Foo T Cu K A 20 Papa Mur N M Cu Th 20 Cu Pizza Hut N M K 20 Chapter Market s Fo Restaura Graph 21 Fullservi Graph 22 2007 Declining Table 21 Largest p A Table 22 Retail pi Graph 23 Frozen pi Graph 24 2007 CPG pizza Table 23 2011 Private la Table 24 Table 25 Retail fro N Table 26 Ma
21、jor bra Table 27 Retail fro Table 28 Sales S oodservice and R echnology inn ustomer segm ey consumer g ttracting high 0082012 Gue rphys ew menu intr Mobile marketi ustomer segm he Papa Murp 0082012 Gue ustomer segm t . ew menu intr Mobile reach . ey consumer g 0082012 Gue r 2: Market size and fore o
22、recast summ ant pizza ma 1: Restauran ice pizza rest 2: FullServic 2014 g share of res 1: Pizza Resta pizza chains e t smaller com 2: Top 10 Piz zza market 3: Retail Pizz izza sales hit 4: Retail Pizz 2014 a sales at FDM 3: CPG Pizza S 2012 abel grows sa 4: CPG Pizza S 5: CPG Pizza S ozen pizza ma e
23、stl reigns, b 6: Top 12 Fro ands in decli 7: Top 15 Fro ozen pizza br 8: Sweet 16 F Share, 2012 . Retail novation. mentation by m groups . hly engaged wo est traffic freq roduction anal ing strategy . mentation by m phys Consume est traffic freq mentation by fo roduction growth c ozen Pizza Br rands
24、: compa Frozen Pizza mobile device omen quency analysi lysis . mobile device er quency analysi ood lifestyle romotion anal quency analysi orecast nd forecast . ket Size ends: Momen ith exception ends: Eating M t negative am iii eaders nds net negative ntum Analys n of youth More Restau mong all anal
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