The U.S. Eyewear Market:Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames.pdf
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1、The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition June 2009 Packaged Facts 11200 Rockville Pike Rockville, Maryland 20852 800.298.5294 t 240.747.3095 f This page intentionally left blank Company Background Packaged Factsis a truste
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9、h boutique in NYC thats all about hard work, imagination and common sense. Working with our clients, we custom tailor solutions and provide creative, thought-provoking analysis that address the most pertinent questions facing marketers, through general business consulting, white papers, and branded
10、product concept and strategy development. This page intentionally left blank THE U.S. EYEWEAR MARKET: PRESCRIPTION AND NONPRESCRIPTION LENSES, SUNGLASSES, CONTACT LENSES, AND FRAMES, 2ND EDITION JUNE 2009 The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, a
11、nd Frames, 2nd Edition has been prepared by Packaged Facts. Our market intelligence reports are specifically designed to aid the action-oriented executive by providing a thorough presentation of essential data and concise analysis. Vice President of Publishing Don Montuori Publisher Tatjana Meerman
12、Author Cogitamus Consulting Research Director David Sprinkle Communications Associate Daniel Granderson Publication Date June 2009 All rights reserved. No part of this report may be reproduced without permission of the publisher. Copyright 2009 Packaged Facts LA2091871 1-59814-273-9 This page intent
13、ionally left blank The U.S. Eyewear Market Table of Contents June 2009 Packaged Facts I Table of Contents The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition Chapter 1: Executive Summary 1 Report Scope1 Report Methodology1 Categories
14、and Products.2 Market Size calculated from monthly data by Packaged Facts. Expensive Branded Eyewear May Suffer The big question is whether consumers will still feel the need to purchase fashionable brand name eyewear in the midst of an economic crisis as more pressing issues are at hand. For exampl
15、e, extravagant designer sunglasses by the likes of Bulgari, Chanel and Balenciaga with price points upwards of $500 may be taking a back seat to eyewear at lower price points with less elite branding. In fact, Italy-based Luxottica Group S.p.A. noted in a presentation of its first quarter 2009 resul
16、ts that its luxury brands were suffering the most as a result of the global economic downturn. Its wholesale segment, which distributes to third-party retailers, posted a 19% decline from the same period in 2008. Safilo Group S.p.A., which relies heavily on sales of licensed brands, saw its consolid
17、ated first quarter 2009 sales slump 12% from the same period in 2008. 0 10 20 30 40 50 60 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 1st Qtr2nd Qtr3rd Qtr4th Qtr Chapter 1: Executive Summary The U.S. Eyewear Market 14 Packaged Facts June 2009 Consumers
18、Not Vested in Eye Health While the eyewear industry will take a hit in terms of consumer spending, there is a further problem suppressing growth. Studies show that there is little consumer interest or concern in the functional health benefits of eyewear. This runs counter to the general trend toward
19、 health and wellness playing out in other consumer markets, suggesting that marketers may not be making the most of trends in the broader marketplace. According to the 2007 American Eye-Q survey by the American Optometric Association (AOA), consumers continue to practice poor eye care, despite the f
20、act that almost half of those surveyed value their eyesight the most of the five senses: 32% of consumers who wear contacts or glasses said they have not visited an eye doctor within the past year. Of respondents who dont use any corrective lenses, 35% admitted they have not visited an eye specialis
21、t in five years or longer. Managed Vision Care Influencing Purchases According to VisionWatch, an ongoing large-scale consumer research study by Jobson Optical Research and The Vision Council, 90% of 2008 growth in eyeglass purchases (including frames and lenses) among American adult consumers can b
22、e credited to those purchased with the assistance of managed vision care (MVC). For example, the number of frames purchased by the 112 million Americans with MVC coverage rose by 15% during 2008. Nearly 20% of future eyewear consumers with MVC coverage want to use their MVC and Flexible Spending Acc
23、ount (FSA)/Archer Medical Savings Account (MSA) benefits to make an eyeglass purchase before those benefits expire. The cost of vision care, eyeglasses and contact lenses will be a strain on many consumer budgets in the coming years, especially families. One way consumers will alleviate the strain i
24、s through defined contribution plans, such as MVC, FSA, MSA or Health Savings Accounts (HSA). Boomers Are Key Target Market Overall, the U.S. population is expected to grow at an annual rate of one percent through 2020 to reach 341 million people. But it is the 4564 year-olds and those over 65 who a
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