Business English Correspondence in the Role of Foreign Trade 英语专业毕业论文.doc
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1、Business English Correspondence in the Role of Foreign TradeContentsAbstract: 1 Key words:1 一、 The characteristics2 (一)、Language Standardization2 (二)、 Simple Content3 (三)、Courtesy3 (四)、 Formats4 (五)、Clarity5 (六)、 Consideration5 (七)、Courtesy5 (八)、Statement be expressed effective5 (九)、use of simple se
2、ntences6 二、Text Features6 (一)、Writing format liberalization6 (二)、The ritual function is formal8 (三)、The information transmission function8 (四)、Cultural features9 三、Pay attention to9 (一)、cultural background9(二)、potential customers10(三)、 Minimize the use of negation10(四)、specification Format11 Conclus
3、ion11 References12摘要:商务英语函电作为商务活动交流的一种重要方式在国际商务交际中起着重要的作用。掌握好书写外贸函电的原则和技巧,是进行成功交易的基础。随着国际贸易竞争日渐激烈,商务活动日益频繁,商务函电随之显现其重要作用。本文从商务英语函电的作用、语篇等来谈其文体特征,并为商务英语函电的撰写提出建议,目的是为让了让所有从事外贸业务的人员能充分掌握商务英语函电的特点,理解商务英语函电在对外贸易中的作用,从而促进经济的发展。关键词:商务英语函电 原则 简洁 礼貌Abstract As an important of communication, Business English
4、 correspondence plays an important role in international business trade. To master the principles and skills of writing business letters is the foundation for successful transactions. With the increasingly competitive in the international trade, business activities have become increasingly frequent,
5、. Business English correspondence becomes more and more important in this paper, to promote the development of economy, thats come to talk about the discourse and its important of business English correspondence to anomalies its stylistic features.Keywords: Business English correspondence; principle
6、 ;simple;courtesy;Introduction:At present, The economy of China and the world trade is increasingly frequently. Business English is the international business activities, Business English is not only a universal language in the international business activities with a special purpose, but also an im
7、portant tool in the foreign economic activities. So Business English Correspondence has become an important major media. for communicating 、conducting business and establishing friendly cooperative relations between the countries and other important business activities. With the acceleration of worl
8、d economic integration, the international business cooperation is increasing. After join sing the World Trade Organization, economic exchanges with other members is also increasing frequently, foreign economic trade and technological cooperation developed rapidly. With the growing international trad
9、e and development, Business English correspondence in todays world trade flourish, is essential for international business contacts that means all aspects of foreign trade conducted mostly through correspondence. From the establishment of business relations to the deal, the implementation of the con
10、tract, and in the process of implementation of the contract disputes, mostly through letters and telegrams are resolved. Thus, the modern international trade is also known as document trade. Operation in international trade practice, trade exchanges between the various links of all correspondence co
11、nstitutes an important legal basis. Particularly when the trade disputes arise, it is possible to resolve about the results. International trade is increasingly dependent on the process of exchanging documents, the center role of business English correspondence is an increasingly significant. Theref
12、ore, anomalies the language means and skills can promote the smooth development of business activities to promote business cooperation and reached the final trade.一、 The Characteristics of Foreign Trade English Correspondence(一)Language Standardization With the increasing foreign trade, of the langu
13、age of business correspondence are more and more standardize, not only requires words, syntax, grammar, spelling and punctuation norms out of habit, and the terms of various business activities in restraint laws, regulations and practices use, there are more clearly defined.(二) Simple ContentBusines
14、s correspondence is written a vivid, concrete and clear, especially to make clear response to demand letter, or reply to the request or other communication problems, or offer, promise, to write clearly, plainly .There is no hard to learn of the Department, so that the recipient will not be misunders
15、tood to write after seeing people trying to say, the text as little as possible and clearly enough to show the meaning of the expression.(三)Courtesy Write to rational and restrained, well-behaved, not arrogant, or rude to avoid the command. Be reasonable manner, appropriately refined, not only to re
16、spect international trade practices safeguard the national interests, but also understand to take each others demands wishes and feelings into account. Focuses on positive, certainly about the problem, try to avoid negative about the problems.(四) Format as “Habit In the Long Term of the Development
17、of Foreign Trade, International Practice Gradually Formed and AcceptedBusiness Letters with its unique format, commonly used business terms, the rich trade terms, fixed formulas and abbreviations formed a unique correspondence style, and with a strong business color. Its vitality is linked with the
18、actual business activities, their language forms, language specification and so must be for specific business services, Words used for the convention, in line with international practice, recognized and accepted by business people around the world.二、 Writing Features of Business English Corresponden
19、ce:(一)CorrectnessThe content of business letters has a direct interest relation between both parties benefits, so in order to avoiding some unnecessary trouble, the expression of meaning would have to complete and accurate, even the punctuation. (二)ConcisenessTo be accurate, thoughtful premise, appl
20、ied for at least of the expression and the true meaning of the text can not be prolix.(三)Completeness The business letter should be include all the necessary items,. For example, the invitation letter should indicate the time, place, etc .Never to send ambiguous letters.Letter to explain the matters
21、 should to be specific and clear; particular attention will need to reply or other impact on the content of bilateral relations.(四)CourtesyTo master the polite, decent way of expression, in order to help both sides to maintain good relations. His politeness principles, including six courtesy guideli
22、nes: 1, Policy Guidelines: Damage to others at least, to the greatest benefit of others; 2, tolerance criteria. Policy guidelines and courtesy guidelines are most fundamental criteria; strategy is not polite, courteous language strategy implies the use of language. Communicative activities in the bu
23、siness people will inevitably make their own trade links requests and suggestions, hoping the other party to embrace. Politeness strategies and from the generous standards of view, to the other party may request the other party actually suffered losses, so pay special attention to the wording of the
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