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1、1. IntroductionThe 21century is theage of economic globalisation thattransnational businesswill become acommonmode of operation ofenterprises. Being globalisation, management has been put forward higher requirements, especially in human resource management, largely determines the ability of companie
2、s to achieve strategic objectives. In addition, multinational enterprises are bound to face and deal with cross-culture issues. Therefore, how to deal with cultural conflict is the important factor for successful management and operation of multinational corporations. In addition, managing expatriat
3、es is another important step management of multinational corporations. The cultural differences have been treated as a corporate resource rather than the conflict between employees or a reason for managing frustration. In fact, the successful management of expatriates has become the key to the victo
4、ry of transnational business. The following report will be through the analysis of VANCOUVER COMMUNICATIONS(VC) plans to expand into Turkey and assessed the proposal from Mike Ansell who is the CEO of VC to provide some relevant recommendations to Helen Reeves who will has chosen to head up the Turk
5、ish operation. And by Tony Rossinis survey, estimate problems of VC expatriate and propose improvements.2. Evaluate Mikes Proposal and Suggestions for HelenVC is a company which has more than 40 years of operating experience of produces and sells a range of office communications equipment based in V
6、ancouver, Canada. ItsCEO, Mike Ansell,has been the reign for 15 years. He led theVCs performanceall the way up, andopenedits first overseas production facility in England11 years ago. Subsidiarycontinues to use theVCsmanagement system,such asadopting a participatory style ofmanagement, Conventional
7、job descriptions, etc., andoperatessuccessfully. In order to reducecosts andexpandmarketsin Eastern Europeand the Middle East, Mike and otherseniormanagersdecided to establisha production and distribution facility on the outskirts of Ankara in Turkey. Helen Reeves who has 4 years of seniority that D
8、eputy Head of Marketing for VC in Vancouver was assigned. Mike suggested that she should follow the companys management system, including utilize the same organisational, people management systems and carries out those successfully drives by VC in both Canada and England.2.1 Compare the Cultural Dim
9、ensions with Canada, England and TurkeyGeert Hofsted, organization Culture scholar, researched Cultural Dimensions since 1967. In 2001, the cultural dimension index of 74 countries is finished and listed. They are Power Distance Index (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoida
10、nce Index (UAI), Long-Term Orientation (LTO). The table and graph below will show the index of Canada, England and Turkey, and clearly display the difference of these three places.CountryPDIIDVMASUAILTOCanada3980524823England3589663525Turkey66374585-(Table: HOFSTEDE SCORES. Note: resource from geert
11、- )(Graph note: From left to right are Canada, England and Turkey)Power Distance Index (PDI) focuses on equality of people in different countries. The more PDI, the more people accept the authoritarian and paternalistic; the less PDI, people tend to democracy. PDI is an overall indicator. In a crowd
12、 of people with high PDI may have a low PDI, but people have their own regulatory system, so that these disparate punishment, which regulates the behavioral characteristics of the general population. There is no doubt that Canada and England with low PDI, which no longer to emphasize the rights aris
13、ing from the level of wealth or differences, but more emphasis on the status of any between people, equality of opportunity. By contrast, Turkey is in the middle position. This shows that Turks are more respected power and wealth between the levels of a high degree of recognition.Individualism (IDV)
14、 focuses on community recognition of individual achievement and interpersonal relationship. Higher IDV means individuality and individual rights are paramount importance in society. Low IDV (collectivist) says there are more close contacts between individuals. IDV of Canada and England are high that
15、 tends to create a loose structure of organizational relationships. In comparison, Turkey is low. This means Turkey stressed that the concept of family members and emotional dependency and other members of the organizations responsibility.Masculinity (MAS) concerns the role for women and men in succ
16、ess, control, and power level of acceptance of social role models. The greater MAS, the more the crowds of men trace competitiveness, assertiveness, ambition, accumulation of wealth and material possessions. The lower MAS means no significant gender discrimination.In these cultures, females are in e
17、very respect equal rights with men. According to the table above, there is not a significant difference among the three countries. But the distribution from 74 countries, the England is in a higher position, Canada is in the middle, and Turkey in the lower-middle position. This means Turkey is more
18、acceptable than Canada and England the existence of superwomen.The greater Uncertainty Avoidance Index (UAI), the more people seek certainty, such as explicit rules, such as laws, religion and natural science, formally structured activities; the smaller UAI, the more the pursuit of uncertainty, such
19、 as the implicit or flexible rules or guidelines and informal activities. By comparison, Turkey was considerably higher than in Canada and the United Kingdom. This shows that the Turks on the laws, regulations based on the needs of the emotional, which is not conducive to radical innovation have som
20、e ideas, but people can develop fine qualities of punctuality, so good for someone elses ideas into practice that in the present life force.Long-Term Orientation (LTO) concerns about the willingness of an organization long-term devotion to traditional, forward thinking and values.LTO intention is fo
21、r cultural differences between Eastern and Western. Only 23 countries were compared. Therefore, Turkey was not valued. However, since the prehistoric era, Turkey as a melting pot, different races and cultures as metals, so that speculated the LTO is low in Turkey. 2.2 Benefits and issues of Mikes pr
22、oposalMike suggested using the same management system which was successful operated in Canada and England. Advantage of mikes proposal is a continuation of VCs culture. Indeed, participative style of management which is a good system to give employees a clear understanding of company processes and i
23、mproves employee motivation. Also provides a work environment that employees can be more flexible and creative, so that they have a sense of ownership and loyalty. In addition, this system is also the main advocate for the individual. Appraisal system is based on individual performance. In fact, in
24、the United Kingdom subsidiary has also been well confirmed. This is as much of the cultural dimension of Canada and the United Kingdom little difference (the majority of native English speakers is the same situation in the country). PDI and the IDV can be seen from these two countries for the recogn
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