毕业设计(论文)-浅谈电子杂志如何培养读者群.doc
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1、毕业论文手册学 生 二级学院名称 新闻与文化传播学院班 级 06编辑出版班 指 导 教 师 序号名 称数量备注任务书1份2外文翻译2篇3文献综述1篇4开题报告1份5中期检查表1份6指导记录8次7论文(包含封面、中文摘要关键词、英文摘要关键词、目录、正文、致谢、参考文献、附录等)1份8指导教师评语表1份9评阅教师评语表1份10评审与答辩表1份11成绩表1张浙江传媒学院 毕业论文任务书专业 编辑出版学 班级 06 学生 姓名 指导教师 一、毕业论文题目:浅谈电子杂志如何培养读者群二、主要任务与目标:1.简要探讨影响电子杂志不易发展的原因,主要围绕如何建立有效读者群。2.探讨电子杂志如何建立读者群三
2、、主要内容与基本要求:电子杂志是一种新媒体,一般都用flash的方式将音频、视频、图片、文字及动画等杂糅在一起,展示形式有如传统杂志,故称之为电子杂志。正是因为电子杂志能巧妙应用新颖技巧,融入了图片、flash视频、音频、动画等等,这种强调视觉冲击的阅读方式,增加了读者的互动参与欲望。我们可以感受到它打破了传统纸制杂志的阅读方式,受到越来越多读者的追捧。但与此同时,电子杂志作为一个新兴的产物,在从产生到现在的几年时间里,它很难实现广告盈利,笔者认为是因为它是新兴事物,还没有形成有效的读者群,所以造成大多数广告主在电子杂志广告的投放上仍犹豫不决,这样很难维持自身的生计与发展。因此,进行读者挖掘,
3、培养忠诚的读者是电子杂志目前亟需解决的问题。本文就来浅谈一下电子杂志应该如何培养读者群,阐述如何培养电子杂志的读者群的方法,比如不断的完善发行平台的建设,充分发挥自身技术性、互动性的特点以及创办精品栏目等。四、毕业论文进度安排:09年10月底,完成论文选题及任务书;09年10月底至12月,完成外文翻译、文献综述;09年11月3日,开题答辩;09年11月下旬至10年1月,完成论文初稿;10年1月下旬,毕业论文进度前期检查;10年2月至5月,完成论文的若干次修改稿;10年4月中下旬,毕业论文进度中期检查;10年5月22日前,完成论文定稿。五、主要参考文献: 1 陈一村. Web2.0时代电子杂志的
4、生存与发展J.当代传播, 2007,(6).2 兰芳,贺子岳.电子杂志的发展趋势及营销策略新思考J.科技创业月刊,2008,21(9).3 吴涛,张兴军.电子杂志的生存现状及盈利模式浅析J现代商业,2007,(27)4 汪晓,石鹤. 电子杂志未来的杂志J.江汉大学学报(社会科学版),2008,25(4).5 高志坚.对多媒体电子杂志发展的思考J.科技经济市场, 2009,(6).6 谢静.电子杂志出版业发展态势和盈利模式分析D.北京:北京大学信息管理系,2008.7 吴涛,张兴军.电子杂志的生存现状及盈利模式浅析J.现代商业, 2007,(27).8 费怡,宋丹. 新兴电子杂志业的困境与出路J
5、.技术与市场,2007,(8)9 方真.网络电子杂志广告的优势分析J.商场现代化, 2006,(32).10 宋晓芳.试析网络杂志盈利的渠道障碍J.出版发行研究,2009,(2).指导教师 年 月 日系 主 任 年 月 日分 管 院 长 年 月 日本科毕业论文外文翻译论文题目: 浅谈电子杂志如何培养读者群 DISCUSS HOW TO CULTIVATE THE ELECTRONIC MAGAZINE READERSHIP 学生姓名: 学号: 06010401144 二级学院: 新闻与文化传播 专业: 编辑出版学 指导教师: 职称: 编审 .填表日期: 2010 年 5 月 13 日 浙 江
6、传 媒 学 院 教 务 处 制(翻译两篇外文资料。要求翻译与毕业论文相关的外文文献要求达到10000个字符左右(或翻译成中文后至少在2000汉字以上);将译文附在原文之后,翻译的外文资料必须是近年公开发表的且与毕业设计研究内容相符) 第一篇:American journal of electronic technologyGreppi, MicheleAn electronic information revolution is across the world. University, the electronic library, electronic publications in ma
7、ny magazines everywhere. Electronic magazine, actually is virtual, Americas electronic magazine namely using modern electronic communications, through the network to provide information. Readers of the magazine, invisible, but the carrier of the personal computer network connections, people in the h
8、ome or the office can read the magazine is needed, electronic magazine said. American institute of technology and the university of Virginia library in the treatment of electronic magazine did try.The potential value of the electronic magazine is great. Especially in computerized documents, due to b
9、orrow directly connected hosts directory and greatly reduce the price, electronic magazine subscription another advantage is the library was one source. The current development what is the target of technical service, library and directory must agree to confirm with the latest form to readers. For r
10、eaders, online catalogue may continue to become their best integration of information resources. Libraries should also through directories make electronic magazine.American institute of technology and the university of Virginia recently provides electronic magazine inquiry services. University libra
11、ry director appointed, composed of staff, management and working with electronic magazine. Through investigation and recommend a book, magazine into a collection of some computer programs. In the six months to complete the set, two months after the use of electronic magazine for the users.After seve
12、ral options, group decision in the virtual machine main called on the electronic magazine inquires. Is there enough, can immediately inquires the disk space and can through local wide range of network. University campus of each phone are connected to the dormitory office, personal computer and works
13、tations. Through the university host, users normal transmission, v and print a document. Using help system, provide the scope of campus library information. Help system, the scope of the library provides information on campus. Users into university library journal of electronic information, these co
14、mmands command string user sees the electronic magazine titles, host of the catalogue query with electronic magazine, bibliographic control and docking with the edition of library technology.Users want to order an electronic magazine, put a machine-readable command to the magazines address book, for
15、 example to zip code in the world of electronics, zip code for the Virginia tech library. In the book will be immediately informed of the literature has been added to the list of literature. In normal circumstances users must respectively in the paper topic inquiry list. Format: authors name as acce
16、ss (volume and journals number).Electronic magazine in the same journal long-term orders arranged for registration form. The journal in the reader to confiscation of the library system, Virginia technology plays the online catalog, check what remind functions required documents not send out. Applica
17、tion form long-term than others, because in order to direct the query can host. As the journals in Virginia university, and other forms of cataloguing, electronic magazine also accept cataloging processing. All the journals are classified according to the library of congress classification indexing,
18、 and according to the classification of classifying books congress, subject indexing, name, etc. Blacksburg, is a library system users in the classification of familiar within browsing electron magazine, the classification method and other journals and projectsPaper classification is similar. Univer
19、sity of technology to great scholars and students, looking their best sources, library online cataloguing established excellent form. Electronic magazine obvious advantages of the directory is that it can be sent in cataloging and maintenance and public display system. Literature is not because of a
20、ny query processing technology and delay. In the United States at each electron magazine without inquiry fee, so expect by subscription fee money wont have hope program.Although most of the electronic magazine subscription fee will be without reserve, but the United States has a maxim is no free lun
21、ch. Like all of the library information, whether can calculate from to get the spending in the social practice is goods. The cost is mainly used in the library work time, equipment and computer processing. Although at present the technology of electronic magazine with good condition, but not everyon
22、e is in the library or university host computer. Some people dont fill disk drive or documents, the hardware of the computer, some people a fault, some peoples home or office stopped electricity are these influence factors of inquires. Therefore, the library should provide a comprehensive range of e
23、ffective ways, like blacksburg query provide online catalog, through its readers can query university of all entries.译文:一场电子信息革命正在席卷全世界。“电子大学”、“ 电子图书馆”、“ 电子出版物”在许多杂志上到处可见。所谓电子杂志, 其实是虚拟的, 美国的电子杂志即利用现代电子通讯手段, 通过网络向读者提供信息源。这种杂志的载体读者看不见, 但是网络连接个人计算机,人们在家里或办公室里就可读到所需要的杂志, 故称电子杂志。美国多种技术研究所和弗吉尼亚大学图书馆在电子杂志的
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