2019-2020英语必修四讲义:Unit 1 Section Ⅰ Reading (Ⅰ)(Welcome to the unit & Reading) 含答案.pdf
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1、人们每天都会接触到形形色色的广告,然而最普遍、最简单的就是分类广告 了。下面让我们一起了解一下此类广告吧! Advertising Advertising is only part of the total sales effort,but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose. The simplest kind of advertising is the classified ad
2、.Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available. Newspapers also carry a large amount of display advertis
3、ing.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience, many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors,attractive pictures,and short
4、messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short,often no more than a slogan which the public identifies with the product. The same techniques have been carried over into television advertising.Voices and music have be
5、en added to colors and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many times.Commercial television has mixed entertainment and advertising. 阅读障碍词 1classify v 分类 2section n. 部分 3characteristic adj. 特色 4identify
6、 v. 确认,识别 5commercial adj. 商业的 6entertainment n. 娱乐 诱思导读 根据短文内容,回答下列问题 1What is advertising designed for? Attracting the most attention. 2According to newspaper ads,whats the advantage of television ads? Voices and music have been added to colors and pictures. Section Reading ()(Welcome to the unit
7、& Reading) .匹配下列单词的词性及汉语意思 ( )1.innocent Avt.& vi.欺骗;作弊 n骗子;欺诈行为 ( )2.cure Badj.清白的,无罪的;无恶意的; 纯真的 ( )3.cheat Cvt.治愈;解决 n药物,疗法; 对策 ( )4.mental Dvt.& vi.以为目标;瞄准 n目 的,目标 ( )5.aim Eadj.心理的;思想的,精神的; 智力的 ( )6.consult Fn.座右铭;格言,箴言 ( )7.nationwide Gvt.咨询;请教 ( )8.motto Hn.杂货店 ( )9.grocery Iadj.&adv.全国范围的(地),
8、全国 性的(地) ( )prehension Jn.理解力,领悟能力;理解练习 答案 15 BCAED 610 GIFHJ .选择下列句中词组的汉语意思 A旨在,目的是 B应付 C意识到 D欺骗 ; 捉弄 E受的骗, 上的当 ( )1.His work experience equipped him to deal with all kinds of people. ( )2.We must be aware of the importance of confidence. ( )3.We were hoping to keep the party a secretit was meant t
9、o be a surprise for Jane. ( )4.If you tell him that itll make him earn a lot of money,hes bound to fall for the idea. ( )5.Do you like being played tricks on in public? 答案 15 BCAED Advertisements(广告) Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do
10、not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. What is an advertisement? An advertisement uses words and pictures to persuade(说 服 ) people to buy a product or service, or to believe in an idea.New
11、spapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisementscommercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service
12、. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare(福利). 广告 现今,无论我们走到哪里,几乎都可以看到广告。我们对广告太习以为常了, 甚至常常意识不到一天当中看到和听到多少广告。我对广告做了一些研究,有一 些非常重要的信息同大家分享。 什么是广告? 广告利用语言和图画来说服人们购买某种产品或服务或者相信某种理念。报 纸、杂志、互联网、广播及电视是最普遍的广告载体。广告主要分为两
13、类商 业广告和公益广告。商业广告是人们为了推销某种产品或服务而花钱做的广告。 公益广告往往是免费投放的,旨在就健康、安全或其他影响公共福利的问题教育 公众。 助读讲解 wherever we go 是 wherever 引导的地点状语从句。用 wherever 不用 where 是表示强调。so.that.是固定句式,that 引导结果状语从句。定语 从句 which someone has paid for.修饰 one。 定语从句 that affects public welfare 修 饰 problem。 Does an advertisement tell people the c
14、omplete truth? There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful(有技巧的) methods used in ads to try and sell us things. Even if(虽然) an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, BrightTee
15、th fights bad breath(口 臭)!This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, You are proud of your cooking, so shouldnt you buy the very f
16、reshest food? This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment(评论),remember the words freshest food ,and make a mental
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