Eyeblaster数字广告公司PPT实例欣赏.ppt
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1、Actionable Analytics,Presented by: First-name Last-name title 2nd February 2008,Eyeblaster Analytics,Agenda,Industry Challenges Eyeblaster Analytics Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service,Pain Points,Overwhelmin
2、g amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems,Eyeblaster Analytics,Making data actionable Metrics for real business objectives Reliability,Making Dat
3、a Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom Report Builder & Service,ROI Cost Conversion tags,Metrics for Business Objectives,Delivery Impressions Clicks Unique Site/Publisher overlap,Engagement Dwell Interaction Expansion Video play
4、back,Site Overlap,Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which,Back to Metrics slide,Dwell Time,Go beyond interaction Build brand moments Measure brand engagem
5、ent,What is Dwell Time?,average number of seconds the user engaged with the ad,including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction,How it Works,Back to Metrics slide,Day of the week,* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.,On average, we
6、ekday Dwell Time is 10 seconds longer than weekends*,1 min,Hewlett Packard: 2008,2 min,Making Data Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom Report Builder & Service,Campaign Monitor,Campaign insights in real time At-a-glance monitor
7、ing of key campaign data,Back to Solutions slide,Campaign Ready, Set, Go,Campaign Monitor your window to the campaign,Predefined,Custom,Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data,Back,CM,CRB,Report G
8、enerator,1-Click,Plug-in for Excel,Data Feed,One-click Reporting,Actionable insights at your fingertips Prepare to impress,Back to Solutions slide,At the click of a button,Full Campaign Summary slide deck in standard PPT format Visual representation of campaign performance data,Predefined,Custom,Bac
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