市场结构2.ppt
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1、MARKET STRUCTURE,市場結構,Concept Tour,What is a,“MARKET” ?,Too Simple !,What is a,“MARKET” ?,In Economics, a Market is defined as a context in which exchange of goods and services between sellers and buyers takes place.,A Market exists whenever a transaction is made.,Four features: 1. Large No. of Buye
2、rs & Sellers 2. Homogeneous Products 3. Free Entry & Exit 4. Perfect Market Information,Perfect Competition,Large No. of Buyers & Sellers the action of an individual buyer or seller is unable to affect the market price,Buyers,Sellers,Perfect Competition,Homogeneous Products the products in the marke
3、t must be identical in the eyes of consumers,Perfect Competition,Free Entry and Exit Firms are free to entry or leave the market,Welcome to Perfectly Competitive Market,Exit!,Perfect Competition,Entry!,Perfect Market Information Buyers & Sellers know all market information about goods e.g.,Price,Qua
4、lity,Quantity,Perfect Competition,Example: The stock exchange is a close example,Perfect Competition,Four Features: 1. Large No. of Buyers & Sellers 2. Differentiated Products 3. Free Entry & Exit 4. Imperfect Market Information,Same as P.C.,Same as P.C.,Monopolistic Competition,Product Differentiat
5、ion A firm can use product differentiation to promote sales. Techniques are:,Monopolistic Competition,new designs advertising branding,Imperfect Information of the Market Sellers & Buyers dont have perfect info. on price & quality of goods,?,?,Monopolistic Competition,Example: Rice is an example,Mon
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- 市场 结构
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