伊莱克斯主要的品牌框架2.ppt
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1、AlphaOne 2001,History of Alpha,New Alpha 1997 New graphics and details on Soft Alpha,Soft Alpha 1995 A soft organic shaped arch on soft flat fronts,Alpha 1991 A strict and architectural arch on flat fronts,Traditional heritage,Form trends,AlphaOne attributes(特色),ease of use ergonomic simplicity cons
2、istency durable clean forms elegant and neat honesty with materials emphasised quality,AlphaOne Cornerstones(关键),Timeless and true,Vertical columns,Simple and clear user interaction,Shop floor attention,Intelligent design following the Brand pyramid - Knowledgeable and caring for an easier life redu
3、cing complexity in user functions,Turning the concept into reality,The arch, strong lines and an integrated plinth(底座) creating tension with minimal use of “organic” forms Elegant mix of materials,Timeless and true,Emphasises solidity and free-standing (独立式的) heritage,Vertical columns,Caring Sensa.
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- 伊莱克斯 主要 品牌 框架
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