Character and clothing stores of apparel space design_4306.doc
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1、Character and clothing stores of apparel space design Abstract character costumes and clothing shops are not two separate individuals, but a visual whole. Shop space design will directly affect the success of the target user behavior within the store, including apparel brand of store-cultural unders
2、tanding, residence time, comfort, etc., thereby affecting the sales performance of stores. the clothing personality & strong culture and space, not only more effective dissemination of clothing culture, but also the daily sales for stores to provide stronger support. Keywords: Fashion clothing store
3、 space design character Character and clothing shops clothing between each other. Clothing store space character of the design, while clothing sales stores is not a simple place, a successful shop space designed to reflect the brands design philosophy and character costumes culture between the moder
4、n clothing brand important means of competition. clothing store design we must have their own unique style, but also to show the character of the clothing, so that target customers on the brand, while impressive, experience, understanding of the brand to the customers life behind the interpretation
5、of the concepts and cultural ideas. First, the clothing store space design character and Fashion personality is reflected in the clothing itself and the people dress reflects the state after the relatively stable, with the core meaning, better reflect the age, ethnicity, personality characteristics
6、of the spirit of the concept of clothing in the whole showing a unique representative face, and the wearer, the environment and scene-related and contains multiple meanings. clothing apparel products is the unique character of the content and form of unity, as the dress and its social personality, a
7、ge and other background characteristics of the formation of the unity. It is the dress The most direct and most obvious manifestation of the audience is perceived to be the style and characteristics, is the clothing concept, meaning the external appearance. Each character costumes, not only contains
8、 the function of material and spiritual elements, but also contains age, culture, brand, national and regional aesthetic elements, so dress for the diverse character of the performance characteristics. Apparel clothing store space design needs to echo the character, the character costumes represent
9、the thoughts and meaning of clothing brand. If the store environment design and character costumes derailed, it will brings the impression of neither fish nor fowl, neither reflects their own unique style of personality, can not convey the brand to target customers of life behind the interpretation
10、of the concept to consumers, and cultural ideas. So, dress shop determined character design of the space environment. Second, the clothing store space design to convey character through metaphor Conveyed through the metaphor of the so-called, is the character costumes in the shop under the space env
11、ironment to help the audience implied perception, experience, imagination, understanding, talking about the psychological behavior of dress, language, behavior, culture, behavior and produce a series of other related acts. The use of shop space design, through the art of the deal, the abstract chara
12、cteristics of the apparel goods to pass out of concrete, making goods more artistic personality and appeal, so that the customer (audience) better understanding of the costumes reflect the cultural and aesthetic characteristics. 1. Stores the spatial structure Shop interior decoration is another mod
13、ification of architectural space, different brand, fashion design style and design is also different, you need to dress appropriate to their brand culture and personality of the space to echo through the re-modification, such as creating a sense of humor, shock, elegant, warm, simple, romantic and o
14、ther different styles of the store environment. Meanwhile, the four interfaces, including the decoration of the shop, with its unity of style, but also play to strengthen, a prominent role. 2. Display shows Clothing store is selling space for clothing, clothing shops displayed on the purpose of righ
15、t to display clothing items, highlighting its features to attract the attention of customers, increase sales rate, display should be focused, enhanced visual effects. Through Clothing the display so that more dynamic character of clothing. clothing personality and positioning to distinguish between
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