Chinas tourism industry development trend and strategy research_49335.txt
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1、 Chinas tourism industry development trend and strategy research : : : Abstract: This paper analyzes the status quo of Chinas domestic Tourism industry, the use of questionnaires, from seven aspects of the Development trend of domestic Tourism, and finally proposes the Development of domestic Touris
2、m suggestions. Keywords: Tourism Development Strategy Development of domestic Tourism Age structure from the tourists, mainly to middle-aged individual, group, supplemented by .2000 years old, the proportion of individual tourists at the upward trend, accounting for 80% or more. In China, the main u
3、nit junket, so the backbone of the business combination of youth Travel service majority, while the elderly are just a few tourist-oriented behavior. The cost from the source of tourists to see, to junket mainly tourism, supplemented by their own expense. At present the composition of gross domestic
4、 tourism staff is: first, rich farmers and herders Travel, tourist resort for retired cadres, workers and cadres of the incentive Travel, enterprises and institutions, teachers, and students of the holiday and a variety of public tours. Geographical distribution and the flow from the source view to
5、the main cities and coastal areas, the Mainland and secondary towns. As Chinas Economic exchanges with strong regional characteristics, and focus on Economic Development, higher visibility, tourism better infrastructure, tourist attractions, a number of scenic spots, because of poor roads in the tem
6、perature and relative cold. Development of domestic tourism In order to more vividly illustrates the development trend of domestic tourism, the author carried out a sample for this survey, a total of 350 questionnaires issued, 342 questionnaires. Rate was 97.71%. After checking filter, and delete da
7、ta 42 incomplete questionnaires, leaving 300 valid samples. through the development trend of statistical software, the following analysis. (A) to obtain Travel information, tourist Approaches It can be seen from Figure 1 for the Travelers surveyed, the most in favor of the units come forward to orga
8、nize trips, friends and colleagues, introduced travel agency / tour company recommendation, to a certain extent, can capture the attention of their travel, and for popular TV radio and other media reports and newspapers, travel books and other media publicity is not pArticularly sensitive. Article a
9、nalyzed results from two, the first, respondents outings for the trust units and support. So for the employees, the unit will basically take trips organized all the travel most of their previous rate, which makes respondents to vote to invest in the unit organization. Second, the integrity of the me
10、dia advertising terms of unpopular decisions. from the point of psychological characteristics, people are more cautious travel, seeing is believing they are willing to rely on or around the trusted persons personal experience to make a decision. (B) the tourists choice of travel mode Figure 2 shows
11、the way when interviewed tourists and the proportion of travel conditions, with their families (26%), units of collective travel (23%), and friends go hand in hand (22%), which are three ways for them good choice, and pArticipate in travel agencies (19%) In addition to the above three methods is out
12、side an acceptable way, but travel alone means that the current popular trips, tourists response is very cool. The reason Most of the tourists are more willing to group activities, as companions are an integral pArt. In the same time enjoy the beautiful scenery, surrounded by family, friends, compan
13、ions, their satisfaction is high. Therefore, the respondents the choice of the lone cautious. (C) of the tourists travel transport of choice Figure 3 shows the train with its convenient, affordable, safe and comfortable travel time advantage of becoming the first choice for tourists transportation;
14、and cars, ships have their own characteristics, such as extending in all directions, sightseeing and so can occupy a certain ratio; the most efficient aircraft due to its high cost and not easy to select the respondents. (D) Tourists select the travel time analysis Line from Figure 4 can be seen, re
15、spondents selected the peak travel time in the summer trough in the Golden Week. Came in after the summer vacation, before the Golden Week Golden Week followed before and after the winter break and weekends. Study of its reasons, first of all, most of the tourists for leisure tourism is the mentalit
16、y, do not want to grab the “golden“ this many people and cars of special moments; Secondly, from the comfort of travel cost and travel considerations, the tourists prefer to avoid peak period, opting instead for the summer and before and after the Golden Week. winter is not endorsed, it is because t
17、he children go home during the Spring Festival family reunion, the natural choice to travel less. And over the weekend because of the time is too short, do not want to make the majority of intended travel . (E) the analysis of tourists travel the length of time Figure 5 in the “1-3 days“, “4-6 days“
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