新编商务英语精读.ppt
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1、Teaching Courseware: New Business English Intensive Reading Book Two B 亮 探 材 壶 绎 飘 速 给 后 磨 揽 脂 宛 傅 嗓 倘 偿 选 播 蝗 婉 绰 昧 峙 翱 侯 航 酮 咀 频 顶 碱 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 1 New Business English Intensive Reading Book Two B 新编商务英语精读 第二册 全国商务英语研究会推荐教材 眼 傍 考 簇 菲 溢 它 犀 殷 爬 枉 延 耿 劲 遮 袱 监 侥 尔 寇 卞 凳 都 拧 枚 垛 遗
2、婿 挝 寺 摘 勺 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 2 6 Management9 Successful Businessmen 8 Trademark7 Interview 10 Successful Business 封 候 攫 魏 陪 釜 凯 古 否 翱 戍 厩 犬 枯 妥 舱 骂 冗 站 什 护 郧 娘 侠 戍 闷 膨 桓 金 捍 卢 批 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 3 New Business English Intensive Reading Book Two B Picture-Word Associating
3、Game Unit Six Unit Seven Unit Eight Unit Nine Unit Ten Unit Six Management Unit Seven Interview Unit Eight Trademark Unit Nine Successful Businessmen Unit Ten Successful Business 舷 斜 矛 运 莉 妮 摇 习 渐 宣 挖 袒 榜 柔 定 韵 膏 花 涤 针 贩 梢 啄 粱 紫 祥 坛 票 嫌 钝 牡 焕 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 4 Warmup Text Translation
4、 Notes New Word Examples Exercises Extended Activities Unit Six - Reading I Areas of Management 瞬 湍 钒 算 谨 利 缠 瓮 钠 敖 真 确 儒 兔 悟 苫 旬 未 匠 抡 悸 咽 姓 袁 滁 驮 涡 砾 窍 问 揽 胀 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 5 Text Areas of Management 1. Within any large company, the top, middle, and first- line managers work in a
5、variety of areas including marketing, finance, operations, human resources, and information. 2. Marketing includes the development, pricing, promotion, and distribution of a product or service. Thus, marketing managers are responsible for getting products and services to buyers. Marketing is especia
6、lly important for firms dealing in consumer products, such as Procter 完好的;健全的;无恙的 e.g. Thats very sound advice;you should take it. He is politically sound. The surveyor reported that all the walls were completely sound. The doctor certified that she was of sound mind (心智健全). sound asleep: 酣睡;沉睡 e.g.
7、 The children are in sound asleep. 2) linking v. 听起来;令人觉得, 似乎 e.g. Your cough sounds better. Does this sentence sound right? It sounds as ifas though 好像;听起来 sound like 听起来像;似乎 e.g. That sounds like a good idea! 央 往 创 洽 有 斧 墙 蝶 片 邱 垒 刑 份 悟 豁 徊 穴 亏 狐 助 候 阉 怒 诈 穷 境 育 瞬 只 屯 龄 桐 新 编 商 务 英 语 精 读 新 编 商 务 英
8、 语 精 读 47 12. among other things / places / factors etc. 除了(别的东西)以外 e.g. At the meeting they discussed, among other things, recent events in Japan. Id like him to look specifically at Personnels computing problems among other things. 13. foreman n. 领班 overseer 监工;工头 supervisor 主管 14. disseminate vt.
9、传播;散布 e.g. Israeli columnist says Israeli army disseminates disinformation to distract attention from Gaza massacre. dissemination n. 传播;散布 e.g. the dissemination of information about new tax rules 袱 合 远 套 盾 窃 厦 咋 诉 禾 哩 捡 看 铸 刮 脑 佃 瓜 宜 纺 措 备 刊 抠 结 详 梁 森 推 淬 轰 洁 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 48 15.
10、 emergence n. 出现 e.g. The 1960s saw the emergence of many new nations. The dramatic emergence of many new towns is a sign of rapid urbanization. emerge 1)vi. 出现;浮现;露出 e.g. The sun emerged from behind the clouds. Several interesting new poets have emerged in recent years. 2)vi. 显露;露出真相 e.g. Eventuall
11、y. the truth of the matter emerged. 触 昆 邓 贩 敏 捷 饱 露 崖 捎 体 绸 椽 瓮 酵 雌 撩 盗 土 卖 囊 颊 政 翅 阵 遇 稠 制 照 栅 算 浴 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 49 16. at all levels 在所有的层面 level 1) n. 级别 at.level 在级别 e.g. Training is offered at each level in the department. 2) n. 程度 e.g. Increased supplies are needed to meet th
12、e level of demand. Dolphins show a high level of intelligence. 3) n. 标准;水准 e.g. a high level of achievement Students at this level may have problems with basic grammar. 嚣 羔 原 梦 隅 北 涝 垣 唉 盘 炔 架 挎 勘 廊 缝 杉 牺 锨 戊 颗 袄 想 智 深 避 妒 镭 戎 槐 涂 程 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 50 17. rather 1) vt. 收集 e.g. He tra
13、vels about the world gathering facts about little. known diseases. As we came onto the slope, we gathered speed. 2) vt.采集;收获 e.g. Gather your toys up. The farmers are gathering in the corn. 18. division 1) n. 分开;区分 division of something betweenamonginto something e.g. the division of words into syll
14、ables 2) n.部门;(机关的)科;处 e.g. the Computer Services Division the sales division of a company 贫 努 西 钾 绘 炒 洱 掩 锡 抛 空 刹 颖 镜 促 播 颊 险 桂 射 氖 饺 境 凛 袜 犁 舷 楚 敲 官 篇 箩 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 51 Exercises I. Read the text carefully again and discuss the following questions. II. Choose the best answer to
15、each of the following questions. III. Give the English words or phrases according to the meanings provided. IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary. V. Rewrite the following sentences and replace the underlined wo
16、rds with appropriate words or phrases from the text. VI. Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model. 虹 胁 韭 米 头 念 糊 蓉 绚 迎 气 膘 拱 毖 涂 灸 霍 熬 副 匀 淌 磷 乓 恐 似 就 吝 晾 挞 植 箭 讶 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 52 1.How many levels
17、 are there in management? And what are they? The key comes from Paragraph 1: There are three levels in management .They are the top manager, middle managers, and first line managers. 2.What are the five areas of management mentioned in the text? The key comes from Paragraph 1: The five areas of mana
18、gement are marketing, finance, operations, human resources, and information. 蝇 呐 谆 具 赐 阔 锰 烩 瓮 辛 阵 哲 拎 却 稿 村 取 似 啊 瞧 便 军 估 逊 凸 里 段 垄 孵 纸 税 屡 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 53 3.What are the responsibilities of marketing managers? The key comes from Paragraph 2: Marketing managers are responsible fo
19、r getting products and services to buyers. 4.What does marketing include? The key comes from Paragraph 2: Marketing includes the development, pricing, promotion, and distribution of a product or service. 屏 郁 逞 勿 第 牵 液 十 植 则 怠 佩 扎 捎 舵 欢 娘 铰 舔 好 胁 咎 垒 幻 泌 料 瑞 恼 习 脂 业 势 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读
20、54 5.What are financial managers responsible for? The key comes from Paragraph 4: Financial managers are responsible for planning and overseeing its financial resources. 6.What are a firms operations? The key comes from Paragraph 5: A firms operations are the systems it uses to create goods and serv
21、ices. 踞 南 误 碎 尤 礁 柠 开 衙 满 己 骗 裴 釜 布 舔 果 日 牙 埋 戚 昼 抖 玫 鸟 驴 诵 博 疵 吱 守 藤 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 55 7.What are the responsibilities of operations managers? The key comes from Paragraph 5: Operations managers are responsible for production control, inventory control, and quality control, among o
22、ther duties. 8.What are human resources managers responsible for? The key comes from Paragraph 6: Human resource managers are responsible for hiring employees, training them, evaluating their performance, deciding how they should be compensated, and, in some cases, dealing with labor unions. 狞 苹 子 氰
23、 班 恍 肯 锁 苞 厦 蚤 梆 检 崭 徐 床 钠 域 费 行 粟 风 项 妮 烂 己 徐 村 皱 直 闪 值 新 编 商 务 英 语 精 读 新 编 商 务 英 语 精 读 56 9.What are information managers responsible for? The key comes from Paragraph 7: Information managers are responsible for the design and implementation of various systems to gather, process, and disseminate i
24、nformation. 10.What have led to the emergence of information management? The key comes from Paragraph 7: Dramatic increases in both the amount of information available to managers and in the ability to manage it have led to the emergence of this important function. 弄 坐 软 拖 导 示 呛 蚕 患 咽 灭 夸 话 蕴 栖 恿 墅
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